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  • RUMA Group 7

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    Phaneendra Sai
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    Reliance Retail is considering diversifying its banana supply chain into other fruits to create more value. It currently faces constraints exporting bananas from India due to lack of infrastructure and fragmented local markets. A pilot program cultivating papayas in Andhra Pradesh showed benefits for farmers from using smaller plots, higher yields, and disease-resistant packaging. However, papayas are also prone to diseases and difficult to transport ripened. The recommendation is for Reliance to diversify into other fruits and vegetables to create more economic and technical value for farmers, establish deeper partnerships, offer quality variety to consumers, make sustainable use of resources, and lower risk through diversification while gaining opportunities to scale up and export.

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    Reliance Retail is considering diversifying its banana supply chain into other fruits to create more value. It currently faces constraints exporting bananas from India due to lack of infrastructure and fragmented local markets. A pilot program cultivating papayas in Andhra Pradesh showed benefits for farmers from using smaller plots, higher yields, and disease-resistant packaging. However, papayas are also prone to diseases and difficult to transport ripened. The recommendation is for Reliance to diversify into other fruits and vegetables to create more economic and technical value for farmers, establish deeper partnerships, offer quality variety to consumers, make sustainable use of resources, and lower risk through diversification while gaining opportunities to scale up and export.

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    90 views5 pages

    RUMA Group 7

    Uploaded by

    Phaneendra Sai
    Reliance Retail is considering diversifying its banana supply chain into other fruits to create more value. It currently faces constraints exporting bananas from India due to lack of infrastructure and fragmented local markets. A pilot program cultivating papayas in Andhra Pradesh showed benefits for farmers from using smaller plots, higher yields, and disease-resistant packaging. However, papayas are also prone to diseases and difficult to transport ripened. The recommendation is for Reliance to diversify into other fruits and vegetables to create more economic and technical value for farmers, establish deeper partnerships, offer quality variety to consumers, make sustainable use of resources, and lower risk through diversification while gaining opportunities to scale up and export.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 5

    Reliance Retail: Creating

    Value Through Banana


    Supply Chain
    RUMA Group No. 7

    Anjali Chahal ABM15040


    Divyanshu ABM15007
    Phaneendra Sai PGP34030
    Purvi Gautam ABM15033
    Sivakumar A PGP34042
    Dilemma Faced
    Current Options Papaya Pilot in Andhra Pradesh
    1. Make for Banana cultivators come within • Benefits for farmers & Reliance Fresh
    their fold o Cultivated on smaller plots
    2. Focus on developing supply chains for o Non seasonal
    other fruits o Higher yield
    3. Develop export market o Styrofoam packaging provided visibility
    o Better taste
    • Biological constraints
    Export Constraints in India o Highly disease prone
    • Lack of infrastructure for quick turnaround of bananas o Difficulty in transporting ripened fruit
    • Large internal consumption o Heavier fruits in winter
    • Fragmented market- presence of multiple local traders • Technological Interventions
    • Economies of scale o Cheaper Styrofoam packaging from
    • Difficulty in maintaining quality china (10-15% cheaper)
    • Threat from cheaper competition & govt. regulations o Disease control through partnerships
    • Various other risks
    SWOT for Diversification
    Primary Objective of Reliance Fresh: Social Welfare & Community Development

    • Strengths • Weaknesses
    o Successful Banana supply chain model o No current competencies w.r.t other fruits
    o Technological stronghold via partnerships
    o High market demand of Reliance fruits
    o Low competition
    o Established intermediaries
    o Farmer’s trust
    o Technical associations & partnerships

    • Opportunities • Threats
    o Serve quality fruits to consumers transfer cost o Seasonality
    o First mover advantage o Natural phenomenon & varied response
    o Leverage sustainable practices like crop rotation o Attitudinal resistance of farmers
    o Competition
    o Regulations
    Recommendation

    Recommendation
    Diversify into other fruits & vegetables

     Create more values for farmers- economical & technical


     Help establish deeper partnerships with all stakeholders
     Offer quality & variety products to end consumers at a premium
     Make use of sustainable practices such as crop rotation
     Lower stress on natural resources
     Diversification of risk
     Opportunity of scaling up & export
    Thank you.

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