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Communication Competence: Competent Communicator

A competent communicator has knowledge of communication principles and ethics, and the ability to apply that knowledge effectively. They think critically and mindfully, are culturally sensitive, ethical, effective listeners, and media literate. Critical thinking involves logical, unbiased thinking and mindfulness of one's reasons for communicating. Cultural sensitivity means understanding communication norms vary between cultures. Ethics considers both objective and subjective views of right and wrong. Effective listening is integral to competent communication. Media literacy aids understanding and evaluation of mass and social media messages.

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Seema Hassan
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72 views

Communication Competence: Competent Communicator

A competent communicator has knowledge of communication principles and ethics, and the ability to apply that knowledge effectively. They think critically and mindfully, are culturally sensitive, ethical, effective listeners, and media literate. Critical thinking involves logical, unbiased thinking and mindfulness of one's reasons for communicating. Cultural sensitivity means understanding communication norms vary between cultures. Ethics considers both objective and subjective views of right and wrong. Effective listening is integral to competent communication. Media literacy aids understanding and evaluation of mass and social media messages.

Uploaded by

Seema Hassan
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Communication Competence

Competent Communicator
Communication competence
 Communication competence refers both to your knowledge and understanding of how
communication works and to your ability to use communication effectively.
 Your knowledge and understanding would include elements, principles, and ethics
involved in communication.
 Your ability would involve selection and implementation of your knowledge. Keeping
in mind the ongoing feedback (both intrapersonal and interpersonal) to improve
communicating in future.
Competent communicator

 Thinks critically and mindfully


 Is culturally sensitive
 Is ethical
 Is an effective listener
 Is media literate
1. Thinks critically and mindfully

 An essential communication skill is the ability to think critically about the


communication situations you face and the options of communicating that you have
available.
 This is most crucial to your success and effectiveness.
 Critical Thinking: logical, well-reasoned, unbiased, and clear thinking.
 A special kind of critical thinking is mindfulness; a state of awareness in which you
are conscious of your reasons for thinking or behaving.
How to be critical and mindful?

1. create and recreate categories; group things and people in different ways. Learn to see people
as belonging to a wide variety of categories.
2. Be open to new information and points of view; absorb new information about new beliefs and
attitudes and change your communication accordingly.
3. Be aware of relying too heavily on first impressions; treat first impressions as tentative or
hypotheses that need further investigation.
4. Think before you act; in delicate situations (such as anger), it is wise to pause and think over a
situation, then to out rightly say something and later regretting.
Is culturally sensitive
 Communication competence is culture specific.
 The principles of effective communication may vary from one culture to another.
 What proves effective in one culture, may be ineffective in any other culture.
 Example: calling people with their first names, when you are not too intimate
with them, Answering a British person’s how do you do by saying fine or well.
Is ethical

 Human communication involves questions of ethics; the study of good and bad,
right and wrong, moral and immoral.
 Ethics is concerned with actions and behaviours.
 A competent communicator should know how to distinguish between behaviour
that is moral and that is immoral.
 In ethics, two views influence all your ethical decisions; Objective and subjective.
Objective and Subjective views of ethics

 Objective view; the rightness and wrongness of an act is absolute and exists apart
from the values or beliefs of any individual or culture.
 Example: lying or false advertising are unethical, then they would be unethical
regardless of circumstances, and of cultural values and beliefs.
 Subject View; The absolute statements about right and wrong are too rigid, and the
ethics of a message depends on the cultural values, beliefs, and on particular
circumstances.
 Example: Lying might be wrong to win votes or sell cigarettes, but it might be
ethical if good results from it.
Is an effective listener

 Communication competence is not only about speaking effectiveness, but also


focuses on listening.
 You cannot be a competent communicator, if you are a poor listener.
 Listening is an integral part of your communication, if you cannot listen and
comprehend, you would not be able to answer appropriately.
Is media literate

 Media literacy comprises of both mass media and social media.


 Media literacy can help you to understand, analyse, and evaluate media messages
effectively.
 Media literacy can empower you to interact with media and create your own
media messages.

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