Alliance Formation, Both Globally and Locally, in The Global Automobile Industry
Alliance Formation, Both Globally and Locally, in The Global Automobile Industry
Alliance Formation, Both Globally and Locally, in The Global Automobile Industry
Mini-Case Study
Sources: 2013, Markets and makers: Running harder, Economist, April 20, ss4-ss7; J.Boxell, 2013 Peugeot reaffirms push into BRICs, Financial Times,
www.ft.com, February 7.
Instructions:
1. Make your own ppt for your answer. Divide the task among the
members. Each slide corresponds one question. Please don’t forget to
include the name of the member for each answer.
2. Copy the questions but do not include this mini-case when you
submit your answer.
3. Be creative.