Mamaearth
Mamaearth
Mamaearth
Face Body
About the range
Overview of
Market Size
Industry
Target
Competitors
Market
Target Audience
● Mamaearth’s Products And Innovations Are Focused On The Millenial
Generation.
● What Is The Brand Purpose?
● How are you Amplifying the campaign ? Will it be Only on digital and social
media platforms ?
● Who is our target Consumer?
SWOT Analysis Of Mama Earth Jash Shah
5087
1. Strengths 2. Weaknesses
1.Product Innovation& The geographic
presence 1. Insufficient budget & Less
2.Reliable Suppliers expenditure
3.Wide Product Portfolio &
2 2.Lack of capital
Promotional Advertisement 3.Market Access
4.Customer Services 4.Delayed Decision-making & Poor
1
5.Pricing Range & High product quality
Threats
SWO Management Practices
4. Threats T
3 3. Opportunities
1.High Cost 1.Changing customer needs
2.Changing Regulatory Framework 2.Growth in the population
4 3.The Development of New
3.Shortage of skilled labour
4.Direct And Indirect Competition Technologies
Urvi Shah
Roll no : 5085
Mamaearth has assigned
Essence as their integrated
media agency
Brand endorsements
Shilpa Shetty - Investor and Rubina Dilaik &
brand ambassador Abhinav Shukla
Anita Hassanandani
Shehnaaz Gill &
Sidharth Shukla
Influencer Marketing
Results of influencer marketing
Campaign marketing
#TouchOfGoodness
● Involved distributing
sanitizers to the needy
Mother’s day anthem
● #mamaearthmummysong
Other media strategies
TV commercials SMS marketing Email marketing
App
Instagram ads Affiliate programs advertisements
FUTURE MEDIA PLANS
Krina Shah
5088
Future Media Plans
Meme Marketing
Taking up latest trends and
memes.
Future Media Plans
1) Mama earth has been chosen for hair care body care and skin care
2) Mama earth was founded in 2016 by duo Varun and Ghazal Alagh
3) Mama earth has been innovating the products so that the customer can
gets attracted
4) Mama earth has touched the peak of success with product iteration
and new products
5) Mama earth is branching out the to gain more customers