PPBM Brand Element Assignment

PPBM Brand Element Assignment
- Shampoo
By Group 7:-
Ashwini Kumar (010)
Sruthi Vempa (049)
Gagandeep (016)
Karthik Narayan (072)
Nishok (082)
Kaustav (073)
Logo is associated with peace and the beginning of a new life, as well as messages
of love, ease, and freedom. The bird symbolizes purity of the soul, openness, and
hope.
Packaging
Slogan:
• The secret of beautiful hair.
• Give your hair just the right level of care.
• Nourished hair. Beautiful hair.
• Dove shampoo restores shine and protects hair from daily wear and tear.
Brand promotional strategy:

• Dove uses people of all body sizes, age and colour in its advertisements.
• It promotes its brands through videos and short films and its ad films are
some of the most widely downloaded.
• It uses social marketing concept to educate girls and women in a healthy
perception and self-esteem. Its awareness and education of consumers via
social media like Facebook (almost 27.5 million likes) and twitter (188,803
followers).
Created effective brand image through strong emotional touch and

continuously evolving campaigns.
By Ashwini Kumar
TRESemmé
SLOGAN:
• Professional. Affordable. Brand Name:
LOGO: Named after its founder
• Professional at your fingertips.
• Used by professionals. - Edna Emme and, is
• Let your color thrive. phonetic translation of
“well-loved” in French.
Characteristics:
1. Known as hair care expert brand.
Packaging:
2. Luxurious brand supported by a strong parent brand – HUL.
3. Strong presence of the brand across many countries.
4. Exclusive product for every hair type.
5. The brand has strong advertising and marketing through TVCs,
online ads etc.
6. Product portfolio includes Shampoos & Conditioners, Dry
Shampoos, Mousse, Gels, Hairsprays etc.
7. Association with global events like Mercedes-Benz, New York
Fashion Week etc.
By Gagandeep
Brand Resonance Model
Resonance
Loyal customers,
Sense of
community,
Active customer
involvement
Judgement Feelings
Most recognized Social approval,

brand, Top brand, Style statement,
Unique color, Warmth,
Variety innovative Confidence, Self-
respect
Performance Imagery
Silky, Shiny, Black, Clean, Long, Female capturing, Available,

Thick, Dandruff free hair, Youth, Cool, Girls unity, Sense of
Environment friendly, Health community
friendly, Social
Salience
Cosmetics, Haircare brand, Most recognized brand,

Confidence, Expert’s co-creation, Sense of
community, Happiness
By Nishok
BRAND NAME BRAND SLOGAN
The shampoo is specifically an anti-dandruff shampoo. Let Nothing get your way.

Its name is a reference to the fact that if dandruff is bad, Wear your hair with pride, Stay faithful.
dandruff flakes (bits of dead skin from the scalp) can fall off #ScalpSwag challenge.
one’s head and show up on one’s shoulders.
BRAND PACKAGING
Head and Shoulders constitutes of tactfully

BRAND CHARACTERITICS shaped white bottles with elements that
resemble the essence of freshness in the
Identity-brand specialized against dandruffs, protection, based on minds of the viewers.
technology, and sold at affordable prices.
Image-Young and mature men of every social class, powerful,

classy and who look for elegant hair.
Emotion and Feelings- Improve self confidence of consumer

making them powerful and confidence.
Resonance-High loyalty among men , complete trust and will buy

the product again and again.
By Kaustav
Pantene
No Hair so healthy it Bottles and
shines, Strong is
PANTENE Character beautiful
Sachets
Brand Names Logos and Symbols Characters Slogans and Packaging and
and URL Jingles Signage
Memorability
Meaningfulness
Likability
Transferability
Adaptability
Protectability
By Sruthi
L’Oreal
Brand Name:
SLOGAN: - 1909, Eugène Schueller, a
• Created in 1973 by model young chemist with an
LOGO:
Joanne Dusseau entrepreneurial spirit
• “Because I’m worth it” - DNA of L'Oréal: research
and innovation in the
service of Beauty.
Characteristics:
1. Physical Facet: Women Skincare dedicated to all women
Packaging:
2. Personality: Beautiful and attractive modern women with
perceived sex appeal
3. Relationship: Strong trust and reliability on the brand and its
products. They view L’Oreal as their beauty partners
4. Reflection: “I can benefit from the expertise and experience of the
worldwide leader of skincare at an affordable price.
5. Culture: Excellence, beauty, innovation, expertise
6. Self-image: “Thanks to L’Oreal, I’m beautiful, independent,
confident and beautiful. I am worth it and I want people to see it.”
By Karthik
Thank You

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Brand promotional strategy:

Created effective brand image through strong emotional touch and

Most recognized Social approval,

Silky, Shiny, Black, Clean, Long, Female capturing, Available,

Cosmetics, Haircare brand, Most recognized brand,

The shampoo is specifically an anti-dandruff shampoo. Let Nothing get your way.

Head and Shoulders constitutes of tactfully

Image-Young and mature men of every social class, powerful,

Emotion and Feelings- Improve self confidence of consumer

Resonance-High loyalty among men , complete trust and will buy

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