KBP Broadcast Code of The Phils.: (As Amended 2011)

KBP BROADCAST
CODE OF THE
PHILS.
(As amended 2011)
What is broadcasting?
■ the business of making and sending out

radio and television programmes; to
work in broadcasting (Oxford English
Dictionary)
Click icon to add picture
 non-government and non-profit organization

Kapisanan ng Mga
Brodkaster ng Pilipinas  aims to promote independent and free broadcast media,
(KBP) / Association of responsible broadcasting, enhanced public service by broadcasters,

making innovations and the development of Philippine broadcasting.
Philippine Broadcasters
 organized on April 27, 1973 (after Martial Law was announced),
with only 19 members then covered almost all radio and broadcast
stations; worked with BMC
 Broadcast Media Council (BMC) is a self-regulatory government-

appointed council tasked to formulate Phil. Broadcasting policies
 BMC, along with Martial Law, dissolved; KBP then became an

independent private sector and made its own broadcasting
standards
 The KBP represents the interests of the broadcast media to

advance free and responsible broadcast media in the 21st century
KBP Members
1) ABS-CBN Corporation
2) TV5 Network Incorporation
3) Bukidnon State University
4) Catholic Bishops Conference of the Philippines
5) Christian Music Power, Inc.
6) Department of National Defense
7) Manila Broadcasting Company
8) Radio Veritas – Global Broadcasting System
9) South Cotabato Communications Corporation
10) Sulu Tawi-Tawi Broadcasting Corporation
KBP Broadcasting Preamble
■ Broadcasting in the Philippines should reflect the hopes and dreams of a
freedom loving people;
■ Broadcasting is a powerful medium in shaping our country’s cultural, social
and economic growth and development;
■ Broadcasting, because of its immediate and lasting impact on the public,
demands of its practitioners a high sense of responsibility, morality, fairness
and honesty at all times.
■ Broadcasting has an obligation to uphold the properties and customs of
civilized society, maintain the respect of the rights and sensitivities of all
people, preserve the honor and the sanctity of the family and home, protect
the sacredness of individual dignity, and promote national unity.
Part I Program Standards
Article 1 (News and Public Affairs)
• Section 1 Objective
• Section 2 News Schedule
• Section 3 Fairness and Objectivity
• Section 4 News Sources
• Section 6 Unconfirmed Reports
• Section 7 News Interviews
• Section 8 Unconventional News Gathering and Reporting
• Section 9 Sensationalism
• Section 10 Station Editorials
• Section 11 Advertisements in the News
 Article 2 Analysis and Commentaries
 Article 3 Coverage Involving Children
 Article 4 Personal Attacks
 Article 5 Correcting Mistakes
 Article 6 Crime and Crisis Situations
 Article 7 Individual Rights
 Article 8 Political Propaganda
 Article 9 Public Complaints and Grievances
 Article 10 Calls or Messages
 Article 11 Children’s Programs and Welfare
 Article 12 Religion
 Article 13 Superstition and the Occult
 Article 14 Medical, Legal and Other Professional Advice
 Article 15 Music
 Article 16 Fund Raising
■ Article 17 Quiz Shows, Contests, Public Participation Programs and Promotions
■ Article 18 Gambling and Abetting
■ Article 19 National Development
■ Article 20 Culture and Tradition
■ Article 21 Respect for Law and Order
■ Article 22 Discrimination
■ Article 23 Mentally and Physically Challenged Persons
■ Article 24 Crime and Violence
■ Article 25 Sex, Obscenity and Pornography
■ Article 26 Liquor, Cigarettes and Dangerous Drugs
■ Article 27 On-Air Language
■ Article 28 On-Air Decorum
■ Article 29 Qualification of On-Air Program/Persons
■ Article 30 Accreditation
■ Article 31 Bribery
■ Article 32 Blocktimers
■ Article 33 Universal Ethical Standards
Part II Rules and Regulations
■ Article 1 (Complaint Handling by the KBP Standards

Authority)
■ Article 2 (Station Liabilities)
■ Article 3 (KBP Accreditation)
■ Article 4 (KBP Code of Ethics Distribution)
Part III
Penalties
The KBP  Katotohanan/Truth
Standards  Bukas na Isipan/Openmindedness

 Pananagutan/Accountability
Principles  Balanse/Balance
(Ang KBP  Responsible/Responsible
Brodkaster)  Otoridad ng Saligang Batas/The Authority of the

Constitution
 Dangal at Kagandahang Asal/Dignify and Decorum
 Katuwiran/Righteousness
What every  Alaga at Pag-iingat/Careful and Prudent
practicing  Sumusunod/Obedient
 Tapat/Trustworthiness
broadcaster
 Epektibo/Effective
must follow..
 Respeto/Respect
Fin

KBP Broadcast Code of The Phils.: (As Amended 2011)

Uploaded by

Copyright:

Available Formats

KBP Broadcast Code of The Phils.: (As Amended 2011)

Uploaded by

Document Information

Original Description:

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

KBP Broadcast Code of The Phils.: (As Amended 2011)

Uploaded by

Copyright:

Available Formats

KBP BROADCAST

■ the business of making and sending out

 non-government and non-profit organization

(KBP) / Association of responsible broadcasting, enhanced public service by broadcasters,

 Broadcast Media Council (BMC) is a self-regulatory government-

 BMC, along with Martial Law, dissolved; KBP then became an

 The KBP represents the interests of the broadcast media to

■ Article 1 (Complaint Handling by the KBP Standards

Standards  Bukas na Isipan/Openmindedness

(Ang KBP  Responsible/Responsible

Brodkaster)  Otoridad ng Saligang Batas/The Authority of the

You might also like