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    AMD Final

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    Vikas Aggarwal
    AMD was founded in 1969 and is headquartered in Sunnyvale, California. It is the second largest producer of microprocessors and one of the largest producers of graphics processing units. In 2005, AMD shifted its marketing focus to target channel members rather than consumers. It launched its Fusion partner program in 2009 to better support its partners through rebates and customized tools. The program aimed to drive demand through the channel by offering performance-based incentives to partners.

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    AMD Final

    Uploaded by

    Vikas Aggarwal
    455 views11 pages
    AMD was founded in 1969 and is headquartered in Sunnyvale, California. It is the second largest producer of microprocessors and one of the largest producers of graphics processing units. In 2005, AMD shifted its marketing focus to target channel members rather than consumers. It launched its Fusion partner program in 2009 to better support its partners through rebates and customized tools. The program aimed to drive demand through the channel by offering performance-based incentives to partners.

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    AMD was founded in 1969 and is headquartered in Sunnyvale, California. It is the second largest producer of microprocessors and one of the largest producers of graphics processing units. In 2005, AMD shifted its marketing focus to target channel members rather than consumers. It launched its Fusion partner program in 2009 to better support its partners through rebates and customized tools. The program aimed to drive demand through the channel by offering performance-based incentives to partners.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    455 views11 pages

    AMD Final

    Uploaded by

    Vikas Aggarwal
    AMD was founded in 1969 and is headquartered in Sunnyvale, California. It is the second largest producer of microprocessors and one of the largest producers of graphics processing units. In 2005, AMD shifted its marketing focus to target channel members rather than consumers. It launched its Fusion partner program in 2009 to better support its partners through rebates and customized tools. The program aimed to drive demand through the channel by offering performance-based incentives to partners.

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    AMD’s Consumer and Channel Marketing

    Initiatives
    INTRODUCTIO
    N
    •Founded in 1969 by W. JERRY SANDERS and EDWIN J.
    TURNEY.
    •
    •AMD incorporates with $ 1,00,000 and Headquarters in
    Sunnyvale, California, U.S
    •
    •Second largest producer of microprocessors.
    •
    •One of the largest producer of graphics processing
    units.
    •
    •AMD announced merger with ATI technologies on July 24,
    2006.
    CORPORATE
    HISTORY
    •Company began as a producer of logic chip, then entered the RAM
    chip business in 1975.

    •Same year it introduced reversed-engineered clone of the Intel


    8080 microprocessor.
    •
    • AMD also designed and produced a series of bit-slice
    processor element.
    •
    •In 1972 company became public.
    •
    •Net income in 2009 was US $ 5403 Million.

    •Main Competitor is INTEL.

    •Anti trust litigation


    Products of AMD

    •Semiconductors
    •Microprocessors
    •flash memory devices
    •Support circuitry
    •TV tuner
    •
    Channel structure of AMD

    Partner Distributio Solutio


    Sales channels n
    families n partners partners Partner
    ISVS
    s and
    hosted
    Comm Cons service
    Chan umer
    Partner Syst
    nel
    En Re erci
    al
    Re Syst
    em
    s
    em ta se ta
    tracks Dist prov il ll solu solu il inte
    ribu ider er er
    tion tion er
    grat
    s ors
    tors s s
    CHANNEL MARKETING INITIATIVE

    •In 2005 they shift there marketing by targeting its channel


    member than continuing to focus on its consumer marketing
    initiative.
    •
    •It try to capture 60000 to 70000 having core focus on IT.
    •
    •Several distributor and integrated such as Tech Data, CDW,
    Avnet, and EDS were collaborated to sells its Chip.
    •
    •HP ran an Ad in USA TODAY featuring its HP desktop, notebook
    and server running on AMD microprocessor.
    •
    •AMD acquired ATI technologies inc in 2006
    •
    •In 2009 they launch fusion partner program to offer
    unwavering support to its channel.
    SUCCESSFUL MARKETING INITIATIVE
    FUSION PARTNER PROGRAM

    •Former channel structure was not helping either its partner nor the
    company.
    •
    •In Sep 2009, AMD launched its Fusion partner program to support its
    partners.
    •
    •ATI RadeonGraphic partner, AMD solution provider program, AMD
    solution provider program, AMD Channel provider program and AMD
    Alliance program were merged into single entity.
    •
    •This program aimed to drive demand through the channel member by
    offering them target based rebate.
    •
    •They provide AMD rewards(2010) for the highest performing partner
    Continu
    ed
    •It provide customized tools to the channel
    partners which help to increase their
    efficiency.
    •Division of channel partners into three
    categories:
    Elites
    Premium
    Select
    •Highlights the issue of overvalued
    distributers
    Way Forward
    •Image in eyes of the consumers.
    •Undeserved potential target market.
    •Synergy in distribution channels.

    FUSION
    •Embedded systems
    •Core competency- graphics
    can venture into graphical software markets
    for animation industry
    •Market initiatives
    RECOMMENDATIONS

    •Collaborative partnership in advertisement E.g.. HP Ad


    campaign in U.S TODAY.
    •
    •Major sponsorships.
    •
    •Tie-up with Educational Institutions.
    •
    •Synergizing Distribution Channel.
    •
    •Corporate Social Responsibility.
    THANK YOU

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