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    Buisness Awarness: GDG 2020-2022 Group No. 7

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    Harsha Ojha
    Reliance Jio scaled its operations rapidly by offering attractive services and pricing to customers. It acquired over 410 million subscribers by the end of 2019, becoming India's largest mobile network. Jio offered free services until late 2016, and tariff plans starting at just Rs. 19, one-tenth the pricing of competitors. This led the revenues and profits of top players like Airtel, Idea, and Vodafone to drop by 10-20% within six months of Jio's launch. Jio has continued expanding its offerings beyond mobile to products like JioFiber home broadband and a range of multimedia apps.

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    Buisness Awarness: GDG 2020-2022 Group No. 7

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    Harsha Ojha
    22 views14 pages
    Reliance Jio scaled its operations rapidly by offering attractive services and pricing to customers. It acquired over 410 million subscribers by the end of 2019, becoming India's largest mobile network. Jio offered free services until late 2016, and tariff plans starting at just Rs. 19, one-tenth the pricing of competitors. This led the revenues and profits of top players like Airtel, Idea, and Vodafone to drop by 10-20% within six months of Jio's launch. Jio has continued expanding its offerings beyond mobile to products like JioFiber home broadband and a range of multimedia apps.

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    Reliance Jio scaled its operations rapidly by offering attractive services and pricing to customers. It acquired over 410 million subscribers by the end of 2019, becoming India's largest mobile network. Jio offered free services until late 2016, and tariff plans starting at just Rs. 19, one-tenth the pricing of competitors. This led the revenues and profits of top players like Airtel, Idea, and Vodafone to drop by 10-20% within six months of Jio's launch. Jio has continued expanding its offerings beyond mobile to products like JioFiber home broadband and a range of multimedia apps.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    22 views14 pages

    Buisness Awarness: GDG 2020-2022 Group No. 7

    Uploaded by

    Harsha Ojha
    Reliance Jio scaled its operations rapidly by offering attractive services and pricing to customers. It acquired over 410 million subscribers by the end of 2019, becoming India's largest mobile network. Jio offered free services until late 2016, and tariff plans starting at just Rs. 19, one-tenth the pricing of competitors. This led the revenues and profits of top players like Airtel, Idea, and Vodafone to drop by 10-20% within six months of Jio's launch. Jio has continued expanding its offerings beyond mobile to products like JioFiber home broadband and a range of multimedia apps.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 14

    BUISNESS AWARNESS

    GDG 2020-2022
    GROUP NO. 7

    SCALING RELIANCE JIO AND IT’S PRODUCTS AND SERVICE


    INTRODUCTION
    • Reliance Jio Infocomm Limited, Jio, is an Indian telecommunications company and a subsidiary of Jio
    Platforms, headquartered in Mumbai, Maharashtra, India. It operates a national LTE network with coverage
    across all 22 telecom circles. It does not offer 2G or 3G service, and instead uses only voice over LTE to
    provide voice service on its 4G network.
    • Jio soft launched on 27 December 2015 with a beta for partners and employees, and became publicly available
    on 5 September 2016. As of 31 December 2019, it is the largest mobile network operator in India and the third
    largest mobile network operator in the world with over 41.08 crore (410.8 million) subscribers.
    • In September 2019, Jio launched a fiber to the home service, offering home broadband, television, and
    telephone services. Since April 2020, Reliance Industries has raised ₹152,056 crore by selling 32.97% equity
    stake in Jio Platforms.
    HOW JIO MAKE CUSTOMERS?
    RELIANCE JIO: 9 THINGS IT OFFERS TO
    CUSTOMERS
    • All Jio services free till December 31, 2016
    • Voice calls go absolutely free
    • ​No roaming charges
    • ​Tariff plans starts at Rs 19
    • Base tariff 1/10th of other telecom operators
    • ​4G smartphones starting at Rs 2,999 launched
    • Student discounts
    • Peak download speed of up to 135 MBPS
    • ​No blackout days
    • Analysts expected Reliance Jio to acquire 30 mn subscribers in

    the first year and 130 mn subscribers by 2019-20.

    • But Jio actually acquired 109 mn subscribers in the first 7

    months of it’s launch by 31st March 2017.

    • In April 2017, the company converted about 70% subscribers

    into paid subscribers.


    JIO’S ADVANTAGE

    •Jio was the only company with Pan India spectrum


    till mid-2016 footprint have 4G licences
    circles whereas Bharti Airtel, Idea and Vodafone, in all the 22
    which
    circles,have 4G licence
    respectively. in only 15, 12 and five
    • Between 2010 to 2016, built 2,50,000 kilometres
    route of fibre optic cables and 90,000 eco-friendly
    4G towers
    coverage work
    in all of to provide
    India’s 22 unmatchable
    telecom 4G
    circles.
    • Jio has successfully created the largest only 4G and
    LTE networks not only in India, but in the
    • While all the existing network providers are using world.
    a modified 2G/3G infrastructure to provide 4G in
    India,
    offers Jio has
    higher set up
    bandwidth a Greenfield
    and network
    faster speeds. that
    •The Jio network is also future-proof and capable of
    offering 5G and 6G connectivity as and when the
    technology materialises.
    How Reliance JIO
    impacted the other Top
    3 players in the first 6
    months of it’s launch?
    ARPU of the top 3 players has fallen by 20% since Jio’s launch.

    ARPU

    ALL FALL DOWN

    • JIO ended all it’s free

    services on March 31,2017

    •Jio’sARPU was Rs. 300 in

    May 2017

    ARPU: Annual Revenue Per


    User
    In the 6 months after Jio’s launch, the revenue of the Top 3
    players have fallen by 10% and the EBITDA fallen by 20 to
    26%.
    REVENUES AND MARGINS
    CRASH LANDING
    TOP 3 PLAYERS’ REVENUE GROWTH TOP 3 PLAYERS’ EBITDA
    GROWTH

    EBITDA, or earnings before interest, taxes, depreciation, and amortization


    PRODUCTS AND SERVICES

    • Mobile broadband
    • JioFiber
    • LYF smartphones
    • JioPhone
    • Jionet Wi-Fi
    JIO APPS

    • In May 2016, Jio launched a bundle of multimedia apps on Google Play as part of its
    upcoming 4G services. While the apps are available to download for everyone, a user will
    require a Jio SIM card to use them. Additionally, most of the apps are in
    the beta phase. Notable apps include:
    • JioPages - a web browser for Android devices 
    • JioChat - instant messaging app
    • JioCinema - online HD video library
    • JioCloud - cloud-based backup tool
    • JioHealth - health services app
    • JioNews - e-reader for news
    • JioMeet - video-conferencing platform
    • JioMoney - online payments/wallet app
    • JioSaavn - for online and offline music streaming in English and Indian languages
    • JioSecurity - security app
    • JioTV - TV Channels streaming service
    • JioVoice - VoLTE phone simulator
    • MyJio - manage Jio account and digital services associated with it
    JIO DIGITAL AND TELEVISION SERVICE

    • Jio TV
    • Jio TV is an app based service enabling Jio customers to view TV channels &
    programmes on their preferred digital devices.
    • Jio TV+
    • Jio TV+ is a service which provides customers access to
    various VoD and OTT services from all over world in one app.
    THANK YOU!

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