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Decision Making: - An Essence To Problem Solving

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DECISION MAKING

- An essence to problem solving


WHAT IS DECISION MAKING?
“ the process of responding to a problem by searching
for and selecting a solution or course of action that
will create value for organisational stakeholders”.
MANAGERIAL DECISION MAKING
FOUR STEPS IN THE DECISION MAKING PROCESS

DECISION MAKING

STEP 3
STEP 4
STEP 1 STEP 2
EVALUATE
IMPLEMENT
IDENTIFY GENERATE & CHOOSE
& MONITOR
THE ALTERNATIVE AMONG
THE CHOSEN
PROBLEM SOLUTIONS ALTERNATIVE
SOLUTION
SOLUTIONS

PROBLEM SOLVING
STEPS IN AN EFFECTIVE DECISION MAKING PROCESS

SCAN THE ENVIRONMENT FOR CHANGING CIRCUMSTANCES


IDENTIFY THE PROBLEM CATEGORIZE THE SITUATION AS A PROBLEM (OR NONPROBLEM)
DIAGNOSE THE PROBLEM'S NATURE & CAUSES
RESTRICT CRITICISM OF ALTERNATIVES

GENERATE ALTERNATIVE FREEWHEEL TO STIMULATE THINKING


SOLUTIONS OFFER AS MANY IDEAS AS POSSIBLE
COMBINE & IMPROVE ON IDEAS
EVALUATE FEASIBILITY
EVALUATE QUALITY

EVALUATE & CHOOSE AN EVALUATE ACCEPTABILITY


ALTERNATIVE EVALUATE COSTS
EVALUATE REVERSIBILITY
EVALUATE ETHICS
PLAN THE IMPLEMENTATION OF THE SOLUTION
IMPLEMENT & MONITOR
BE SENSITIVE TO THE DECISION'S EFFECTS ON OTHERS
THE CHOSEN SOLUTION
DEVELOP FOLLOW UP MECHANISMS
Types of Programmed Decisions
 Policy
• A general guideline for making a decision about a
structured problem.
 Procedure
• A series of interrelated steps that a manager can use to
respond ( applying a policy) to a structured problem.
 Rule
• An explicit statement that limits what a manager or
employee can or cannot do.
DIFFERENCES IN DECISION MAKING
SITUATIONS
NONPROGRAMMED DECISIONS : Decisions for which
Predetermined Decision Rules are impractical because the situations
are novel and / or relatively unstructured

UNCERTAINTY A condition in which the decision maker must


choose a course of action without complete knowledge of the
consequences that will follow implementation
RISK The possibility that a chosen action could lead to losses rather
than the intended results

e.g. : Faced with rapid change & declining US $, Annette Roux, Head
Chantiers Beneteau in France opened plant in Carolina to
manufacture Sailboats
Programmed vs. Non-programmed
Decisions :
Characteristics Programmed Non-programmed
decisions decisions
Type of problem Structured Unstructured
Managerial level Lower level Upper level
Frequency Repetitive New,unusual
Information Readily available Ambiguous or
incomplete
Time frame for Short Relatively long
solution
Solution relies on Procedures, rules, Judgment and
and policies creativity
EXAMPLES OF MANAGERIAL DECISION MAKING
SITUATIONS

TYPE OF PROGRAMMED NON PROGRAMMED


ORGANISATION DECISION DECISION
Determine
Fast food Identify location for
supplies to be
restaurant new franchise
ordered
Decide if students
Choose new
University meet graduation
academic programs
requirements
Determine union
Automaker employee pay Select new car design
rates
Decision-making styles
 Dimensions of decision-making styles
• Ways of thinking
• Rational, orderly, and consistent.
• Intuitive, creative, and unique.

 Tolerance of ambiguity
• Low tolerance: require consistency and order.
• High tolerance: multiple thoughts simultaneously.
Decision-Making Styles (cont’d)
 Types of Decision Makers

• Directive
Use minimal information and consider few alternatives.
• Analytic
Make careful decisions in unique situations.
• Conceptual
Maintain a broad outlook and consider many
alternatives in making decisions.
• Behavioral
Avoid conflict by working well with others and being
receptive to suggestions.
Individual Models of Decision-Making
Cognitive style
Underlying personality dispositions toward the treatment of
information, selection of alternatives, and evaluation of
consequences.
Systematic decision makers
People who approach a problem by structuring it in terms of
some formal method.
Intuitive decision makers
People who approach a problem with multiple methods in an
unstructured manner, using trail and error to find a solution.
Organizational models of decision making
Models of decision making that take into account the
structural and political characteristics of an organization.
Organizational Models of Decision-Making

Bureaucratic models of decision making


where decisions are shaped by the organization’s standard
operating procedures(SOPs).

Political models of decision making


where decisions result from competition and bargaining
among the organization’s interest groups and key leaders.

“Garbage can” model


where states that organizations are not rational and that
decisions are solutions that become attached to problems
for accidental reasons.
GROUP DECISION MAKING
ADVANTAGES & DISADVANTAGES OF GROUP DECISION MAKING

  ADVANTAGES   DISADVANTAGES

MORE INFORMATION AND


IT IS USUALLY MORE TIME
1 KNOWLEDGE 1
CONSUMING
IS FOCUSED ON THE ISSUE

DISAGREEMENTS MAY DELAY


AN INCREASED NUMBER AND
2 2 DECISIONS AND CAUSE HARD
DIVERSITY OF ALTERNATIVES
FEELINGS

GREATER UNDERSTANDING THE DISCUSSION MAY BE


3 AND ACCEPTANCE OF THE 3 DOMINATED BY ONE OR A FEW
FINAL DECISION ARE LIKELY GROUP MEMBERS

MEMBERS DEVELOP GROUPTHINK MAY CAUSE


4 KNOWLEDGE AND SKILLS FOR 4 MEMBERS TO OVEREMPHASIZE
FUTURE USE ACHIEVING AGREEMENT
Common decision-Making
errors and Biases
Overconfidence
Immediate
Hindsight Gratification

Self-serving Anchoring
Decision-Making Effect
Errors & Biases
Sunk costs
Selective
Perception
Randomness
Confirmation
representation
framing
Availability
OVERCOMING BARRIERS TO EFFECTIVE
DECISION MAKING
ACCEPTING THE PROBLEM CHALLENGE
1.COMPLACENCY : A condition in which individuals either do not
see the signs of danger or opportunity or ignore them
e.g. : It occurs when an individual immediately accepts a job offer
that looks good, without assessing the situation thoroughly
2.DEFENSIVE AVOIDANCE : A condition in which individuals either
deny the importance of a danger or an opportunity or deny any
responsibility for taking action
e.g. : All three forms came into play when officials at Barings Bank in
London ignored warning signs that
–Singapore based 28 year old Nicholas Leeson was taking unwarranted
risks
–Led to loss > $1 billion & collapse of the Bank
3. PANIC: A reaction in which individuals become so upset that
they frantically seek a way to solve a problem.

4. DECIDING TO DECIDE: A response in which decision makers


accept the challenge of deciding what to do about a problem and
follow an effective decision making process
GUIDELINES FOR DECIDING TO DECIDE
APPRAISE CREDIBILITY OF INFORMATION
Is the source in a position to know the truth ?
Is there any evidence, and how good is it ?
ASCERTAIN IMPORTANCE OF THREAT OR OPPORTUNITY
How likely is a real danger or opportunity ?
If a threat, how severe might the losses be ?
DETERMINE THE NEED FOR URGENCY
Is the threat or opportunity likely to occur soon ?
If some action is urgent, can part be done now & rest later ?
Guideline for making decision more
effective
 Categorical interpretation- the problem should be defined
properly.
 Application of limiting factor- limiting factor should be
taken into account in order to analyze the external S & W.
 Adequate information- more quantity of reliable
information leads to effective decision making.
 Considering other views- various views at the same point
are taken into account for quality decision.
 Timeliness- decision should be ,made at proper time to
meet the competitive advantages.
Techniques for improving decision making
 Brainstorming – idea generation for decision making.
 Nominal group technique (NGT)- problem outlined,
presentation of solution in written form, discussion over
written solutions, and final decision.
 Delphi technique- decision made on the basis of
questionnaire filled by the respondents.
 Consensus mapping- decision made on the basis of the
report presented by the representative of each group after
Divya Suryavanshi
Roll no : 8396

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