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  • Diffusion Model Presentation

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    Isaac Owusu
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    The document discusses the diffusion model, which describes how new ideas and technologies spread through populations over time. It presents the diffusion model, outlines its key features such as how it considers the relationship between adoption rates and farmer characteristics. It then discusses the relevance of the diffusion model in Ghana, where agriculture is important but small-scale and traditional. The model could help disseminate new technologies and practices to boost productivity and reduce losses across Ghana's agricultural supply chain. While the model has limitations, significant increases in agricultural productivity have resulted from the diffusion of knowledge and technologies.

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    The document discusses the diffusion model, which describes how new ideas and technologies spread through populations over time. It presents the diffusion model, outlines its key features such as how it considers the relationship between adoption rates and farmer characteristics. It then discusses the relevance of the diffusion model in Ghana, where agriculture is important but small-scale and traditional. The model could help disseminate new technologies and practices to boost productivity and reduce losses across Ghana's agricultural supply chain. While the model has limitations, significant increases in agricultural productivity have resulted from the diffusion of knowledge and technologies.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    235 views16 pages

    Diffusion Model Presentation

    Uploaded by

    Isaac Owusu
    The document discusses the diffusion model, which describes how new ideas and technologies spread through populations over time. It presents the diffusion model, outlines its key features such as how it considers the relationship between adoption rates and farmer characteristics. It then discusses the relevance of the diffusion model in Ghana, where agriculture is important but small-scale and traditional. The model could help disseminate new technologies and practices to boost productivity and reduce losses across Ghana's agricultural supply chain. While the model has limitations, significant increases in agricultural productivity have resulted from the diffusion of knowledge and technologies.

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    of 16

    THE DIFFUSION MODEL

    Presented by:

    Isaac Owusu

    Student

    (PhD Agribusiness Management)


    Presentation Outline:
    Introduction
    Definition of Model
    Features
    Relevance in Ghana
    Implementation
    Impact
    Conclusion
    References
     The diffusion model was introduced based on
    considerable differences in land and labour
    productivity among farmers and different
    regions (Hayami, 2013)
     It was in a state of general acceptance and use
    after World War II.

     Substantial progress through Agricultural


    research in:
     farm management,
     varietal development and
     livestock production.
     Diffusion is the process by which innovative ideas
    spread through communication channels over time
    among the members of a social system (Rogers &
    Rogers, 2017).
     It is about the dissemination of technical
    agricultural knowledge to ensure improved
    production and yield levels

     It considers the relationship between diffusion


    rates and the personality characteristics and
    educational status of farm operators
     Distance and geography play a major role in
    technology adoption

     Producers in locations farther away from a


    regional center are likely to adopt technologies
    later (Rogers, 1962 cited in Rogers & Rogers,
    2017).
     Like most African countries, Agriculture is the mainstay
    of Ghana’s economy with much contribution to poverty
    reduction than other sectors.

     However, Agriculture in Ghana is mainly smallholder,


    traditional and rain-fed (Saavedra et al., 2014)
     The sector grapples with huge production and yield gaps

     Huge postharvest losses, estimated at about 50% of


    production quantity (Saavedra et al., 2014).

     Hence, continuous dissemination of technical knowledge


    and deployment of innovative technology across Agricultural
    supply chains is very crucial
     Technology application –
     (biotechnology, improved animal husbandry, and
    improvements in machinery and chemicals).

     Knowledge Management -
     Diffusion across the Agricultural supply chains
    Diffusion Across the Agricultural Supply Chain
    (A Conceptual Framework)
    Component Parts
    Supplier

    Physical/Equipment
    Input Manufacturer
    Farmer Distributor/ Retailer Consumer
    Wholesaler
    Physical/Equipment
    Input Supplier

    Technical Institutions Chemical Input Transport service


    (DIFFUSION HUB –R&D, Supplier
    Innovation, New Packaging, Handling and Storage
    Technology); Education

    Source: Author’s Construct, 2018


     Dissemination of better cultivation practices mainly
    accounted for productivity growth in previous agrarian
    generations (Hayami, 2013).

     Provided major intellectual foundation in research and


    extension effort for farm management and production
    economics
     The adoption of a new technology may expand the
    amount of risk associated with farming.

     “Operators are uncertain about the properties and


    performance of a new technology, and these
    uncertainties interact with the random factors affecting
    agriculture” (Rogers & Rogers, 2017).
     Despite its limitations, a significant increase in the
    Agricultural sector’s productivity in modern times has
    resulted from diffusion of technical knowledge and
    technology application.

     Hence the model’s application is still very useful


    despite its set backs.
    Development, F., & Africa, S. (2015). Mp r a, (66085).

    Hayami, Y. (2013). Developmentt, (70), 1–13. Retrieved from


    http://mcb.asm.org/content/14/3/2100.full.pdf#page=1&view=FitH
    %5Cnpapers2://publication/uuid/98788C4E-143F-4AF1-B81B-97CA37BE277B

    Rogers, E. M., & Rogers, E. M. (2017). A Prospective and Retrospective Look at the
    Diffusion Model, 730(November). https://doi.org/10.1080/10810730490271449

    Saavedra, Y., Dijkxhoorn, Y., Elings, A., Glover-tay, J., Koomen, I., Maden, E. Van Der,
    Obeng, P. (2014). GhanaVeg Sector Reports Vegetables Business Opportunities in Ghana:
    2014. Food Science, 23.

    Van Fleet, D., Van Fleet, E., & Seperich, G. (2014). Agribusiness, Principles of
    Management.
    THANK YOU

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