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Integrated and Its Alternatives

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INTEGRATION

AND ITS
ALTERNATIVES
MAKING THE INTEGRATION
DECISION
• For each step in the vertical chain the firm has
to decide between market exchange and
vertical integration
• The degree of vertical integration differs
• Across industries
• Across firms within an industry
• Across transactions with in firm
• An upstream firm and a downstream firm?
• Make or Buy?
• Tradeoff?
TRADEOFF IN VERTICAL
INTEGRATION
• Using the market improves technical
efficiency (least cost production) – it relates to
production
• Vertical integration improves agency
efficiency (coordination, transactions costs) – it
relates to exchange
Firm should “economize” - choose the best
possible combination of technical and agency
efficiencies
TRADEOFF

• At high levels of assets specificity vertical


integration is more efficient
• At low levels of assets specificity outsourcing
wins
VERTICAL INTEGRATION

• Product market scale and growth


• gain more from vertical integration in large
and growing markets
• Asset specificity
• gain more from vertical integration when
production involves investment in
relationship-specific assets
EXAMPLE

• In aerospace, greater design specificity


increases the likelihood of vertical integration of
production
VERTICAL INTEGRATION AND
ASSET OWNERSHIP
• Make-or-buy decision is essentially a decision regarding
ownership rights: if right of use is granted the owner
retains residual rights of control (i.e.. Rights of control on
what is not explicitly stipulated on the contract)
• Three ways to organize a transaction in the vertical chain
• The two units are independent (non integration)
• Upstream unit owns the assets of the downstream unit (forward
integration)
• Downstream unit owns the assets of the upstream unit (backward
integration)
ALTERNATIVES TO VERTICAL
INTEGRATION
• Tapered integration (making some and buying
the rest)
• Joint ventures and strategic alliances
• Long term collaborative relationships
• Implicit contracts between firms
TAPERED INTEGRATION

• A firm may produce part of its input on its own


and purchase the rest
• A firm may sell part of its output through in-
house sales efforts and sell the rest through
independent distributors
STRATEGIC ALLIANCES AND
JOINT VENTURES
• Alliances involve cooperation, coordination and
information sharing for a joint project while the
participating firms continue to be independent
• A joint venture is an alliance where a new
independent organization is created and jointly
owned by the promoting firms

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