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    XYLYS: Exploring Consumer Perception About Premium Watches in Indian Context

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    ayushmehar22
    The document summarizes a report by a group of MBA students on exploring consumer perceptions of premium watches in India. It outlines their 5C analysis of the company, customers, competition, context, and collaboration. It then presents the decision problem of whether to invest in a sports collection or increase their product catalog. Alternatives are evaluated and recommendations are provided to appoint a new celebrity brand ambassador, invest in a sports collection, and increase their product catalog to attract more customers, along with potential negatives of these recommendations.

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    XYLYS: Exploring Consumer Perception About Premium Watches in Indian Context

    Uploaded by

    ayushmehar22
    190 views7 pages
    The document summarizes a report by a group of MBA students on exploring consumer perceptions of premium watches in India. It outlines their 5C analysis of the company, customers, competition, context, and collaboration. It then presents the decision problem of whether to invest in a sports collection or increase their product catalog. Alternatives are evaluated and recommendations are provided to appoint a new celebrity brand ambassador, invest in a sports collection, and increase their product catalog to attract more customers, along with potential negatives of these recommendations.

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    CB_S5_B6

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    The document summarizes a report by a group of MBA students on exploring consumer perceptions of premium watches in India. It outlines their 5C analysis of the company, customers, competition, context, and collaboration. It then presents the decision problem of whether to invest in a sports collection or increase their product catalog. Alternatives are evaluated and recommendations are provided to appoint a new celebrity brand ambassador, invest in a sports collection, and increase their product catalog to attract more customers, along with potential negatives of these recommendations.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    190 views7 pages

    XYLYS: Exploring Consumer Perception About Premium Watches in Indian Context

    Uploaded by

    ayushmehar22
    The document summarizes a report by a group of MBA students on exploring consumer perceptions of premium watches in India. It outlines their 5C analysis of the company, customers, competition, context, and collaboration. It then presents the decision problem of whether to invest in a sports collection or increase their product catalog. Alternatives are evaluated and recommendations are provided to appoint a new celebrity brand ambassador, invest in a sports collection, and increase their product catalog to attract more customers, along with potential negatives of these recommendations.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    You are on page 1of 7

    XYLYS: Exploring Consumer

    Perception about premium watches in


    Indian Context
    Group 6 Section B
    Submitted by:-
    Akshay Tyagi MBA/05/054
    Ayush Khatri MBA/05/062
    Rahul Sehgal MBA/05/084
    Seewant Kushal MBA/05/092
    Shubham Shrivastava MBA/05/093
    Palash Pansey MBA/05/130
    Shashi Kant Singh MBA/05/142
    5C Analysis
    Company
    • Moved from “Symbol of
    Success” to “Feeling of Love”
    • Reflected the attitude,
    lifestyle and personality of
    Customers new generation customer
    • Luxury premium watch buyers Competition
    • Lower spectrum of Luxury
    • Swatch
    Segment • Casio
    • Seiko
    Collaborators • Tag Heuer
    • Laurent Rufenacht • Tissot
    • Rahul Bose • Citizen
    • Saira Mohan Context
    • Carlos Moya • Customer Purchasing
    Power is increasing
    • Prestige, Sophistication
    Symbol
    Decision Problem

    Invest in sports
    collection

    Increase Product
    Catalogue

    Most Appropriate approach to further the prospects of Xylys brand


    Evaluation of alternatives
    • Market leader in medium
    Strenghts segment
    • Swiss Made ”Indian”
    products
    • Catering to a new target
    segment of sports enthusiasts Opportunities

    Small product catalogue


    Weakness of 60 distinct watches

    Competitors like Tissot are official


    timekeeper of IBF, AFL, MotoGp etc. Threats
    Recommendations

    Brand Ambassador
    Replace Rahul Bose with a better
    known celeb so that people can
    associate with him/her.
    Invest in Sports collection
    Untapped sports collection market
    should be explored

    Increase product catalogue


    Increasing the product catalogue to
    attract more customers
    Negatives of recommendations

    Capital Investments
    Cost will be huge
    01

    This change might sway 02


    Brand Image customer preference
    Thanks!

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