Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
Scribd Logo
Upload

Welcome to Scribd!

  • 156 views

    GUCCI

    Uploaded by

    pratibha sharma
    Gucci was founded in 1921 in Florence, Italy by Guccio Gucci. Gucci began by manufacturing high quality leather goods and luggage, and is now a global luxury brand known for its fashion and accessories. The double G logo represents the initials of founder Guccio Gucci. Currently, Gucci is owned by the French conglomerate Kering and has Alessandro Michele as its creative director. Gucci generates over $13 billion in annual revenue and has 532 directly-operated stores worldwide.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    GUCCI

    Uploaded by

    pratibha sharma
    156 views12 pages
    Gucci was founded in 1921 in Florence, Italy by Guccio Gucci. Gucci began by manufacturing high quality leather goods and luggage, and is now a global luxury brand known for its fashion and accessories. The double G logo represents the initials of founder Guccio Gucci. Currently, Gucci is owned by the French conglomerate Kering and has Alessandro Michele as its creative director. Gucci generates over $13 billion in annual revenue and has 532 directly-operated stores worldwide.

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Gucci was founded in 1921 in Florence, Italy by Guccio Gucci. Gucci began by manufacturing high quality leather goods and luggage, and is now a global luxury brand known for its fashion and accessories. The double G logo represents the initials of founder Guccio Gucci. Currently, Gucci is owned by the French conglomerate Kering and has Alessandro Michele as its creative director. Gucci generates over $13 billion in annual revenue and has 532 directly-operated stores worldwide.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    156 views12 pages

    GUCCI

    Uploaded by

    pratibha sharma
    Gucci was founded in 1921 in Florence, Italy by Guccio Gucci. Gucci began by manufacturing high quality leather goods and luggage, and is now a global luxury brand known for its fashion and accessories. The double G logo represents the initials of founder Guccio Gucci. Currently, Gucci is owned by the French conglomerate Kering and has Alessandro Michele as its creative director. Gucci generates over $13 billion in annual revenue and has 532 directly-operated stores worldwide.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 12

    GUCCI

    GUCCI BRAND
    ESTABLISH 1921
    HEADQUARTERS
    FLORENCE,ITALY
    FOUNDER GUCCIO GUCCI
    CEO MARCO
    BIZZARRI
    REVENUE $13.66
    BILLION
    INTRODUCTION
    Gucci was founded in Italy in 1921.
    Guccio Gucci was the main man behind the company. He
    established it in Florence when he was 40 years old.
    The famous double G logo stands for Guccio Gucci.
    Although Gucci began in Italy, a country known for its
    fashion, the style was inspired by those living in London
    and around England.
    When it first began, the company manufactured
    quality leather luggage items.
     Handbags and briefcases are still some of the most
    popular Gucci items.
    MEANING OF THE GUCCI LOGO
    The Gucci logo could perhaps be
    regarded as the most recognizable in
    terms of luxury branding.
     Aldo Gucci, son of the fashion
    house’s founder Guccion, joined Gucci
    in 1933 and designed the logo for his
    father.
     The use of the two G’s is in direct
    reference to the initials of Guccio
    Gucci himself – an artistic and
    memorable way to make the
    founder’s significance represented in
    a visually timeless manner.
    WHAT DOES GUCCI MEAN?
    Gucci has developed over the years as a symbol of
    abundance representing not only the luxury fashion
    house, but also as a form of slang.
     Its most common vernacular usage is to describe
    something that is “doing wel’”, and it can be seen in
    tracks by various established singers and rappers
    such as Cardi B and Kanye West, in addition to viral
    artists such as Lil Pump.
    Additionally, Gucci’s history with boldness and
    opulence has similarly meant that it has lent itself
    over as a consistent source of inspiration for many
    rappers and hip-hop artists – leading to the
    development of this slang.
    WHO IS GUCCI'S CREATIVE
    DIRECTOR?
    Alessandro Michele is the current
    creative designer for Gucci, having
    previously worked alongside Fendi
    before being recruited by Tom
    Ford in 2002.
     Michele had a number of
    executive roles before taking on
    creative direction for Gucci,
    working as the house’s Leather
    Goods Design Director, and
    Associate to Creative Director
    (Frida Giannini at the time).
    WHO OWNS GUCCI?
    Currently Gucci is owned
    by the French luxury group
    Kering.
     In addition to Gucci,
    Kering and its proprietor
    Francois Pinault also own
    Yves Saint Laurent,
    Balenciaga and Alexander
    McQueen.
    PARIS, FRANCE - SEPTEMBER 24: A model walks the runway at the Gucci show during

    Paris Fashion Week Spring/Summer 2019 on September 24, 2018 in Paris, France . 
    BRAND VALUE
    GUCCI STORES
     Guccihas 532 stores around the world ,all
    of which are directly controlled by Gucci.
    GUCCI PRODUCTS
    THANK U
     PRESENTED BY – PRATIBHA SHARMA
     REGISTRATION NO. 11900986
     ROLL NO.06
     PRESENTED TO –PARAM SABHARWAL

    You might also like