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Alliance Formation, Both Globally and Locally, in The Global Automobile Industry

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Activity 8-Chapter 9

Mini-Case Study

Alliance Formation, Both Globally and Locally, in the


Global Automobile Industry
Questions:
1. How can the resource-based view of the firm help us understand why firms develop
and use cooperative strategies such as strategic alliances and joint ventures?
2. What is the relationship between the core competencies a firm possesses, the core
competencies the firm feels it needs, and decisions to form cooperative strategies?
3. What does it mean to say the partners of an alliance have “complementary assets”?
What complementary assets do Renault and Nissan share?
4. What are the risks associated with the corporate-level strategic alliance between
Renault and Nissan? What have these firms done to mitigate these risks?
5. Is it possible that some of the firms mentioned in this Mini-Case might form a
network cooperative strategy? If so, what conditions might influence a decision by
these firms to form this particular type of strategy?

Sources: 2013, Markets and makers: Running harder, Economist, April 20, ss4-ss7; J.Boxell, 2013 Peugeot reaffirms push into BRICs, Financial Times,
www.ft.com, February 7.
Instructions:
1. Make your own ppt for your answer. Divide the task among the
members. Each slide corresponds one question. Please don’t forget to
include the name of the member for each answer.

2. Copy the questions but do not include this mini-case when you
submit your answer.

3. Be creative.

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