HRM Final

Presented By:
Huzaifa Shahid
Vision
• A Love Of Sport Unites Us
• At Nike, we believe that diversity fosters
creativity and accelerates innovation. No
matter where we come from, a love of sport
unites us. It teaches us to be competitive, but
always collaborative and welcoming.
Mission
• To bring inspiration and innovation to every
athlete in the world. ... We do that by creating
groundbreaking sport innovations, by making
our products more sustainably, by building a
creative and diverse global team and by
making a positive impact in communities
where we live and work.
Agenda
• Global Fashion Agenda are:
• Implementing design strategies for cyclability
• Increasing the volume of used garments and footwear
collected
• Increasing the volume of used garments and footwear resold
• Increasing the share of garments and footwear made from
recycled post-consumer textile fibers
• Reached 45 of 213 targets (21%) and set 17 new
and more ambitious targets across all four action
points.
Nike Culture
• Features of Nike’s Organizational Culture.
Nike’s organizational culture is centered
on creativity and innovation to provide
products that suit current consumer
preferences. The company is known for
cutting-edge sports shoes, apparel and
equipment.
Introduction:
• It was founded in 1964 as a blue ribbon sport.

• The University of Oregon
• First outlet opened in 1966
• Launched Nike shoe in 1972
• the early 21st century, Nike had retail outlets
and distributors in more than 170 countries
• Its logo was a curved check
called “Swosh” that was
recognized through out the
world.
• 1980s Nike steadily
expanded its business and
diversified its product line
through numerous
acquisitions.
• In the early 21st century Nike began selling
sports-technology accessories, including:
• portable heart-rate monitors and high-altitude wrist
compasses.
• In 1976, the company hired John Brown and
Partners, based in Seattle, as its first advertising
agency.
• The agency created the first "brand ad" for Nike,
called "There is no finish line", in which no Nike
product was shown
Nike in Pakistan
• There are different outlets in Pakistan.
• People love In it to wear the Shoes of Nike
• Mostly high class wear this Brand because
they are most expensive because of his
comfortableness.
• Nike outlets are LHR at:
• Emporium Mall as well Pakages Mall and many places
Products Of Nike
• Sports Equipment:
• Nike produces a wide range of sports equipment. Their

first products were track running shoes. They currently
also make shoes, jerseys, shorts, cleats ,baselayers , etc.
for a wide range of sports, including track and field,
baseball, tennis, association football (soccer),
basketball, and Cricket.
• Nike Air Max is a line of shoes first released by Nike,
Inc. in 1987.
• Street fashion:
• Air Max running shoes with thick, air cushioned rubber
soles and contrasting blue, yellow, green, white, or red
trim.
• Limited edition sneakers and prototypes with a regional
early release were known as Quickstrikes, and became
highly desirable items for teenage members.
• Collectibles: (‫) قابل ذخیرہ‬
• On 23 July 2019 a pair of Nike Inc. running shoes sold
for $437,500 at a Sotheby's auction.
• The so-called "Moon Shoes" were designed by Nike co-
founder and track coach “Bill Bowerman” for runners
participating in the 1972 Olympics trials.
HR policies
• Recruitment and Selection
• Recruitment is the process of attracting candidates
towards a job in an organization
• Selection is the process of hiring right person at right
time for a right job at right cost.
• Training and development
• Training & Development is a continuous process in
an organization to achieve its organizational goals
by improving the skills and knowledge of the
employees.
Recruitment:
• Existing Nike employees can view job
openings on the internal web and apply direct
to the SSC resourcing center electronically
• A job request is received from the employing
department and this is discussed with the
central resourcing team.
• Electronic links have been established with
external web based recruitment organisations
such as Monsterboard
Selection Process:
• The selection process should be:
• Transparent
• Timely and cost effective
• Equitable
• Free from conflict of interest
• All recruitment will be based on agreed job
descriptions and person specifications.
• Recruitment and selection must be conducted
as an evidence-based process
Compensation:
• Nike Salary & Compensation include
information about base salary, signing and
year-end bonuses, stock options, vacation
time, and other special perks and
reimbursements that make up total
compensation at Nike.
• The humble pay scale is a public relations
shield for Nike, which is still frequently
attacked for its overseas labor practices-
Health and safety
• Nike ‘s health and safety guidelines, including
those applying to employee residential
facilities,
• Health related conditions like providing some
what extra facilties to old employees and
women who are conceving and women with
very small babie
Training and development:
• Training and development is charted out to
cover the number of trainee or existing staff.
• The programs also recovers the the
identification of resource personal for
conducting development programs.
• Nike also designed to depending upon job
requirement.
• Selection of trainee is also facilitated by job
analysis.
• Nike Co. have strong focus on manpower
training according to there requirment.
• Internal departments aim is to improving the
skills.
• Nike includes improving communication skills,
E-mail programming and OS as well.
Remuneration and Benefits:
• Offer Good Salary to the employee
• Give the bonus to the employee on his
performance.
• Offer competitive benefits to the employee.
• They promote their employee for his smart work.
• Health & Insurance Benefits as well
• Appraisal every Year
Performance management:
• Performed regular performance reviews as well.
• The Performance management system is
the periodic review and formal process, which is
the result of work that is done jointly between
boss and collaborator.
• The performance management system
at Nike ensures proper and timely fulfillment of
the objectives embodied in the organizational
plans.
Employee Relation
• Nike maintain a strong company culture to his
employees.
• Consideration of values, belief , perception of
employee.
Conclusion
• Not least but last, Nike co are various set of

activities which has been done. Nike set there
goals in order to maintain good relation with
employee.

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• It was founded in 1964 as a blue ribbon sport.

• Nike produces a wide range of sports equipment. Their

• Not least but last, Nike co are various set of

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