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    Blue Star Water Dispenser: Vishakh.V

    Uploaded by

    Shreyash Chandak
    This document discusses Blue Star's water dispenser product line. It provides technical specifications for three models - BDRMI, BD30 HC, and SDlx 15 - including tank capacity, watts, cooling/heating capacity, dimensions, and other details. It outlines advantages of water dispensers over traditional water coolers like requiring less space and maintenance. Pricing, competition, promotion, distribution, and target customer segments are also mentioned.

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    Blue Star Water Dispenser: Vishakh.V

    Uploaded by

    Shreyash Chandak
    69 views15 pages
    This document discusses Blue Star's water dispenser product line. It provides technical specifications for three models - BDRMI, BD30 HC, and SDlx 15 - including tank capacity, watts, cooling/heating capacity, dimensions, and other details. It outlines advantages of water dispensers over traditional water coolers like requiring less space and maintenance. Pricing, competition, promotion, distribution, and target customer segments are also mentioned.

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    BLUE STAR

    Original Title

    BLUE STAR

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    This document discusses Blue Star's water dispenser product line. It provides technical specifications for three models - BDRMI, BD30 HC, and SDlx 15 - including tank capacity, watts, cooling/heating capacity, dimensions, and other details. It outlines advantages of water dispensers over traditional water coolers like requiring less space and maintenance. Pricing, competition, promotion, distribution, and target customer segments are also mentioned.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    69 views15 pages

    Blue Star Water Dispenser: Vishakh.V

    Uploaded by

    Shreyash Chandak
    This document discusses Blue Star's water dispenser product line. It provides technical specifications for three models - BDRMI, BD30 HC, and SDlx 15 - including tank capacity, watts, cooling/heating capacity, dimensions, and other details. It outlines advantages of water dispensers over traditional water coolers like requiring less space and maintenance. Pricing, competition, promotion, distribution, and target customer segments are also mentioned.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 15

    BLUE STAR

    WATER DISPENSER

    VISHAKH.V
    Company’s Vision
    The Product
    Technical Specifications

    Model Units BDRMI BD30 HC SDlx 15


    Hot & Cold, Hot & Cold Cold
    Refrigerator

    Cooling System
    Tank Capacity Litres 3.4 3.2 15
    Watts Watts 120 150 375
    Cooling Capacity* Cups / hr 20 30 125
    Heating System
    Tank Capacity Litres 1.0 2.0 -
    Watts Watts 500 500 -
    Heating Capacity* Cups / hr 30 30 -
    Refrigerator
    Volume
    *Under standard IS test conditions Litres 16 - -
    Temperature oC +2 to + 10 - -
    Weight (Approx) Kg 21 25 45
    Dimensions mm 310 x 310 x 960 310 x 310 x 955 404 x 404 x 1005
    (WxDxH)
    Power Supply V/Hz/Ph 230/50/1 230/50/1 230/50/1
    Water Coolers
    Water Cooler Problems
    • Lack of water supply
    • Water purity issues
    • Requires more space
    • Higher Price
    • Cooling option only
    • Maintenance Problems
    Water Dispenser
    • Plain, Cold and Hot Water Option

    • Long Lasting Plastic Front Panel & Faucets

    • Conveniently removable drip tray

    • Spill Proof Bottle Holder which interfaces with all standard


    polycarbonate jars. The long-lasting plunger unseals the bottle as it
    fits the dispenser, guaranteeing maintenance of hygiene levels

    • Quiet operation ensured by stalk condenser and high quality


    reciprocating compressor

    • Low power consumption

    • Bimetal sensors ensuring overheat protection

    • Compact - requiring little more than one sq. ft. of floor space
    Advantages over Water Cooler
    • Requires less space
    • More value additions
    • Easy to wipe and clean
    • No corrosion
    • No costly maintenance
    Pricing
    Blue Star – Rs 7750 - 8250
    Carrier – Rs 7250 – 7750

    Voltas – Rs 5500 - 6500


    Western – Rs 5500 - 6500

    Usha – Below Rs 4500


    Competition
    • Existing Competitor’s
    Carrier
    Voltas
    Local Manufacturers

    • Future Competitor’s
    Western India
    Usha
    Foreign Players – China, Singapore
    Promotion

    • Advertisements
    • Existing Water cooler Customers
    • Exhibition before summer
    Distribution
    • Dealers
    • Direct Selling (Form – C)
    • Online Buying
    Customers
    • House holds
    • IT Parks
    • Public institutions
    • Private institutions
    • OEM’s

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