Local Brand

Team Manila
ALL ABOUT THE BRAND

Team Manila is a graphic design studio from the Philippines. It mainly
makes use of Filipino visual culture to represent the country in the design
community. They use graphic design to tell the story of being a Filipino, to
represent a culture that is often overlooked. Team Manila offers a variety of
design services ranging from branding, print, packaging, environmental
graphics, space, digital, and video production by Team Manila Videos, as a
response to the rise of digital content. They are considered the streetwear
brand in the Philippines with ten stores deep, with online orders coming
from all over the world.
2
Jowee Alviar and Mon Punzalan
They started Team Manila Design Studio in a garage in 2001. They moved to a
different location in Makati, Manila, in 2005. The studio became a three-part
operation: graphic design upstairs, a storefront downstairs, and silk-screening in
the backyard. In 2005, they started a clothing brand, using graphic design and t-
shirts as "mediums to inspire the Philippines' visual culture“.
Team Manila has been working with a

number of established clients such as
SM Supermalls, Globe, Nike, Condura,
among many others. TM has expanded
to a team of 50 that continuously builds
an impressive portfolio of award-
winning works in graphic design and
branding. 3
Team Manila Lifestyle has always been
giving emphasis to Filipino visual culture
through creating designs translated into a
merchandise collection which is
composed of shirts, caps, tote bags, to
name a few.
Team Manila designs are inspired

by Filipino nationalism as well as the
different trends in art direction and/or
design.
Team Manila aims to educate and cultivate public
appreciation through its work while making a lasting
mark on visual culture and reinforcing the current
lifestyle of graphic design here and abroad.
Team Manila aims to represent the country within

the design community. Seeing the value of design in
bringing improvement and order for a better
Philippines is what Team Manila believes in.
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STRENGTHS
 Futuristic design that is substantial
 Good quality of products
 Lots of variation
 Standard pricing
 Highly visible website
 Available online/worldwide
 On trend
 Found in many retail stores
6
WEAKNESSES
o Competitive market
o New designs may be hard to promote
especially on euro-centric countries
o Target customers
o Delivery time may be delayed on online
purchase
o Products availability
7
OPPORTUNITIES
 New designs/new products
 Online availability
 New partners/collaborations
 Franchises
 International market
 Portfolios
 Promotion on social platforms
8
THREATS
 Lots of local clothing brand

 Time consuming to release new designs
 Relevant concepts to be shown
 Brand impersonality
 Costumers expectations
9
COSTUMER
PERSONA
13 to 35 years old students and young
professionals that enjoy urban fashion lifestyle
design and the Manila culture.
Team Manila can ship to any part of the world,
mostly from countries where there are Filipinos –
USA, Canada, Singapore, Hong Kong, Middle
East.
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COSTUMER PERSONA
Jugs Jugueta Valentino Jaafar

The grand winner of Face of the
Philippines Cycle 5. He was booked on
Born: 21 January Filipino TV personality who is also the Panasonic Manila Fashion Festival
1979 (age 41 years) the vocalist of “Itcyworms.” Season 9, Val is ready to accept more
Height: 1.7 m projects and slowly enter the world of
Born: 3 September showbiz, as well.
Spouse: Likes: Music especially OPM 2000
Andie Aguirre (m.
Age: 20 years old Likes: Modelling
2015) He is a long time supporter of Team Height: 6’2”
Music group: Manila merchandise for its shows the Occupation: Model He embraces the culture of Philippines
Itchyworms Filipino culture. Team Manila adapts Agency: AP Models and a supporter of Team Manila. He loves
(Since 1996) bands on their designs specifically E- the city very much and wants to be an
TV shows: Heads and Itchyworms. inspiration to other people especially the
It's Showtime youth.
11
Thank You!
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Team Manila

ALL ABOUT THE BRAND

Team Manila has been working with a

Team Manila designs are inspired

Team Manila aims to represent the country within

 Lots of local clothing brand

Jugs Jugueta Valentino Jaafar

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