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    SWOT Analysis

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    phoe_ko
    The document discusses SWOT analysis and the Ansoff Matrix. It provides demographic data for Myanmar and discusses launching a new product called "Current smart shirt". It analyzes the target market, competitors, promotional strategies, packaging, pricing and key success factors for the product. The SWOT analysis identifies strengths like quality and reasonable price, and weaknesses like lack of branding awareness. Opportunities include positive consumer feedback, and threats include competition from other shirt brands.

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    SWOT Analysis

    Uploaded by

    phoe_ko
    31 views26 pages
    The document discusses SWOT analysis and the Ansoff Matrix. It provides demographic data for Myanmar and discusses launching a new product called "Current smart shirt". It analyzes the target market, competitors, promotional strategies, packaging, pricing and key success factors for the product. The SWOT analysis identifies strengths like quality and reasonable price, and weaknesses like lack of branding awareness. Opportunities include positive consumer feedback, and threats include competition from other shirt brands.

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    SWOT Analysis

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    The document discusses SWOT analysis and the Ansoff Matrix. It provides demographic data for Myanmar and discusses launching a new product called "Current smart shirt". It analyzes the target market, competitors, promotional strategies, packaging, pricing and key success factors for the product. The SWOT analysis identifies strengths like quality and reasonable price, and weaknesses like lack of branding awareness. Opportunities include positive consumer feedback, and threats include competition from other shirt brands.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    31 views26 pages

    SWOT Analysis

    Uploaded by

    phoe_ko
    The document discusses SWOT analysis and the Ansoff Matrix. It provides demographic data for Myanmar and discusses launching a new product called "Current smart shirt". It analyzes the target market, competitors, promotional strategies, packaging, pricing and key success factors for the product. The SWOT analysis identifies strengths like quality and reasonable price, and weaknesses like lack of branding awareness. Opportunities include positive consumer feedback, and threats include competition from other shirt brands.

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    © All Rights Reserved
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    You are on page 1of 26

    SWOT

    &
    Ansoff Matrix
    Age structure
    0–14 years: 26.85% (male 7,567,976/female 7,233,577)
    15-24 years: 17.75% (male 4,917,290/female 4,865,264)
    25-54 years: 42.36% (male 11,426,913/female 11,922,728)
    55-64 years: 7.52% (male 1,930,253/female 2,213,263)
    65 years and over: 5.53% (male 1,327,811/female 1,718,739)
    (2017 est.)
    Other – 30% Step
    Casablanca
    CNC
    Other
    19900Ks 13800Ks 19000Ks

    5300Ks
    12700Ks
    8500Ks
    Target Group

    • Gender: Male (25 – 54)


    • Occupation: First Line Level (180,181) witmasot wondauk street,east Dagon
    • Area: Regional industrial zone 2 Yangon, Myanmar
    • Behavior : Price Sensitive Yangon
    • Status: Lower income
    SWOT analysis is a process that
    identifies the strengths,
    weaknesses, opportunities and
    threats of an organization.
    Specifically, SWOT is a basic,
    analytical framework that assesses
    what an organization can and
    cannot do, as well as its potential
    opportunities and threats. A
    SWOT analysis takes information
    from an environmental analysis
    and separates it into internal
    strengths and weaknesses, as well
    as its external opportunities and
    threats.
    Strength Weakness
    Quality Oriented Branding

    Reasonable Price Consumers don’t know well because of the


    Promotion (Communication)

    Awareness

    Opportunity Threat
    Easy to know consumers’ feedback Competitors from foreign shirts and senior
    shirts

    More and more people interested smart Threat from other substitutes like other
    fashion brands, sport shirts, T shirts and Tailor
    make
    Promotion
     Special Offer
     Advertising
     Endorsements
     User trials
     Direct Mailing
     Leaflets/poster
     Free gifts
     Competitions
     Joint ventures

    Communications can include advertising, and any


    for, of communication between the firm and the
    consumer.
    CURRENT
    Classicism

    A product must be more than a physical device: It must be a concept


    that solves someone’s problems.
    In 2020 – Our company will
    launch new product, Current
    smart shirt.
    CURRENT
    Classicism

    Brand Positioning
    Current is the smart shirt which is comfortable, confident,
    stylistic and created with the highest standard from our
    company. The colorful, attractive design and fantastic feeling
    will catch your attention
    Target Group

    • Gender: Male (25 – 64)


    • Occupation: Educator
    • Area: Yangon, Mandalay, Nay Pyi Taw, Mawlamyine, Pathein, Monwya
    and Resorts
    • Behavior : Men who love to be smart
    • Status: Middle to higher income
    Age structure
    0–14 years: 26.85% (male 7,567,976/female 7,233,577)
    15-24 years: 17.75% (male 4,917,290/female 4,865,264)
    25-54 years: 42.36% (male 11,426,913/female 11,922,728)
    55-64 years: 7.52% (male 1,930,253/female 2,213,263)
    65 years and over: 5.53% (male 1,327,811/female 1,718,739)
    (2017 est.)
    Product

    Not emphasized on brand

    Available sizes
    Smart cutting

    Reasonable fashion
    Occupation: Educator
    It is not current smart shirt fashion trend
    Place

    Beaches

    Highland
    Price

    19900Ks
    CURRENT
    Penetration Pricing Classicism
    25000Ks

    19000Ks

    13800Ks 12700Ks 5300Ks


    8500Ks
    Promotion

    Consumer Promotion
    =
    Advertising
    • Billboard
    • TVC
    • Journal
    • Magazine
    Competitors
    Step
    Casablanca
    CNC
    Rri

    Competitors Media
    TV
    Newspaper
    Magazine
    Journal
    Billboard
    Packaging

    Key Success Factors


    Key Success Factors are those
    functions, activities or business
    practices, defined by the market and
    as viewed by the customer, that are
    critical to the vendor/customer
    relationship. Key Success Factors
    are defined by the market and by the
    customer, not by the company.
    Strength Weakness
    Excellent branding, advertising and Slightly higher price compared to formal
    distribution shirts

    Quality Oriented Consumers don’t know well because of the


    new Product

    Reasonable Price

    Opportunity Threat
    The only one entrepreneur smart shirt for Competitors from foreign shirts and senior
    Men shirts

    Easy to know consumers’ feedback Threat from other substitutes like sport
    shirts, T shirts and Tailor make

    More and more people interested smart


    fashion
    Product Extensions in
    Our Future
    Product Extensions in
    Our Future

    CURRENT

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