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    Packaging

    Uploaded by

    Chirag Ahuja
    Packaging involves wrapping, compressing, filling, or creating goods for protection and convenience in handling. It functions to protect products, appeal to customers, perform functionally, provide convenience and cost-effectiveness, allow for easy handling, and prevent adulteration. Good packages are suitable, protective, meet consumer requirements, use appropriate materials, have an attractive value, and are durable. Common packaging materials include glass, aluminum, tin, paper, cardboard, cellophane and plastics. Innovative packaging now uses sugarcane instead of crude oil and milk-based films that are edible and biodegradable. Companies are showing creativity in packaging to differentiate products and protect the environment. Government regulations govern packaging in areas

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    © All Rights Reserved
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    Packaging

    Uploaded by

    Chirag Ahuja
    63 views8 pages
    Packaging involves wrapping, compressing, filling, or creating goods for protection and convenience in handling. It functions to protect products, appeal to customers, perform functionally, provide convenience and cost-effectiveness, allow for easy handling, and prevent adulteration. Good packages are suitable, protective, meet consumer requirements, use appropriate materials, have an attractive value, and are durable. Common packaging materials include glass, aluminum, tin, paper, cardboard, cellophane and plastics. Innovative packaging now uses sugarcane instead of crude oil and milk-based films that are edible and biodegradable. Companies are showing creativity in packaging to differentiate products and protect the environment. Government regulations govern packaging in areas

    Original Description:

    MARKETING MANAGEMENT: TOPIC : PACKAGING

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    Packaging involves wrapping, compressing, filling, or creating goods for protection and convenience in handling. It functions to protect products, appeal to customers, perform functionally, provide convenience and cost-effectiveness, allow for easy handling, and prevent adulteration. Good packages are suitable, protective, meet consumer requirements, use appropriate materials, have an attractive value, and are durable. Common packaging materials include glass, aluminum, tin, paper, cardboard, cellophane and plastics. Innovative packaging now uses sugarcane instead of crude oil and milk-based films that are edible and biodegradable. Companies are showing creativity in packaging to differentiate products and protect the environment. Government regulations govern packaging in areas

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    63 views8 pages

    Packaging

    Uploaded by

    Chirag Ahuja
    Packaging involves wrapping, compressing, filling, or creating goods for protection and convenience in handling. It functions to protect products, appeal to customers, perform functionally, provide convenience and cost-effectiveness, allow for easy handling, and prevent adulteration. Good packages are suitable, protective, meet consumer requirements, use appropriate materials, have an attractive value, and are durable. Common packaging materials include glass, aluminum, tin, paper, cardboard, cellophane and plastics. Innovative packaging now uses sugarcane instead of crude oil and milk-based films that are edible and biodegradable. Companies are showing creativity in packaging to differentiate products and protect the environment. Government regulations govern packaging in areas

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 8

    PACKAGING

    DEFINITION OF PACKAGING
    Packaging means
    wrapping,
    compressing, filling, or
    creating of goods for
    the purpose of
    protection of goods
    and their convenient
    handling.
    FUNCTIONS OF PACKAGING

     Protection of the Product


     Appeal to the customer
     Perform Functionally
     Convenience
     Cost-Effective
     Easy Handling
     Preventing Adulteration
     Publicity to Product
    REQUISITES OF A GOOD PACKAGE

     Suitability
     Protective
     Requirements of Consumers
     Packaging Materials
     Cost
     Attraction Value
     Size and Shape
     Durability
    MATERIAL USED IN PACKAGING

     Glass
     Aluminium paper
     Tin
     Lead
     Paper and Cardboards
     Cellophane
     Plastic material
    INNOVATING PACKAGING
     Sugarcane used as an alternative of crude oil. For e.g.: tetra pack
    which follows relies on sugar cane in the production of bio-based
    packaging.
     Plastic replaces by milk by a woman: Peggy Tomasula who works in
    the field of emerging technologies in dairy processing and
    succeeded in producing packaging film which is made from milk that
    is edible, biodegradable and much more effective than oil based
    film. Milk based packing blocks oxygen 500 times better than
    conventional oil based films and also helps to prevent food spoilage.
     First compostable bottle made of plants which is lauched by an
    Austrian company “ NAKU- made of natural plastic” made of
    bioplastics (PLA). Material is used in this process is lactic acid,
    which is obtained from the vegetable raw materials and starch. This
    material is 20 times lighter than glass and also 10 times cheaper
    than plastic and biodegradable.
    Conclusion: Companies now a days have started showing their
    creativity towards the field of packaging which would not only
    differentiate their products from the rest but also helps in protecting
    the environment.
    LEGAL DIMENSIONS OF PACKAGING
    While managing packaging function, constant
    attention needs to be given to the various
    regulations that the government has laid down
    in this respect. Government regulations are
    many and encompass areas such as use of
    specific packaging materials for certain
    products, consumer protection, transportation
    of hazardous cargo and so on.
    If a person packs, distributes or sells
    commodities which does not meet the
    requirements of the act, then he/she can be
    punished by a fine which may extend up to
    50,000 . If offence is repeated, the penalty
    can be imprisonment up to five years.
    Thank You
    Presented by:
    Chirag Ahuja
    Robin Singh

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