Decision Making
Decision Making
Chapter 13
McGraw-Hill/Irwin Slide 2
Cost Concepts for Decision Making
McGraw-Hill/Irwin Slide 3
Identifying Relevant Costs
McGraw-Hill/Irwin Slide 4
Relevant Cost Analysis: A Two-Step Process
McGraw-Hill/Irwin Slide 5
Different Costs for Different Purposes
Costs that are
relevant in one
decision situation
may not be relevant
in another context.
Thus, in each
decision situation,
the manager must
examine the data at
hand and isolate the
relevant costs.
McGraw-Hill/Irwin Slide 6
Identifying Relevant Costs
Cynthia, a Boston student, is considering visiting her friend in New York.
She can drive or take the train. By car, it is 230 miles to her friend’s
apartment. She is trying to decide which alternative is less expensive
and has gathered the following information:
Automobile Costs (based on 10,000 miles driven per year)
Annual Cost Cost per
of Fixed Items Mile
1 Annual straight-line depreciation on car $ 2,800 $ 0.280
2 Cost of gasoline 0.100
3 Annual cost of auto insurance and license 1,380 0.138
4 Maintenance and repairs 0.065
5 Parking fees at school 360 0.036
6 Total average cost $ 0.619
McGraw-Hill/Irwin Slide 8
Identifying Relevant Costs
Which costs and benefits are relevant in Cynthia’s
decision?
McGraw-Hill/Irwin Slide 9
Identifying Relevant Costs
Which costs and benefits are relevant in Cynthia’s
decision?
McGraw-Hill/Irwin Slide 10
Identifying Relevant Costs
Which costs and benefits are relevant in Cynthia’s
decision?
McGraw-Hill/Irwin Slide 11
Identifying Relevant Costs
Which costs and benefits are relevant in Cynthia’s
decision?
McGraw-Hill/Irwin Slide 12
Identifying Relevant Costs
McGraw-Hill/Irwin Slide 13
Total and Differential Cost Approaches
The management of a company is considering a new labor saving
machine that rents for $3,000 per year. Data about the company’s
annual sales and costs with and without the new machine are:
Situation Differential
Current With New Costs and
Situation Machine Benefits
Sales (5,000 units @ $40 per unit) $ 200,000 $ 200,000 -
Less variable expenses:
Direct materials (5,000 units @ $14 per unit) 70,000 70,000 -
Direct labor (5,000 units @ $8 and $5 per unit) 40,000 25,000 15,000
Variable overhead (5,000 units @ $2 per unit) 10,000 10,000 -
Total variable expenses 120,000 105,000 -
Contribution margin 80,000 95,000 15,000
Less fixed expense:
Other 62,000 62,000 -
Rent on new machine - 3,000 (3,000)
Total fixed expenses 62,000 65,000 (3,000)
Net operating income $ 18,000 $ 30,000 12,000
McGraw-Hill/Irwin Slide 14
Total and Differential Cost Approaches
As you can see, the only costs that differ between the
alternatives are the direct labor costs savings and the
increase in fixed rental costs.
Situation Differential
Current With New Costs and
Situation Machine Benefits
Sales (5,000 units @ $40 per unit) $ 200,000 $ 200,000 -
Less variable expenses:
We
Direct materials canunits
(5,000 efficiently analyze the
@ $14 per unit) decision 70,000
70,000 by -
Direct labor looking
(5,000 units at
@ $8 anddifferent
the $5 per unit) costs 40,000
and revenues 25,000 15,000
Variable overhead (5,000 units @ $2 per unit) 10,000 10,000 -
Total variable expenses and arrive at the same 120,000 .
solution 105,000 -
Contribution margin 80,000 95,000 15,000
Less fixed expense:Net Advantage to Renting the New Machine
Decrease in direct labor costs (5,000 units @ $3 per unit) $ 15,000
Other 62,000 62,000 -
Increase in fixed rental expenses (3,000)
Rent on newNet machine
annual cost saving from renting the new machine
- $
3,000
12,000
(3,000)
Total fixed expenses 62,000 65,000 (3,000)
Net operating income $ 18,000 $ 30,000 12,000
McGraw-Hill/Irwin Slide 15
Total and Differential Cost Approaches
McGraw-Hill/Irwin Slide 16
Learning Objective 2
Prepare an analysis
showing whether a
product line or other
business segment should
be dropped or retained.
McGraw-Hill/Irwin Slide 17
Adding/Dropping Segments
One of the most
important decisions
managers make is
whether to add or drop
a business segment.
Ultimately, a decision
to drop an old segment
or add a new one is
going to hinge primarily To assess this impact,
on the impact the it is necessary to
decision will have on carefully analyze
net operating income. the costs.
McGraw-Hill/Irwin Slide 18
Adding/Dropping Segments
McGraw-Hill/Irwin Slide 19
A Contribution Margin Approach
DECISION RULE
Lovell should drop the digital watch
segment only if its profit would increase.
Lovell will compare the contribution
margin that would be lost to the costs
that would be avoided if the line was
to be dropped.
Let’s look at this solution.
McGraw-Hill/Irwin Slide 20
Adding/Dropping Segments
Segment Income Statement
Digital Watches
Sales $ 500,000
Less: variable expenses
Variable manufacturing costs $ 120,000
Variable shipping costs 5,000
Commissions 75,000 200,000
Contribution margin $ 300,000
Less: fixed expenses
General factory overhead $ 60,000
Salary of line manager 90,000
Depreciation of equipment 50,000
Advertising - direct 100,000
Rent - factory space 70,000
General admin. expenses 30,000 400,000
Net operating loss $ (100,000)
McGraw-Hill/Irwin Slide 21
Adding/Dropping Segments
Segment Income Statement
Digital Watches
Sales $ 500,000
An
Less: investigation
variable expenses has revealed that the fixed
Variable manufacturing costs $ 120,000
general factory
Variable shipping costs
overhead and fixed general
5,000
administrative
Commissions expenses will not75,000
be affected200,000
by
dropping the
Contribution digital watch line. The fixed general
margin $ 300,000
Less: fixed expenses
factory overhead and general administrative
General factory overhead $ 60,000
expenses
Salary of line assigned
manager to this product
90,000 would be
reallocated
Depreciation to other product
of equipment lines.
50,000
Advertising - direct 100,000
Rent - factory space 70,000
General admin. expenses 30,000 400,000
Net operating loss $ (100,000)
McGraw-Hill/Irwin Slide 22
Adding/Dropping Segments
Segment Income Statement
Digital Watches
Sales $ 500,000
Less: variable expenses
The equipment
Variable used costs
manufacturing to manufacture
$ 120,000
digital
Variable watches
shipping has no resale5,000
costs
Commissions
value or alternative use. 75,000 200,000
Contribution margin $ 300,000
Less: fixed expenses
General factory overhead $ 60,000
Salary of line manager 90,000
Should Lovell
Depreciation of equipment retain or drop
50,000
Advertising - direct the digital watch
100,000segment?
Rent - factory space 70,000
General admin. expenses 30,000 400,000
Net operating loss $ (100,000)
McGraw-Hill/Irwin Slide 23
A Contribution Margin Approach
Contribution Margin
Solution
Contribution margin lost if digital
watches are dropped $ (300,000)
Less fixed costs that can be avoided
Salary of the line manager $ 90,000
Advertising - direct 100,000
Rent - factory space 70,000 260,000
Net disadvantage $ (40,000)
McGraw-Hill/Irwin Slide 24
Comparative Income Approach
McGraw-Hill/Irwin Slide 25
Comparative Income Approach
Solution
Keep Drop
Digital Digital
Watches Watches Difference
Sales $ 500,000 $ - $ (500,000)
Less variable expenses: -
Manufacturing expenses 120,000 - 120,000
Shipping 5,000 - 5,000
Commissions 75,000 - 75,000
Total variable expenses 200,000 - 200,000
Contribution margin 300,000 - (300,000)
Less fixed expenses:
General factory overhead 60,000
Salary of line manager 90,000
Depreciation 50,000 If the digital watch
Advertising - direct 100,000
Rent - factory space 70,000
line is dropped, the
General admin. expenses 30,000 company loses
Total fixed expenses 400,000 $300,000 in
Net operating loss $ (100,000)
contribution margin.
McGraw-Hill/Irwin Slide 26
Comparative Income Approach
Solution
Keep Drop
Digital Digital
Watches Watches Difference
Sales $ 500,000 $ - $ (500,000)
Less variable expenses: -
Manufacturing expenses 120,000 - 120,000
Shipping 5,000 - 5,000
Commissions 75,000 - 75,000
Total variable expenses 200,000 - 200,000
Contribution margin 300,000 - (300,000)
Less fixed expenses:
General factory overhead 60,000 60,000 -
Salary of line manager 90,000
Depreciation 50,000
Advertising - direct On 100,000
the other hand, the general
Rent - factory space factory overhead would be the
70,000
General admin. expenses 30,000
same under both alternatives,
Total fixed expenses 400,000
Net operating loss so it is irrelevant.
$ (100,000)
McGraw-Hill/Irwin Slide 27
Comparative Income Approach
Solution
Keep Drop
Digital Digital
Watches Watches Difference
Sales $ 500,000 $ - $ (500,000)
Less variable expenses: -
Manufacturing expenses
The salary of the
120,000
product -
line 120,000
Shipping manager would 5,000disappear, - so 5,000
Commissions it is relevant to the decision.
75,000 - 75,000
Total variable expenses 200,000 - 200,000
Contribution margin 300,000 - (300,000)
Less fixed expenses:
General factory overhead 60,000 60,000 -
Salary of line manager 90,000 - 90,000
Depreciation 50,000
Advertising - direct 100,000
Rent - factory space 70,000
General admin. expenses 30,000
Total fixed expenses 400,000
Net operating loss $ (100,000)
McGraw-Hill/Irwin Slide 28
Comparative Income Approach
Solution
Keep Drop
Digital Digital
Watches Watches Difference
Sales $ 500,000 $ - $ (500,000)
The
Less depreciation
variable expenses: is a sunk cost. Also, remember - that
Manufacturing
the equipment expenses
has no resale120,000 -
value or alternative 120,000
use,
Shipping 5,000 - 5,000
so
Commissionsthe equipment and the depreciation
75,000 expense
- 75,000
associated
Total variable with it are irrelevant
expenses 200,000 to the decision.
- 200,000
Contribution margin 300,000 - (300,000)
Less fixed expenses:
General factory overhead 60,000 60,000 -
Salary of line manager 90,000 - 90,000
Depreciation 50,000 50,000 -
Advertising - direct 100,000
Rent - factory space 70,000
General admin. expenses 30,000
Total fixed expenses 400,000
Net operating loss $ (100,000)
McGraw-Hill/Irwin Slide 29
Comparative Income Approach
Solution
Keep Drop
Digital Digital
Watches Watches Difference
Sales $ 500,000 $ - $ (500,000)
Less variable expenses: -
Manufacturing expenses 120,000 - 120,000
Shipping The complete 5,000 comparative- 5,000
Commissions income statements
75,000 reveal- that 75,000
Total variable expenses 200,000 - 200,000
Contribution margin
Lovell would
300,000
earn $40,000
-
of (300,000)
Less fixed expenses: additional profit by retaining the
General factory overhead 60,000
digital 60,000
watch line. -
Salary of line manager 90,000 - 90,000
Depreciation 50,000 50,000 -
Advertising - direct 100,000 - 100,000
Rent - factory space 70,000 - 70,000
General admin. expenses 30,000 30,000 -
Total fixed expenses 400,000 140,000 260,000
Net operating loss $ (100,000) $ (140,000) $ (40,000)
McGraw-Hill/Irwin Slide 30
Beware of Allocated Fixed Costs
McGraw-Hill/Irwin Slide 31
Beware of Allocated Fixed Costs
McGraw-Hill/Irwin Slide 32
Beware of Allocated Fixed Costs
McGraw-Hill/Irwin Slide 33
Learning Objective 3
McGraw-Hill/Irwin Slide 34
The Make or Buy Decision
McGraw-Hill/Irwin Slide 35
Vertical Integration- Advantages
Smoother flow of
parts and materials
Better quality
control
Realize profits
McGraw-Hill/Irwin Slide 36
Vertical Integration- Disadvantage
Companies may fail to
take advantage of
suppliers who can
create economies of
scale advantage by
pooling demand from
numerous companies.
Direct materials $ 9
Direct labor 5
Variable overhead 1
Depreciation of special equip. 3
Supervisor's salary 2
General factory overhead 10
Unit product cost $ 30
McGraw-Hill/Irwin Slide 38
The Make or Buy Decision
The special equipment used to manufacture part 4A
has no resale value.
The total amount of general factory overhead, which
is allocated on the basis of direct labor hours, would
be unaffected by this decision.
The $30 unit product cost is based on 20,000 parts
produced each year.
An outside supplier has offered to provide the 20,000
parts at a cost of $25 per part.
McGraw-Hill/Irwin Slide 39
The Make or Buy Decision
Cost
Per
Unit Cost of 20,000 Units
Make Buy
Outside purchase price $ 25 $ 500,000
McGraw-Hill/Irwin Slide 40
The Make or Buy Decision
Cost
Per
Unit Cost of 20,000 Units
Make Buy
Outside purchase price $ 25 $ 500,000
McGraw-Hill/Irwin Slide 41
The Make or Buy Decision
Cost
Per
Unit Cost of 20,000 Units
Make Buy
Outside purchase price $ 25 $ 500,000
McGraw-Hill/Irwin Slide 42
The Make or Buy Decision
Cost
Per
Unit Cost of 20,000 Units
Make Buy
Outside purchase price $ 25 $ 500,000
McGraw-Hill/Irwin Slide 44
Learning Objective 4
Prepare an analysis
showing whether a special
order should be accepted.
McGraw-Hill/Irwin Slide 45
Key Terms and Concepts
A special order is a one-time
order that is not considered
part of the company’s normal
ongoing business.
McGraw-Hill/Irwin Slide 46
Special Orders
Jet, Inc. makes a single product whose normal selling
price is $20 per unit.
A foreign distributor offers to purchase 3,000 units for
$10 per unit.
This is a one-time order that would not affect the
company’s regular business.
Annual capacity is 10,000 units, but Jet, Inc. is
currently producing and selling only 5,000 units.
McGraw-Hill/Irwin Slide 47
Special Orders
Jet, Inc.
Contribution Income Statement
Revenue (5,000 × $20) $ 100,000
Variable costs:
Direct materials $ 20,000
Direct labor 5,000
Manufacturing overhead 10,000 $8 variable cost
Marketing costs 5,000
Total variable costs 40,000
Contribution margin 60,000
Fixed costs:
Manufacturing overhead $ 28,000
Marketing costs 20,000
Total fixed costs 48,000
Net operating income $ 12,000
McGraw-Hill/Irwin Slide 48
Special Orders
If Jet accepts the special order, the incremental
revenue will exceed the incremental costs. In other
words, net operating income will increase by $6,000.
This suggests that Jet should accept the order.
McGraw-Hill/Irwin Slide 49
Quick Check
Northern Optical ordinarily sells the X-lens for $50.
The variable production cost is $10, the fixed
production cost is $18 per unit, and the variable
selling cost is $1. A customer has requested a
special order for 10,000 units of the X-lens to be
imprinted with the customer’s logo. This special
order would not involve any selling costs, but
Northern Optical would have to purchase an
imprinting machine for $50,000.
(see the next page)
McGraw-Hill/Irwin Slide 50
Quick Check
What is the rock bottom minimum price below which
Northern Optical should not go in its negotiations
with the customer? In other words, below what
price would Northern Optical actually be losing
money on the sale? There is ample idle capacity to
fulfill the order and the imprinting machine has no
further use after this order.
a. $50
b. $10
c. $15
d. $29
McGraw-Hill/Irwin Slide 51
Quick Check
What is the rock bottom minimum price below which
Northern Optical should not go in its negotiations
with the customer? In other words, below what
price would Northern Optical actually be losing
money on the sale? There is ample idle capacity to
fulfill the order and the imprinting machine has no
further use after this order.
a. $50 Variable production cost $100,000
b. $10 Additional fixed cost + 50,000
c. $15 Total relevant cost $150,000
d. $29 Number of units 10,000
Average cost per unit= $15
McGraw-Hill/Irwin Slide 52
Learning Objective 5
Determine the most
profitable use of a
constrained resource and
the value of obtaining
more of the constrained
resource.
McGraw-Hill/Irwin Slide 53
Key Terms and Concepts
The machine or
process that is
limiting overall output
is called the
bottleneck – it is the
constraint.
McGraw-Hill/Irwin Slide 54
Utilization of a Constrained Resource
Fixed costs are usually unaffected in these situations,
so the product mix that maximizes the company’s
total contribution margin should ordinarily be
selected.
A company should not necessarily promote those
products that have the highest unit contribution
margins.
Rather, total contribution margin will be maximized by
promoting those products or accepting those orders
that provide the highest contribution margin in
relation to the constraining resource.
McGraw-Hill/Irwin Slide 55
Utilization of a Constrained Resource: An
Example
Ensign Company produces two products and
selected data are shown below:
Product
1 2
Selling price per unit $ 60 $ 50
Less variable expenses per unit 36 35
Contribution margin per unit $ 24 $ 15
Current demand per week (units) 2,000 2,200
Contribution margin ratio 40% 30%
Processing time required
on machine A1 per unit 1.00 min. 0.50 min.
McGraw-Hill/Irwin Slide 56
Utilization of a Constrained Resource: An
Example
McGraw-Hill/Irwin Slide 57
Quick Check
How many units of each product can be
processed through Machine A1 in one minute?
Product 1 Product 2
a. 1 unit 0.5 unit
b. 1 unit 2.0 units
c. 2 units 1.0 unit
d. 2 units 0.5 unit
McGraw-Hill/Irwin Slide 58
Quick Check
How many units of each product can be
processed through Machine A1 in one minute?
Product 1 Product 2
a. 1 unit 0.5 unit
b. 1 unit 2.0 units
c. 2 units 1.0 unit
d. 2 units 0.5 unit
McGraw-Hill/Irwin Slide 59
Quick Check
McGraw-Hill/Irwin Slide 60
Quick Check
With one minute of machine A1, we could make 1
unit of Product 1, with a contribution margin
What generates more profit for the company, using of
one$24, or of
minute 2 units of A1
machine Product 2, each
to process with1 a
Product or
contribution
using one minute margin
of machine A1 toof $15. Product 2?
process
a. Product 1 2 × $15 = $30 > $24
b. Product 2
c. They both would generate the same profit.
d. Cannot be determined.
McGraw-Hill/Irwin Slide 61
Utilization of a Constrained Resource
The key is the contribution margin per unit of the
constrained resource.
Product
1 2
Contribution margin per unit $ 24 $ 15
Time required to produce one unit ÷ 1.00 min. ÷ 0.50 min.
Contribution margin per minute $ 24 $ 30
McGraw-Hill/Irwin Slide 62
Utilization of a Constrained Resource
The key is the contribution margin per unit of the
constrained resource.
Product
1 2
Contribution margin per unit $ 24 $ 15
Time required to produce one unit ÷ 1.00 min. ÷ 0.50 min.
Contribution margin per minute $ 24 $ 30
McGraw-Hill/Irwin Slide 63
Utilization of a Constrained Resource
Let’s see how this plan would work.
Alloting Our Constrained Resource (Machine A1)
McGraw-Hill/Irwin Slide 64
Utilization of a Constrained Resource
Let’s see how this plan would work.
Alloting Our Constrained Resource (Machine A1)
McGraw-Hill/Irwin Slide 65
Utilization of a Constrained Resource
Let’s see how this plan would work.
Alloting Our Constrained Resource (Machine A1)
McGraw-Hill/Irwin Slide 66
Utilization of a Constrained Resource
Product 1 Product 2
Production and sales (units) 1,300 2,200
Contribution margin per unit $ 24 $ 15
Total contribution margin $ 31,200 $ 33,000
McGraw-Hill/Irwin Slide 67
Quick Check
Colonial Heritage makes reproduction colonial
furniture from select hardwoods.
Chairs Tables
Selling price per unit $80 $400
Variable cost per unit $30 $200
Board feet per unit 2 10
Monthly demand 600 100
McGraw-Hill/Irwin Slide 68
Quick Check
Colonial Heritage makes reproduction colonial
furniture from select hardwoods.
Chairs Tables
Selling price per unit $80 $400
Variable cost per unit $30 $200
Board feet per unit 2 10
Monthly demand 600 100
McGraw-Hill/Irwin Slide 69
Quick Check
Chairs Tables
Selling price per unit $80 $400
Variable cost per unit $30 $200
Board feet per unit 2 10
Monthly demand 600 100
McGraw-Hill/Irwin Slide 72
Quick Check
As before, Colonial Heritage’s supplier of hardwood
The additional
will only wood
be able to would
supply 2,000 be used
board feetto make
this
tables.
month. In this
Assume use, each
the company board
follows foot
the planofwe
have proposed.
additional woodUp to how
will allowmuch
the should
companyColonial
to earn
Heritage
an be willing
additional $20toofpay above the usual
contribution priceand
margin to
obtain more hardwood?
profit.
a. $40 per board foot
b. $25 per board foot
c. $20 per board foot
d. Zero
McGraw-Hill/Irwin Slide 73
Managing Constraints
It is often possible for a manager to increase the capacity of a
bottleneck, which is called relaxing (or elevating) the constraint,
in numerous ways such as:
1. Working overtime on the bottleneck.
2. Subcontracting some of the processing that would be done
at the bottleneck.
3. Investing in additional machines at the bottleneck.
4. Shifting workers from non-bottleneck processes to the
bottleneck.
5. Focusing business process improvement efforts on the
bottleneck.
6. Reducing defective units processed through the bottleneck.
These methods and ideas are all consistent with the Theory
of Constraints, which was introduced in Chapter 1.
McGraw-Hill/Irwin Slide 74
Learning Objective 6
Prepare an analysis
showing whether joint
products should be sold at
the split-off point or
processed further.
McGraw-Hill/Irwin Slide 75
Joint Costs
McGraw-Hill/Irwin Slide 76
Joint Products
For example,
Oil in the petroleum
refining industry,
a large number
Common of products are
Joint
Input
Production Gasoline extracted from
Process crude oil,
including
gasoline, jet fuel,
Chemicals
home heating oil,
lubricants,
asphalt, and
Split-Off
various organic
Point chemicals.
McGraw-Hill/Irwin Slide 77
Joint Products
Joint costs
are incurred
up to the Oil
Separate Final
split-off point Processing Sale
Common
Joint Final
Production Gasoline
Input Sale
Process
Separate Final
Chemicals
Processing
Sale
Split-Off Separate
Point Product
Costs
McGraw-Hill/Irwin Slide 78
The Pitfalls of Allocation
Joint costs are traditionally
allocated among different
products at the split-off point.
A typical approach is to allocate
joint costs according to the
relative sales value of the end
products.
Although allocation is needed for
some purposes such as balance
sheet inventory valuation,
allocations of this kind are very
dangerous for decision making.
McGraw-Hill/Irwin Slide 79
Sell or Process Further
Joint costs are irrelevant in decisions regarding
what to do with a product from the split-off point
forward. Therefore, these costs should not be
allocated to end products for decision-making
purposes.
McGraw-Hill/Irwin Slide 80
Sell or Process Further: An Example
Sawmill, Inc. cuts logs from which unfinished
lumber and sawdust are the immediate joint
products.
Unfinished lumber is sold “as is” or processed
further into finished lumber.
Sawdust can also be sold “as is” to gardening
wholesalers or processed further into “presto-
logs.”
McGraw-Hill/Irwin Slide 81
Sell or Process Further
Data about Sawmill’s joint products includes:
Per Log
Lumber Sawdust
Sales value at the split-off point $ 140 $ 40
McGraw-Hill/Irwin Slide 82
Sell or Process Further
McGraw-Hill/Irwin Slide 83
Sell or Process Further
McGraw-Hill/Irwin Slide 84
Sell or Process Further
McGraw-Hill/Irwin Slide 85
Activity-Based Costing and Relevant Costs
McGraw-Hill/Irwin Slide 86
End of Chapter 13
McGraw-Hill/Irwin Slide 87