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Digital Rights Management

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DRM – DIGITAL

RIGHTS
MANAGEMENT

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WHAT IS DRM ?

❏ Securing digital content to


prevent piracy and unauthorized
use .

❏ DRM- Important requirements


for many streaming video
platforms and especially for
premium content which is
delivered via the public Internet

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HISTORY OF DRM
DRM is not a new thing, this “content protection” concept was
implemented way back in the old floppy disks era to prevent unauthorized
usage of copyright holders.

FEATURES OF DRM

❏ Security
❏ Printing and watermarking
❏ Authentication
❏ End-user experience
❏ Customization
❏ Admin tools

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WHY DRM ?
❏ The purpose of DRM is to prevent piracy and protect the original
content.
❏ It adds an extra layer of protection to prevent unauthorized sharing
of your copyrighted work.
❏ DRM Enables Content Creators to Get Paid.
❏ DRM can prevent owners from making copies, selling, giving away,
repairing, or modifying their products, leading to increased revenue.

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How DRM works?
❏ UPLOAD THE CONTENT : Vendors who wish to take DRM software
can upload the content once after registration takes place.

❏ ENCRYPTION: Vendors content will be secured in DRM database to


deliver the end user without any piracy issues .

❏ CONTENT DELIVERY : When a user wishes to watch content, their


device first accesses a manifest file which is the “table of contents”
for the video’s file-set. The manifest file contains the encrypted
video’s location as well as DRM system information and additional
metadata.

❏ LICENSE DELIVERY : To acquire a license key, the DRM layer in


the user’s player application uses the information in the manifest file
to launch a request.

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Did You Know ?
Hardware DRM-A hardware DRM is content protection enforced by electronic
components.
Examples of hardware DRM
● Smartphones DVD and Blu-Ray
● Printers
● TVs
● Appliances
Software DRM: Software DRM is another type of content protection enforced by
digital technology.

Examples of software DRM


● Digital music, video, and books
● Apps
● Software and video games
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Multi-DRM AND IT’S BENEFITS
“Maximum device reach is directly proportional to the using of
multiple DRMs in parallel”

Benefits of using Multi-DRM


❏ Reduces encryption cost because a single encryption process is used
to target different platforms with its native DRMs.
❏ Reduces the cost of managing assets because only a single copy of
assets is needed in storage.
❏ Eliminates DRM client licensing costs because the native DRM client
is usually free on its native platform.

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CONCLUSION
❏ DRM package is customized to work across all platforms and devices without
snags.

❏ DRM blocks 3rd party sites, tools, and software from initiating any kind of
download session form the site.

❏ User authentication is also taken care of, enabling only valid users and
subscribers to access your content.

❏ DRM blocks 3rd party sites,tools,and software from initiating any kind of of
download session from the site.

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THANK YOU

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