DM PPT V2

DIGITAL MARKETING
What Is Digital Marketing?

• Digital marketing is the use of the
internet, mobile devices, Social Media,
search engines, and other channels to
reach consumers.
• Some Marketing experts consider
digital marketing to be an entirely new
endeavor that requires a new way of
approaching customers and new ways
of understanding how customers
behave compared to traditional
marketing..
Why Brands Should Be Online?
Indian’s are online!
87 67% 41 hours
/month
%
Of Indians use the Internet Of them use social networking
Top platforms are Facebook,

Instagram Twitter, LinkedIn,
Spent online
24.8 hours/month are

spent just watching video!
Tumblr and Pinterest
All of these numbers are on a steady upwards trend!

What We Can Do For You?
1. Be Your Digital Marketing Companion
2. Validate Your Business Idea
3. Create A Experimental Plan Of Action

Business Goals (According to Us)!
TOP
GOALS
Acquiring Keeping
Creating Social
Increasing Quality Customers more
engaging Buzz
visibility Visitors
We understand the business first, analyze it and then we suggest the Right Digital Mix as it is the key to Success.
Our Steps To Reach Success
Phase By Phase Plan
PHASE 3
PHASE 2
PHASE 1
What we will do?
Create
Excitement
Increase Increase
Engagemen Visibility
t Exponentially
Draw more
traffic to
the website
Who
WHO ARE Are We?
WE?
• Social Refuel is in the business of
Public Relations, reputation
management, Digital Marketing,
Social Media Management, brand
strategy and consultancy, event &
artist management.
• We cater to clients in varied sectors
viz. e-start ups, VCs, media, and
entertainment, fashion & lifestyle,
health & wellness, education, real
estate, resort and hotel etc. We do
what we do best and what we enjoy
doing most.
What do we do?
YOU
YOUR CUSTOMER
Brand Customer User

Brand Communi Customer
Awarenes Engagem Experienc
Building ty Building Support
s ent e
US
Social Media Branding Listening &

Marketing Design UI/UX Strategies Monitoring
SEO/SEM
What else we can do for you?
1. Brand Building
& Soc ial Media Marketi
ng
2. Big Data Analy
tic ORM & Social
CRM
3. UI & UX Desig
n & development o
Website and Mobil f
e ap p
4. Search Engine
Op timization & SEM
Our Happy Clients!
How It Works?
Step 1
Research
Research about the category
& create a benchmark of
Step 5
content strategies that can
Measures
work for the brand
Measures all earned media and
identify which influencers and
which topics lift brand the
most
Step 2
Identify
Identify the topics of
influence that speak to
your brand target buyers
Step 4
Relate & Engage
Relate and engage with to
your target influencers via
email and other social
channels
Step 3
Vet
Vet the influencers who
are a good contextual fit
with your brand
Social Presence Objectives
1. To create brand
awareness
2. To build brand
community
3. Drive traffic to website
4. Customer service
Social Presence
SOCIAL PRESENCE
Client
Website
Website
• Not a part of Social Media marketing, but a

must for online brand building
• Must be SEO and mobile friendly

Expected from The Client
• Needed a point of contact with whom all content requests, queries etc could
be made
Why Us?
• Our expertise is helping small
business owners understand and
leverage technology and marketing
strategies to grow their business.
Our passion is helping entrepreneurs
and small business owners create
wildly successful businesses.
• We delight our customers and get

high conversions - since 2016 we have
been helping SMEs quantifiably
improve business results through: –
Brand Awareness – Qualified Traffic –
Leads and Sales
Reporting
 Weekly, Monthly, Quarterly.

 Social Media Analytics: Community
growth,
engagement, reach ,other metrics.
 Social Media Trends: Analyzing and
capturing
trends in the SM activities & results.
 Objective Based Reporting: Reports
showing achievements on the
objectives & ROI.
Social Refuel Pvt. Ltd.
Contact Us:
Mobile Number: +91-8657838053
Email: akash@socialrefuel.com
Website: www.socialrefuel.com

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DIGITAL MARKETING

What Is Digital Marketing?

Top platforms are Facebook,

24.8 hours/month are

All of these numbers are on a steady upwards trend!

1. Be Your Digital Marketing Companion

2. Validate Your Business Idea

3. Create A Experimental Plan Of Action

Brand Customer User

Social Media Branding Listening &

• Not a part of Social Media marketing, but a

• Must be SEO and mobile friendly

• We delight our customers and get

 Weekly, Monthly, Quarterly.

Mobile Number: +91-8657838053

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