Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
Scribd Logo
Upload

Welcome to Scribd!

  • 123 views

    Theranos Presentation

    Uploaded by

    Khadija Mohammad
    Theranos was founded in 2003 by 19-year-old Elizabeth Holmes and raised over $700 million from investors. The company claimed to have developed technology to automate blood tests using small blood samples. Theranos partnered with Safeway and Walgreens to offer blood tests in stores but was found to be using unreliable tests. Holmes spoke in a fake deep voice to portray herself as a visionary but was manipulative in her business practices and messaging to employees.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Theranos Presentation

    Uploaded by

    Khadija Mohammad
    123 views5 pages
    Theranos was founded in 2003 by 19-year-old Elizabeth Holmes and raised over $700 million from investors. The company claimed to have developed technology to automate blood tests using small blood samples. Theranos partnered with Safeway and Walgreens to offer blood tests in stores but was found to be using unreliable tests. Holmes spoke in a fake deep voice to portray herself as a visionary but was manipulative in her business practices and messaging to employees.

    Original Description:

    negative leaders

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Theranos was founded in 2003 by 19-year-old Elizabeth Holmes and raised over $700 million from investors. The company claimed to have developed technology to automate blood tests using small blood samples. Theranos partnered with Safeway and Walgreens to offer blood tests in stores but was found to be using unreliable tests. Holmes spoke in a fake deep voice to portray herself as a visionary but was manipulative in her business practices and messaging to employees.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    123 views5 pages

    Theranos Presentation

    Uploaded by

    Khadija Mohammad
    Theranos was founded in 2003 by 19-year-old Elizabeth Holmes and raised over $700 million from investors. The company claimed to have developed technology to automate blood tests using small blood samples. Theranos partnered with Safeway and Walgreens to offer blood tests in stores but was found to be using unreliable tests. Holmes spoke in a fake deep voice to portray herself as a visionary but was manipulative in her business practices and messaging to employees.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 5

    THERANOS

    Theranos Founded in 2003 by then-19-year-old Elizabeth Holmes, who


    was Stanford dropout. Theranos raised more than US$700 million from
    venture capitalists and private investors.
    TECHNOLOGY AND PRODUCT:
    Theranos claimed to have
    developed device to automate
    and miniaturize blood tests
    using microscopic blood
    volumes.
     Theranos dubbed its blood
    collection vessel the
    "NANOTAINER" and its
    analysis machine the "Edison.
    PARTNERSHIPS
    • Theranos, derived from a combination of the words "therapy" and
    "diagnosis".
    • In 2012, Safeway invested $350 million into retrofitting 800 locations
    with clinics that would offer in-store blood tests
    • Theranos partnered with Walgreens to offer in-store blood tests at
    more than 40 locations.
    Theranos blood tests were reportedly used on drug trial patients for
    GlaxoSmithKline and Pfizer, each company stated that there were no
    ongoing active projects with Theranos in October 2015.
    MANIPULATIVE NATURE
    • 1. “You’re changing the world.”
    The appeal to a higher calling is a common way they persuade victims
    to overlook red flags.
    2. “It’s on you.”
    “The miniLab is the most important thing humanity has ever built. If
    you don’t believe this is the case, you should leave now,”
    Guilting is extremely powerful tactic.
    3. “It’s us versus them.”

    For Theranos’ top leaders, it was them against the world, and they sent that message to employees.
    Holmes also invoked this us-against-them message in a televised interview

    “First they think you’re crazy, then they fight you, then you change the world.”

    4. Change of Voice

    • Holmes speaks in a deep baritone that, as it turns out, is allegedly fake,


    • Theranos’s downfall, that Holmes occasionally “fell out of character” and exposed her real, higher voice —
    particularly after drinking.
    • She thought it would achieve the desired effect of making her seem like a Silicon Valley visionary,
    • People generally do the things they do because they believe the benefits greatly outweigh the costs.

    You might also like