Agenda US Hotel Industry Facts: Marriot & Hilton Brands Data Analysis Key Results Conclusion
Agenda US Hotel Industry Facts: Marriot & Hilton Brands Data Analysis Key Results Conclusion
Agenda US Hotel Industry Facts: Marriot & Hilton Brands Data Analysis Key Results Conclusion
US Hotel Industry
Data Analysis
Key Results
Conclusion
Group 6,
8, Section-A
Section-B
US Hotel Industry Facts: Marriot & Hilton Data Analysis Key Results Conclusion
US Hotel Industry
Objective: To understand the consumer behaviour towards for OTT (over the top) platform subscriptions (i.e.
Hotstar, Netflix and Amazon Prime) in India
Assumptions:
- User-generated content (UGC) platforms like YouTube are not considered for analysis
- Consumer behavior towards 3/5 major OTT players in India based on Monthly Active Users (MAU) i.e. Hotstar,
Amazon Prime & Netflix has been analyzed
Group 6, Section-A
US Hotel Industry Facts: Marriot & Hilton Data Analysis Key Results Conclusion
US Hotel Industry
Objective: To understand the consumer behaviour towards for OTT (over the top) platform subscriptions (i.e.
Hotstar, Netflix and Amazon Prime) in India
Assumptions:
- User-generated content (UGC) platforms like YouTube are not considered for analysis
- Consumer behavior towards 3/5 major OTT players in India based on Monthly Active Users (MAU) i.e. Hotstar,
Amazon Prime & Netflix has been analyzed
Group 6, Section-A
DATA ANALYSIS