TRANSFORMATIONA

L LEADERS
JEFFREY PEREZ
DBA STUDENT
 LEARNING OBJECTIVES

• To know what is transformational leadership.

• To identify who is transformational leader and his goal.
• To meet current transformational leaders in business at
present time.
WHAT IS TRANSFORMATIONAL LEADERSHIP?

It is a leadership style where one or more

persons engage with others in such a way
that leaders and followers raise one another
to higher levels of motivation and morality.
WHO IS TRANSFORMATIONAL LEADER?

He stimulates and inspires his followers to achieve extraordinary

outcomes and, in the process, develop their followers’ own
leadership capacity. He help followers to grow and develop by
responding to followers’ individual needs by empowering them and
aligning the objectives and goals of the individual followers, the
leader, the group, and the larger organization (Bass & Riggio, 2006).
TRANSFORMATIONAL LEADER’S GOAL

To inspire followers to share the

leaders’ values and connect with the
leader’s vision.
 TRANSFORMATIONAL
LEADERS IN BUSINESS AT
PRESENT TIME
 H. ROSS PEROT
ELECTRIC DATA SYSTEMS

• Former IBM employee H. Ross Perot launched Electric Data

Systems in 1962. His new company built and repaired computer
systems for their clients. Rather than just copy IBM’s management
style, Perot empowered his employees to satisfy their clients
without the need to seek supervisory approval. Perot was convinced
that rank and file were able to make smart decisions without delay,
which in turn would mean greater customer and employee
satisfaction. Perot felt the strategic-planning top-down traditional
model of middle management was an obstacle to quick decision
making. In 1984, Perot sold EDS for $2.6 billion to GM.
 REED HASTINGS
NETFLIX

• Netflix was founded in 1997 with Reed Hastings as one of the

founders and CEO. This subscription-based video streaming
service offers original content alongside popular movies, TV, and
documentary titles. When it first launched, Netflix was a DVD
rental company that surpassed the leader at the time, Blockbuster,
as a favorite of movie lovers. Hastings, coming from the software
business, had a grander vision, unfettered by any entertainment
experience to stand in his way. He introduced streaming, and his
gamble paid off. Today Netflix has about 125 million subscribers
is the largest online streaming provider of video content.
 JEFF BEZOS
AMAZON.COM

• Bezos is an extremely rare combination of visionary and master

builder - 20 years ago seeing something no one else could see and
then turning it into the world’s No. 2 Most Admired Company
(after Apple). Bezos bet that he could change the way we read
books by turning them into digital content, where many books can
be loaded on one device for consumption. Transforming book
sales, and later introducing multi-product sales has given Bezos a
company worth over $900 billion as of November 2019.
Prospective employees are still drawn to his vision; though he’s
highly demanding, thousands aspire to work for him.
 PAUL POLMAN
UNILIVER

• With rare skill, Polman has combined noble corporate

goals with savvy management in his five years as CEO.
Of course, strong leadership also often goes hand in
hand with bold ambition: Polman took a big risk by
declaring his — to double the company’s size even
while reducing its environmental footprint and
increasing its positive social impact. He is pulling it off
and energizing employees in the process.
 JACK MA
ALIBABA

• Ma became a billionaire not just through brilliant

management but also by leading his company in a big,
brash way. From the day in 1999 when he founded
Alibaba in a Hangzhou apartment, he has exhorted
employees to “think big” and “work for their dreams!”
He did that himself and built Alibaba into the world’s
largest online business, with some 100 million shoppers a
day and higher revenues than Amazon and eBay
combined.
 ZHANG RUIMIN
HAIER

• His radical management innovations have

transformed Haier from a small, failing, state-
owned refrigerator maker into the world’s largest
appliance brand. He groups employees into small,
self-managing teams that choose their own
managers, compete for internal talent, and can earn
big bonuses — unusual in the West and unheard-of
in China.
 FRED SMITH
FEDEX

• Smith created a world-changing industry —

overnight air delivery — that no one knew they
needed until finding they couldn’t live without it.
His ability to continue leading FedEx to be bigger
and more successful for 40 years is nearly unique
and has sparked such transformative improvements
as online package tracking. He’s still pushing and is
a hero to the company’s 300,000 employees.
 HOWARD SCHULTZ
STARBUCKS

• A small Seattle coffee retailer has become 20,000

shops worldwide under Schultz’s leadership with
many more planned. Crucially, he understood that
he was creating an experience, not selling a
product. Far ahead of most CEOs, he saw the
value of offering medical insurance to all
employees, even part-timers, and pursuing
environmental and social projects that inspire
employees and attract customers.
 ELLEN KULLMAN
DUPONT

• The first woman to head the 212-year-old company

(DD), Kullman took over as a dismal 2009 began and
by year-end had publicly vowed to raise earnings
over three years at a 20% annual compound rate. She
did 24%, as she accelerated a major strategic change
— “and nobody likes change,” says a colleague —
that downplayed chemicals and positioned agriculture
and nutrition to power DuPont’s third century.
 TIM COOK
APPLE

• Following Steve Jobs has arguably been the toughest

corporate leadership assignment in decades, yet
Cook has carried it off with mostly quiet aplomb. In
2½ years he has kept the parade of winning new
products marching (the Retina display, new
operating systems, the iPhone 5), and he is bringing
in Burberry’s savior, Angela Ahrendts, to run Apple’
(AAPL)s retail stores. That’s thinking different.
 ANAND MAHINDRA
MAHINDRA AND MAHINDRA

• A third-generation corporate aristocrat, Mahindra has

aggressively expanded the big conglomerate through
acquisitions in autos, computer services, aeronautics,
and more, while maintaining the company’s standing
as one of India’s most sought-after employers. The
company remains well regarded in Indian society as
he has reinforced a policy of integrity in a notoriously
corrupt environment.
 SUSAN WOJCICKI
YOUTUBE

• Google’s (GOOG) employee No. 16 officially joined the

company in 1999 as its first marketing manager, just a year
after Larry Page and Sergey Brin set up their first office in
her Menlo Park, Calif., garage. Widely admired within the
Googleplex for her management style, Wojcicki was
instrumental in guiding the evolution of the company’s
hugely successful advertising and commerce platforms. Now,
many expect Wojcicki, who took the helm of Google’s
YouTube division in February, to rev up the troops there.
 PETER DIAMANDIS
X PRIZE FOUNDATION

• Apart from the 14 other companies he has founded,

Diamandis presides over X Prize Foundation, which
hosts $10 million competitions to solve global problems.
“He has an infectious optimism, which becomes a self-
fulfilling prophecy,” says futurist Ray Kurzweil. He
makes “each person understand that their role is critical
to the success of their organization and in turn that the
overall project is critical to transforming the world.”
 GAIL KELLY
WESTPAC

• Her six-year tenure as CEO has brought a 70%

return to WestPac (WBK) shareholders — a
remarkable feat given the challenges. Kelly
engineered a huge merger with a rival bank, and
then had to deal with fallout from the global
financial crisis. Australia’s most powerful woman
in business has gotten high marks all around.
 ELON MUSK
TESLA MOTORS

• Musk was born in South Africa and is a

businessman, inventor, and investor. Musk is most
widely known for his founding of PayPal and
SpaceX and his heavy involvement in Tesla
Motors. His vision and passion for pushing the
boundaries of technology and consumer integration
have led to increased exposure to solar power, high-
speed transportation, and artificial intelligence.
 ANGELA MERKEL
CHANCELLOR, GERMANY

• Merkel may be the most successful national leader

in the world today. She is, practically speaking, the
leader of the European Union, which as a whole is
the world’s largest economy, and Merkel has held
that position for almost nine years. She played the
lead role in managing Europe’s debt crisis, keeping
the EU intact while setting even Greece on the road
to recovery.
 BOB IGER
DISNEY

• Iger is the CEO of the Disney Corporation. He

has led the acquisitions of major companies
like Marvel, Pixar, and, most recently, Lucas
Films. His leadership has also led to the
expansion of Disney’s theme parks into
Shanghai and Hong Kong.
 SHERYL SANDBERG
FACEBOOK

• Sandberg has been the Chief Operating Officer of

Facebook since 2008. She founded a nonprofit,
Lean In, named after her best-selling book. She
has been an influential advocate for women in the
business world. She has made the successful
transition from government work at the Treasury
Department to the tech industry at Google and
Facebook.
 SATYA NADELLA
MICROSOFT

• In 2014, Satya Nadella took over as the new CEO at Microsoft.

He was to bring about one of the biggest transformational changes
the company had ever seen. For example, there was a major shift
in cloud networking services. The focus, it was decided, was to
move away from traditional software products and toward a more
fluid cloud system solution for both personal and enterprise
customers. Public perception was changed as Microsoft went
from an old school stagnant company to a forward-thinking one
with cloud solutions ready for business and today’s personal
lifestyles. Stocks increased from $38 in early 2014 to $136 today.
 PETER DRUCKER
ENTREPRENEURSHIP

• Drucker was a transformational leader, working as a management

consultant and professor primarily. He predicted the rise of
Japan’s economy as a global power, the age where people would
need to learn in an effort to keep their jobs or advance in their
career, and the value of marketing and innovation. Drucker coined
the term “knowledge worker.” He transformed the industry’s
understanding of what a worker would be in the future as well as
what entrepreneurship would entail. He saw this as a vehicle of
innovation. Entrepreneurship was not just about high technology;
it was also a vehicle for change in behavior, attitude, and values.
 NELSON MANDELA
FORMER PRESIDENT, SOUTH AFRICA

• Mandela would become known as one of the most famous

transformational leaders in the world. During his time as the
leader of South Africa, Mandela successfully used the
country’s love of sports in 1995’s Rugby World Cup as a
medium to promote reconciliatory efforts, which instilled a
sense of nationalistic pride in all of South Africa’s peoples.
His promotion of rights to all citizens through this event was
a major factor in elevating public awareness of equality.
 PETER DRUCKER
ENTREPRENEURSHIP

• Drucker was a transformational leader, working as a management

consultant and professor primarily. He predicted the rise of
Japan’s economy as a global power, the age where people would
need to learn in an effort to keep their jobs or advance in their
career, and the value of marketing and innovation. Drucker coined
the term “knowledge worker.” He transformed the industry’s
understanding of what a worker would be in the future as well as
what entrepreneurship would entail. He saw this as a vehicle of
innovation. Entrepreneurship was not just about high technology;
it was also a vehicle for change in behavior, attitude, and values.
REFERENCES

https://futureofworking.com/21-famous-transformational-leadership-examples/
https://fortune.com/2014/03/20/worlds-50-greatest-leaders/