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    Project: Venture Capital & Private Equity

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    Dhairya Jain
    Oyo Rooms was founded in 2013 and has grown to become India's largest hotel network with over 8,500 hotels across 230 cities. It focuses on standardization, affordability, and technology. Oyo has expanded rapidly both within India and abroad. It operates by booking rooms in partner hotels and reselling them on its website/app at predetermined prices. Oyo has acquired several companies to expand its services and now offers accommodations beyond hotels. While it has achieved significant growth, Oyo faces challenges around inconsistent quality, tight margins, and retaining partner hotels.

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    Project: Venture Capital & Private Equity

    Uploaded by

    Dhairya Jain
    474 views16 pages
    Oyo Rooms was founded in 2013 and has grown to become India's largest hotel network with over 8,500 hotels across 230 cities. It focuses on standardization, affordability, and technology. Oyo has expanded rapidly both within India and abroad. It operates by booking rooms in partner hotels and reselling them on its website/app at predetermined prices. Oyo has acquired several companies to expand its services and now offers accommodations beyond hotels. While it has achieved significant growth, Oyo faces challenges around inconsistent quality, tight margins, and retaining partner hotels.

    Original Title

    OYO PRESENTATION.1

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    Oyo Rooms was founded in 2013 and has grown to become India's largest hotel network with over 8,500 hotels across 230 cities. It focuses on standardization, affordability, and technology. Oyo has expanded rapidly both within India and abroad. It operates by booking rooms in partner hotels and reselling them on its website/app at predetermined prices. Oyo has acquired several companies to expand its services and now offers accommodations beyond hotels. While it has achieved significant growth, Oyo faces challenges around inconsistent quality, tight margins, and retaining partner hotels.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    474 views16 pages

    Project: Venture Capital & Private Equity

    Uploaded by

    Dhairya Jain
    Oyo Rooms was founded in 2013 and has grown to become India's largest hotel network with over 8,500 hotels across 230 cities. It focuses on standardization, affordability, and technology. Oyo has expanded rapidly both within India and abroad. It operates by booking rooms in partner hotels and reselling them on its website/app at predetermined prices. Oyo has acquired several companies to expand its services and now offers accommodations beyond hotels. While it has achieved significant growth, Oyo faces challenges around inconsistent quality, tight margins, and retaining partner hotels.

    Copyright:

    © All Rights Reserved
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    Download as pptx, pdf, or txt
    of 16

    VENTURE CAPITAL & PRIVATE EQUITY

    PROJECT
    Presented By :-

    Abhinandan Kalia
    (28)
    Dhairy Jain (23)
    OYO ROOMS Ragya Gupta ()
    Chelna Gothi ()
    Naman Biyani()
    WHAT ARE OYO ROOMS ?
     OYO ROOMS was founded by RITESH
    AGARWAL in 2013.
     It is India’s largest hotel network spread across 230
    cities with over 8500+ hotels offering standardized
    and hassle free stay experience at an unmatched
    price.
     They focus on three main points :
    • Standardization
    • Affordability
    • Technology driven
    GROWTH OF OYO
     From a single hotel in May 2013 to over 8500+
    hotels at present, OYO aims to become the world’s
    most loved hotel brand.
    OYO’S PRESENCE
     OYO is headquartered in Gurgaon. It has spread all
    across India and even abroad over a short span of 5
    years.
     It has it’s Customer Care office in Marol, Andheri
    in Mumbai.
     It has tied up with 300+ hotels in Mumbai
     It appeals to all classes of people as it offers a wide
    variety of room categories to choose from.
    FUNCTIONING OF OYO ROOMS

     OYO ROOMS books a part of the hotel which are


    put to match the standardized quality.
     These rooms are offered to the customers at OYO
    ROOMS WEBSITE/APP from where the users
    book them at a predetermined price.
     Unlike makemytrip, Goibibo and other aggregators
    who take commission; OYO ROOMS re-sell and
    co-brand the model.
    FUNCTIONAL DEPARTMENTS OF OYO
    ROOMS
    OYO APPS
     OYO APP FOR EMPLOYEES: gives access to
    employees and interns to promote Oyo Rooms.
     OYO APP FOR OWNER: to view sales and
    bookings and check earnings and payments on the
    go.
     OYO APP FOR CUSTOMERS: to book hotels at
    affordable price with standardized quality.
    HOW DO THEY EARN ?
     They book hotel rooms on certain discount and re-sell it
    to the customers at predetermined price; profitable to
    both the customer and OYO ROOMS.

     They have certain cancellation policy stating 100%


    refund if the room is cancelled before 24 hours and if
    not so some charges are taken.
    Mergers & Acquisitions

    OYO has acquired 7 organizations.


     1. Danamica: Danamica offers the market's best and most user-friendly pricing
    tool to vacation rental agencies. Acquired on Sept 2, 2019 for $10M.
     2.Leisure Group: The Leisure Group is one of the largest players in the European
    online market for accommodation rentals, such as holiday homes, holiday parks and
    hotels. Acquired on May 1, 2019 for $415M.
     3.Qianyu Islands: Qianyu Islands is the flagship brand of Beijing Beike Youjia
    Technology Co., Ltd., which is positioned in the “Urban Shared Accommodation
    Space”. It is committed to providing users with different traditional hotels and B&Bs,
    younger, more free, more possibilities and higher value for money accommodation
    options. Acquired on Mar 26, 2019.
    Mergers & Acquisitions
     4. Innov8 Coworking:Innov8 Coworking is a Y- Combinator backed
    workspaces and community startup based in India. They provide premium workspaces
    (managed private offices and coworking spaces).Innov8 Coworking is the first of its
    kind Thought space in India. Acquired on Mar 15,2019 for $30M.
     5. Weddingz: Weddingz.in - India's largest Wedding Company. Acquired on Aug
    18,2018 for $45M.
     6. Ableplus Solution Pvt. Ltd:AblePlus specialise in developing Internet of
    Things (IoT) solutions to bring intelligence into every aspect of a business. Acquired on
    Jul 10,2018.
     7. Novascotia Boutique Homes: Novascotia Boutique Homes is a Chennai-
    based service apartment operator. Novascotia Boutique Homes was founded by G
    Madhu Manohar and Girja Madhu. Acquired on Mar 18,2018.
    GUEST TERMS AND CONDITIONS

     Primary guests must be 18+ to check in.


     Guests must carry their identification proof during
    check in like Aadhar Card, Voter ID, Passport or
    Driving License.
     Pets are not allowed in the hotel premises.
     Smoking is restricted.
     Certain other policies are booking specific and are
    informed to the customer while making the
    booking.
    SWOT ANALYSIS
    STRENGTHS AND WEAKNESSES
    STRENGTHS WEAKNESSES
     Standardization  Inconsistent Service
     Ever Growing Quality
    Network  Tight Margins
     Unique Business  Frequent Policy
    Model Changes
     Early Check-In
    SWOT ANALYSIS
    OPPORTUNITIES AND THREATS

    OPPORTUNITIES THREATS
     Growing Demand for  Local Competition
    Aggregators (Trivago, Goibibo)
    (Outsourcers)  Any type of crowd can
     Only Hotel Chain to use OYO, making it
    Primarily Focus on unsafe.
    Budget Accommodation  Old and reputative hotels
     First Mover Advantage reluctant to tie-up as they
    lose their individuality.
    EXPERIENCE WITH DIFFERENT TIE UPS WITH OYO
    ROOMS
    SUGGESTIONS AND CONCLUSIONS

     OYO has payment issues as stated by many hotels.


    They can improve their business if they rectify this.
     OYO changes its modules every few months and
    hotels are unaware of this. Hotels will be more
    willing to tie-up with OYO if they sign a written
    agreement about policies and their payments.
     During initial stages, OYO focuses and responds
    quickly to the new tie-ups and over time they give
    them lesser importance. They should be consistent
    in their services.
    THANK YOU

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