Place Making

PLACE MAKING
PLACE MAKING
ELEMENTS OF PLACEMAKING
• Placemaking is a multi faceted • Mixed uses-clustered activities
approach to the planning, (including food, retail, art, health,
design and management of recreation), establishment of a
public spaces village center to serve community
• placemaking capitalizes on a • Successful streets-shared spaces
local community’s assets, for multiple modes (walking
inspiration, and potential with cycling, strollers), pedestrian only
the intension of creation spaces
public spaces that promote
peoples health, happiness and • Open space-safe, well overlooked
well being open space and play areas, green
space
• It inspires people to
collectively reimagine and • Urban scale-compact design,
reinvent public spaces as the human scale, public ground level
heart of every community. uses
• Movement framework-
pedestrian network, public
transport linkage
• Sense of place-public art, iconic
structures, showcase local assets
PLACE MAKING
Community Lead Visioning
 Placemaking inspires people to collectively
reimagine and reinvent public spaces as
the heart of every community.
People & Places

 Strengthens the connection between
people and the places they share.
Collaborative
 Placemaking is a collaborative process by
which we shape our public spaces.
 Placemaking focuses on the physical,

cultural, and social identities of a place
ORIGINS OF PLACEMAKING AS A
CONCEPT
• Placemaking is not a new idea.
• The thinking behind Placemaking gained traction in the 1960s.
• Jane Jacobs and William Whyte introduced the idea of designing cities
for people, not just cars and shopping centres – focusing on the social and
cultural importance of lively neighborhoods and inviting public spaces.
• Jacobs advocated “four generators of diversity" that "create effective
economic pools of use”:
Mixed primary uses, activating streets at different times of the
day
Short blocks, allowing high pedestrian permeability
Buildings of various ages and states of repair
Density
 Successful places have four key qualities:
 people are engaged in activities
 the space is comfortable and has a
good image
 they are accessible
 it is a sociable place.
 Some of the measurements of a Great Place:
 Land Use Patterns / Rent Levels / Retail
Sales
 Crime Statistics / Environmental Data
 Pedestrian Activities / Transit Usage /
Traffic
 Street Life / Volunteerism / Evening Use
KEY PRINCIPLES OF
PLACEMAKING
 The Community Is The Expert
Community Lead
 Create a Place, Not a Design Vision
 Look for Partners
 You Can See a Lot Just By Observing
translate
 Have a Vision
 Start with the Petunias: Lighter, Quicker, Plan & Program of
Cheaper (Quick Wins) Uses
 Triangulate
 They Always Say “It Can’t Be Done” deliver
 Form Supports Function
 Money Is Not the Issue
Implementation
 You Are Never Finished
PLACEMAKING VS URBAN
DESIGN
• PLACEMAKING URBAN DESIGN

• Home • House
• Existing buildings and places • New buildings and
• social programs infrastructure
• Place • Design
• Existing places • Space
• Social • New places
• Owned by the people (spirit) • Utilitarian
• People watchers? • Experts?
BENEFITS OF PLACEMAKING
 Support for the Local
Economy
 New Businesses
 Reduction in Crime
 Increased Civic Engagement
 Improved public health
 Youth Engagement and
activities
 Improved Environment
Engaged Comfortable Accessible Sociable Great Place

INFERENCE
 Placemaking requires a collaborative community lead
approach to establish a vision, plan and implementation.
 Its about places and how people use them – creating

places where people want to work, live and play.
 Built Form & Urban Design by itself is not enough to

create a place. It does however provide a foundation upon
which future placemaking can evolve.
 Regulation can dictate process but not outcomes for

placemaking. Current legislation, regulations and planning
instruments in Australia focus more on built form than
function.
 Placemaking principles will become increasingly important

as we manage the future megatrends.

Place Making

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PLACE MAKING

People & Places

 Placemaking focuses on the physical,

• PLACEMAKING URBAN DESIGN

Engaged Comfortable Accessible Sociable Great Place

 Its about places and how people use them – creating

 Built Form & Urban Design by itself is not enough to

 Regulation can dictate process but not outcomes for

 Placemaking principles will become increasingly important

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