Iilm Academy of Higher Learning: Summer Internship Presentation ON NJ India Invest, Lucknow
Iilm Academy of Higher Learning: Summer Internship Presentation ON NJ India Invest, Lucknow
Iilm Academy of Higher Learning: Summer Internship Presentation ON NJ India Invest, Lucknow
Objective
• To find out the preferences of the investors for AMC
(Asset Management Company)
• To know the preferences for the portfolios
• To find factors affecting customer’s perception towards
mutual funds.
2
Company Profile
4
NJ Fundz
Mutual
fund
Insurance
Fixed
Deposit
PMS
Source:-www.njfundz.com
Mutual Fund
6
Mutual Fund
A Mutual Fund is a trust that pools the savings of a
number of investors who share a common financial
goal
Sectoral Fund
Equity Fund
Return
Index Fund
Balance Fund
Debt Fund
Liquid Fund
Risk
10
RESEARCH METHODOLOGY
• Research Design
• Descriptive Research
• Research Type
• Qualitative
• Quantitative
• Sample Technique
• Convenience Sampling
• Data universe
• Investors
• Data Collection
• I have collected data as follows:
• Primary data
• Survey sheet given by company
• Structured Questionnaire
• Secondary data
• Websites
• Newspaper
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• Fact sheets of AMC
Data Analysis
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Age
28% 26%
46%
Age
45%
55%
female male
Gender
INTERPRETATION: From the above table we can see that major target 14population
male population with majority of 54.7% and female with 45.3%.
Occupati on
business student
26% 23%
employed
50%
Occupation
INTERPRETATION: From the above table we can see that major target
population belongs 15
to people who are employed with mode of 124 and least with people
belong to business class with mode 65.
According to you is MF best option of investment?
strongly disagree 1 .4 .4 .4
115
57
44
30
Count
Have invested Total
yes
20-30 3 3
Age 30-40 23 23
40-50 26 26
Total 52 52
INTERPRETATION: From the above table we can see that major target
population who have invested in
mutual funds belongs to age group of 40-50 years and secondly is from age
group of 30-40 years with mode 23.
17
Gender * Have invested Crosstabulation
Count
Have invested Total
Yes
female 21 21
Gender
male 31 31
Total 52 52
INTERPRETATION: From the above table we can see that major target
population who have invested in mutual funds are males with total
number of 31 and female with total number of 21. 18
Occupation * Have invested Crosstabulation
Count
Have invested Total
yes
Student 3 3
Occupation employed 26 26
business 23 23
Total 52 52
INTERPRETATION: From the above table we can see that major target
population who have invested in
mutual funds are employed with total number of 26 and minimum are
students with total number of 3.
19
Annual Income * Have invested Crosstabulation
Count
Have invested Total
Yes
below 2.5lac 3 3
2.5-5.0 lac 2 2
Annual Income
5.0-7.5lac 21 21
7.5-10.0 lac 26 26
Total 52 52
Count
Have invested Total
Yes
Graduate 23 23
Education
post graduate 29 29
Total 52 52
21
Correlations
N 52 52
N 52 52
Correlations
INTERPRETATION: From the above table we can see that Pearson
correlation value is .8 which means that correlation is very strong as it is
near 1. Further as the value is positive which shows that as the value of
one variable moves in positive direction other also moves in same
direction.
H0: There is no linear relationship between both the variables.
H1: There is linear relationship between both the variables.
So as in this table we can see that p value which is 0.000 is less than 0.01 22
so data is significant further we will reject null hypothesis and accept
alternative hypothesis
Correlations
Are you satisfied by investing Mutual Funds offers lesser
in risk as compared to direct
trading and hence are a better
investment option
Correlations
INTERPRETATION: From the above table we can see that Pearson correlation
value is .818 which means that correlation is very strong as it is near 1. Further
as the value is positive which shows that as the value of one variable moves in
positive direction other also moves in same direction.
H0: There is no linear relationship between both the variables.
H1: There is linear relationship between both the variables.
So as in this table we can see that p value which is 0.000 is less than 0.0123so
data is significant further we will reject null hypothesis and accept alternative
hypothesis
Correlations
Are you satisfied by investing in The higher returns are a factor that
influence people the people to for
mutual funds .
Correlations
INTERPRETATION: From the above table we can see that Pearson correlation value
is .859 which means that correlation is very strong as it is near 1. Further as the
value is positive which shows that as the value of one variable moves in positive
direction other also moves in same direction.
H0: There is no linear relationship between both the variables.
H1: There is linear relationship between both the variables.
So as in this table we can see that p value which is 0.000 is less than 0.01 so data is
significant further we will reject null hypothesis and accept alternative hypothesis
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FINDINGS
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FINDING AND SUGGESTIONS
• Mostly people are not aware about mutual fund so They only see it as just another
investment option. So the advisors should try to change their mindsets
• Mutual Fund company needs to give the training of the individual financial advisors
about the fund/scheme and its objective, because they are the main source to
influence the investors
• Younger people aged 30 - 40 will be a key new customer group into the future, so
making greater efforts with younger customers who show some interest in investing
should pay off
• Major target population belongs to age group of 30 to 40 years of age as its mode is
114 and minimum was from age group of 20 – 30 years of age. Major target
population who have invested in mutual funds belongs to age group of 40-50 years
and secondly is from age group of 30-40 years with mode 23.
• Major target population who have invested in mutual funds are males with total
number of 31 and female with total number of 21.
• Major target population who have invested in mutual funds are employed with
26
27
Thank You
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