Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
Scribd Logo
Upload

Welcome to Scribd!

  • 92 views

    Basics of Digital Marketing

    Uploaded by

    Harshit Swarup
    The document provides an overview of digital marketing basics including what digital marketing is, how to design a website, social media marketing, affiliate marketing, importance of digital marketing, content marketing strategy, email marketing, and examples of digital marketing campaigns by various companies. It discusses topics such as what is a website, social media platforms like Instagram, Twitter, LinkedIn, Facebook, importance of digital marketing in retail sector, what is affiliate marketing, steps to start with online affiliate marketing, content marketing strategy steps, what is an email marketing funnel, and digital marketing campaigns by Zomato, Netflix, Red Bull, Oreo, and Lego.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Basics of Digital Marketing

    Uploaded by

    Harshit Swarup
    92 views36 pages
    The document provides an overview of digital marketing basics including what digital marketing is, how to design a website, social media marketing, affiliate marketing, importance of digital marketing, content marketing strategy, email marketing, and examples of digital marketing campaigns by various companies. It discusses topics such as what is a website, social media platforms like Instagram, Twitter, LinkedIn, Facebook, importance of digital marketing in retail sector, what is affiliate marketing, steps to start with online affiliate marketing, content marketing strategy steps, what is an email marketing funnel, and digital marketing campaigns by Zomato, Netflix, Red Bull, Oreo, and Lego.

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The document provides an overview of digital marketing basics including what digital marketing is, how to design a website, social media marketing, affiliate marketing, importance of digital marketing, content marketing strategy, email marketing, and examples of digital marketing campaigns by various companies. It discusses topics such as what is a website, social media platforms like Instagram, Twitter, LinkedIn, Facebook, importance of digital marketing in retail sector, what is affiliate marketing, steps to start with online affiliate marketing, content marketing strategy steps, what is an email marketing funnel, and digital marketing campaigns by Zomato, Netflix, Red Bull, Oreo, and Lego.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    92 views36 pages

    Basics of Digital Marketing

    Uploaded by

    Harshit Swarup
    The document provides an overview of digital marketing basics including what digital marketing is, how to design a website, social media marketing, affiliate marketing, importance of digital marketing, content marketing strategy, email marketing, and examples of digital marketing campaigns by various companies. It discusses topics such as what is a website, social media platforms like Instagram, Twitter, LinkedIn, Facebook, importance of digital marketing in retail sector, what is affiliate marketing, steps to start with online affiliate marketing, content marketing strategy steps, what is an email marketing funnel, and digital marketing campaigns by Zomato, Netflix, Red Bull, Oreo, and Lego.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 36
    At a glance
    Powered by AI
    The key takeaways from the document are that digital marketing encompasses various online and social media strategies like social media marketing, content marketing, affiliate marketing etc. to promote businesses online.

    Digital marketing refers to the marketing of products or services using digital technologies on the internet through websites, email, mobile apps, display advertising, search engine optimization etc.

    The document discusses different types of social media like Instagram, Twitter, LinkedIn, Facebook, Pinterest etc. and how they can be used for social media marketing based on the type of business and target audience. It also mentions key enhancements for each social media platform.

    Basics of Digital

    Marketing
    BY:
    Anmol Hada
    Vedika Chouhan
    Harshit Swarup
    Yashika Bansal
    Aman Choudhary
    Somya Agarwal
    How to design a Website

    1 What is Digital Marketing?

    Social Media Marketing

    2 Instagram, Twitter, LinkedIn,


    CO

    Facebook, Snapchat,
    NT

    Affiliate Marketing

    3
    ENT

    Importance of digital
    marketing
    S

    Content Marketing

    4 Examples
    What is digital marketing?
    WHY DO WE NEED TO KNOW ABOUT DIGITAL MARKETING?
    Importance of Digital
    Marketing in Retail Sector:

    4. Can Be Hyper-
    Personalized
    2. Levels the
    Playing (market
    segmentation)
    Field for Small
    Business 3. More Targeted
    (target people
    with a very specific
    1. Reaches People demographics)

    Where They Spend


    Their Time & Money
    Importance of Digital
    Marketing in Retail Sector:

    8. Aligns with How


    People Today Shop
    6. Easy to Scale
    & Adapt

    7. Best ROI

    5. More Advanced
    Analytics
    9. How People
    Prefer that
    Businesses Reach 10.Integrates
    Them
    Marketing with
    Mobile
    Technology
    This is Lalit. He wants to start his
    own business.
    What is Social Media Marketing?

    Post a website or web page


    onto the Internet

    Provides the technologies


    and services needed for the
    website

    Websites are hosted, or


    stored, on special
    computers called servers.
    Instagram
    Best for: visual businesses,
    businesses targeting a younger Twitter
    demographic, consumer-based
    businesses. Best for: businesses in a niche industry
    (like real estate), consumer-based
    Enhancements to consider:
    businesses, B2B businesses.
    Instagram stories, Instagram ads,
    hashtag research, tagging Enhancements: tagging influencers,
    influencers, creating custom graphics running Twitter ads, researching local
    and videos, Instagram selling,. and trending hashtags, returning on
    engagement, live tweeting, Twitter
    analytics.

    LinkedIn Facebook
    Best for: B2B businesses, lead Best for: consumer-based businesses, lead

    z
    generation, relationship building. generation, building relationships.
    Enhancements : LinkedIn PPC,
    LinkedIn Enterprise (InMails),
    Enhancements to think about:
    LinkedIn connection requests, posting in Facebook groups, running
    prospect research. Facebook ads, tagging influencers,
    returning engagement, creating custom
    videos and graphics, Facebook stories,
    Facebook Jobs, Facebook Marketplace,
    Social Media Markrting Facebook Insights.
    Pinterest Youtube Snapchat
    Best for: consumer-based Best for: consumer-based Best for: targeting younger
    businesses, visual businesses, businesses, companies with audiences, ephemeral
    SEO. video content, educational content, consumer-based
    Enhancements: Pinterest businesses. businesses.
    ads, audience targeting, custom Enhancements to consider: Enhancements to
    graphics or Pins, keyword creating custom videos for consider: Snapchat ads,
    targeting, Pinterest analytics. YouTube, YouTube ads, targeting geofilters, sponsored lenses,
    tools, a dedicated brand and custom content creation.
    channel, researching YouTube
    search trends, YouTube
    analytics.

    Social Media Marketing


    AFFILIATE MARKETING
    DEFINITION 07

    Affiliate marketing is the process of earning a commission by


    promoting other people's (or company's) products.
    PARTIES INVOLVED

    ADVERTISER/PRODUCT
    PUBLISHER
    CREATOR

    When it comes down to the actual marketing, there


    are 2 sides of an affiliate equation: the product
    creator and seller and the affiliate marketer.
    The Merchant: Sometimes also known as the creator, the seller, the brand,
    the retailer, or the vendor.
    The Affiliate: This party is sometimes also known as the publisher.
    Affiliates can also range from single individuals to entire companies. 

    The Consumer: The customer or consumer makes the affiliate system go


    'round. Without sales, there aren't any commissions to hand out and no
    revenue to be shared.
    GET STARTED WITH ONLINE
    AFFILIATE MARKETING
    STEP 1:

    Step 1: Starting to review products in your niche.

    A special kind of review, that


    Over 300,000 subscribers for
    usually does really well, is
    Hot Wheels? I'm sure
    the comparison with a direct
    whatever your niche is, its
    competitor.
    less specific.
    https://youtu.be/4ZrSmfo16sk
    Step 2:Building an email list with your prospects on
    it.
    Step 3: Educate your audience with live webinars
    Step 4: Grow your business with PPC advertising
     
    Content Marketing
    Strategy
    Content Marketing
    Strategy
    Step 1. Set Your Mission and Step 3. Know
    Your Goals Your Audience

    Step 2. Establish
    Your KPIs
    Content Marketing
    Strategy
    Step 4. Assess Your Step 5. Figure Out the Best Step 6. Decide on
    Current Position Content Channels Content Types
    Content Marketing
    Strategy

    Step 7. Identify and Allocate Step 8. Create a Step 9. Create


    Resources Content Calendar Content
    Content Marketing
    Strategy
    Step 10. Distribute
    Step 11. Measure
    and Market
    Results
    Email Marketing

    DOMAIN HOSTING WEBSITE BUILDER


    • GoDaddy • Hostinger • Wordpress
    • Big Rock • Hostgator • Zoho
    • Name.com • Amazon •
    • NameCheap.com • Wix.com
    • domain.com
    12

    TITLE

     An email funnel is a representation of how a


    subscriber goes from prospective lead to a
    customer through educational and
    promotional email communications.

    Click here to add


    your text

    •What is an email marketing


    funnel for conversions?
    DIGITAL
    MARKETING
    CAMPAIGNS BY
    VARIOUS
    COMPANIES
    Zomato's ad campaign
    Intelligent use of
    social media by
    Netflix
    Red Bull's
    Quality Content
    Oreo' #GameofCookies
    Campaign

    https://youtu.be
    /xmf-6TYjGuQ
    Lego's #Rebuildtheworl
    d campaign

    https://youtu.be/zCXMx
    7RcZ5I
    THANKYOU

    You might also like