Change Management in Apple Inc: Presented By, Praveen Kumar Lagudu 1226309109 LSCM

CHANGE MANAGEMENT IN APPLE
Inc
PRESENTED BY,
PRAVEEN KUMAR
LAGUDU
1226309109
LSCM
Company Vision & Structural Product Technological Packaging Advertising Slogan Segmentation
Overview Mission changes Changes Changes Changes Changes Changes Changes
 Apple Inc. (formerly Apple Computer, Inc.) is an American

multinational corporation, founded by Steve Jobs, Steve
Wozniak and Ronald Wayne .
 Apple has expanded from computers to consumer electronics
over the last 30 years, officially changing their name from
Apple Computer, Inc. to Apple, Inc. in January 2007.
 Apple is not primarily innovative but also consistent.
 Vision statement:
To be the global leader in the consumer electronics industry.
 Mission statement:
Apple ignited the personal computer revolution in the 1970s with the Apple II and
reinvented the personal computer in the 1980s with the Macintosh. Today, Apple
continues to lead the industry in innovation with its award-winning computers, OS X
operating system, and iLife and professional applications. Apple is also spearheading the
digital media revolution with its iPod portable music and video players and iTunes online
store, and has entered the mobile phone market this year with its revolutionary iPhone.
 The change in mission statement from

computers and digital media to mobile phones.
 The company is bringing innovations in almost
all areas which is not only increasing the
markets but competition as well.
 Apple is not primarily innovative but also
consistent.
 The different products of Apple Inc can be mainly divided as:

 Mac
 iPod
 iPhone
 iPad
 iTunes
 The success of Apple lied in its change in the products.
 Apple uniqueness is in providing the most innovative
product until the time with a very good design, best quality.
 Apple Computer is one of the pioneers of the

technology industry.
 Everyone view Apple as the technology’s innovative
leader.
 Even with their small (but recently growing) market
share, Apple is arguably the most influential player in
technology.
 Apple never slows down and is consistently adopting
new technologies to its products which is followed by
many other companies.
Some of the new technologies that made Apple Inc unique and innovative
 Graphical User Interface
 Introducing the mouse
 Touchpad’s go portable
 USB at the standard
 Bye-bye floppy
 A decade of FireWire
 Look mom, no wires!
 Mega-fast gigabit Ethernet
 CRT kicked to the curb
 There's always an inside joke here,

that people buy new Macs to smell
and admire the packaging. Apple
wraps it up like a present.
 Apple has demonstrated again and
again its leadership in packaging,
making it simple, stylish and
differential.
 The one of the i-pod is a good
example.
 Smaller boxes, fewer planes”

is the concept introduced by
the Apple for its new
packaging idea.
 The new Mac Book
packaging is 53 percent
smaller than that of the
original MacBook which also
reduced the packaging cost
and environmental friendly.
 In the past two decades, Apple Inc. has become

well known for its advertisements, which are
designed to reflect a plan of marketing their
products to creative individuals.
 Their most significant ad campaigns include the
"1984" Super Bowl commercial, the
1990s “Think Different” campaign, and the "iPod
people" of the 2000s.
 Apple has been running some very

witty, clever, and humorous
advertisements. "Hi, I'm a Mac. Hi,
I'm a PC."
 Apple brands all its Macs with
advertisement with the only concept
that they are better than PC.
 Apple marketing strategies are always
innovative and they come up with out
of box thinking.
 Apple communication is sober,
intriguing, simple, clear, minimalist and
clever. And it has a style of its own.
 There are various changes in the slogans of

Apple according to the products. But , still the
slogan “ Think Different “ is more popular and
is used and inherited in the organization.
 Apple knows that it won't be able to convert

consumers who have grown up with a
Windows based PC.
 It also knows that a large number of consumers
in the market are tied to Windows because it is
required for their profession. Because of these
reasons, it seems smart that Apple is targeting
the younger generations.

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CHANGE MANAGEMENT IN APPLE

 Apple Inc. (formerly Apple Computer, Inc.) is an American

To be the global leader in the consumer electronics industry.

continues to lead the industry in innovation with its award-winning computers, OS X

 The change in mission statement from

 The different products of Apple Inc can be mainly divided as:

 Apple Computer is one of the pioneers of the

 There's always an inside joke here,

 Smaller boxes, fewer planes”

 In the past two decades, Apple Inc. has become

 Apple has been running some very

 There are various changes in the slogans of

 Apple knows that it won't be able to convert

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