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    Domino's Pizza: The Global Leader in Pizza Delivery

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    Iva Yarmova
    Domino's Pizza began as a small Michigan pizzeria founded by brothers James and Tom Monaghan in the 1960s. Since then, Domino's has grown to become the global leader in pizza delivery through strategic investments in technology, a franchise business model, and innovative marketing. Key to Domino's success has been its alignment of business strategy with operations, including a focus on digital ordering, delivery logistics, and menu simplicity.

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    Domino's Pizza: The Global Leader in Pizza Delivery

    Uploaded by

    Iva Yarmova
    263 views11 pages
    Domino's Pizza began as a small Michigan pizzeria founded by brothers James and Tom Monaghan in the 1960s. Since then, Domino's has grown to become the global leader in pizza delivery through strategic investments in technology, a franchise business model, and innovative marketing. Key to Domino's success has been its alignment of business strategy with operations, including a focus on digital ordering, delivery logistics, and menu simplicity.

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    Domino’s Pizza

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    Domino's Pizza began as a small Michigan pizzeria founded by brothers James and Tom Monaghan in the 1960s. Since then, Domino's has grown to become the global leader in pizza delivery through strategic investments in technology, a franchise business model, and innovative marketing. Key to Domino's success has been its alignment of business strategy with operations, including a focus on digital ordering, delivery logistics, and menu simplicity.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    263 views11 pages

    Domino's Pizza: The Global Leader in Pizza Delivery

    Uploaded by

    Iva Yarmova
    Domino's Pizza began as a small Michigan pizzeria founded by brothers James and Tom Monaghan in the 1960s. Since then, Domino's has grown to become the global leader in pizza delivery through strategic investments in technology, a franchise business model, and innovative marketing. Key to Domino's success has been its alignment of business strategy with operations, including a focus on digital ordering, delivery logistics, and menu simplicity.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 11
    At a glance
    Powered by AI
    Domino's started as a small pizzeria and grew to become a global leader in pizza delivery through strategic investments in technology, marketing, and franchising.

    Domino's started as a small pizzeria called Dominick's owned by two brothers. It later became Domino's Pizza and focused on delivery. It expanded across the US and globally through franchising.

    In 2009, Domino's completely changed its pizza recipe amid criticism. It also invested heavily in technology like mobile ordering and pizza tracking. This led to a successful turnaround.

    Domino’s Pizza

    The global leader in pizza delivery

    By : Iva Yarmova 18114178


    Content:
     1. History of the company
     2. Strategy for success
     3. Business model and strategic
    investments
     4. The benefits of franchising
     5. Organizational structure
     6. Domino’s marketing automation
    strategy
     7. Conclusion
    Company background
    The story of Domino’s Pizza all started with two brothers
    named James and Tom Monaghan who brought a small
    Michigan Pizzeria named Dominick’s. The pizzeria was
    initially run by the both of them until James decided to
    sell his share to his brother. Tom later purchased 2 more
    diners. The restaurant became “Domino’s” in 1965.
    Strategy for sucess
    For the majority of their existence, Domino’s offered only two sizes
    of pizza, 11 toppings, and one soft drink: cola. They also only
    offered pizza on a delivery or carry-out basis. They believed the
    simplicity of their menu resulted in higher-quality products and
    more efficient business. The original Domino’s building was too
    small for sit-down dining. Instead, Tom Monaghan hired local laid-
    off factory workers to deliver pizzas around town.
    Business model and
    strategic investments
    One of the main reasons they did so well over the past decade has been
    the alignment of their business and their business model. In 2009,
    Domino’s made a number of decisions to align their strategy to their
    business model.
    Amid a slew of criticisms including claims that their crust tasted like
    cardboard, Domino’s completely did away with their old pizza recipe.
    After a long period of decline, 2009 and beyond saw the chain
    experience a successful pizza renaissance with a brand new taste.
    Investing in technology
    They were the first to both offer mobile ordering and to build a Pizza
    Tracker on their website, a concept that delivery startups have since
    copied. This not only helped them with ordering and logistics, but
    also helped them build a strong digital brand in which they interact
    directly with consumers.
    Franchise business model
    Unlike an old-fashioned franchise model, Domino’s controls
    the supply chain on top of its franchising operations, which
    encourages a more cohesive economic tie between the
    franchisor and its franchisees. Domino’s Pizza brings the
    restaurant franchise model to the next level one store offering
    two businesses (delivery and carryout) with low initial capital
    expenditures, smaller space requirements and same-store-sales
    growth potential.
    Domino’s organizational
    structure
    Domino’s much like the other companies of
    similar structure is hierarchically based. There are
    several types of jobs available in the company,
    from the top rank hierarchy to a number of
    smaller jobs in the outlets and stores. Currently
    the operating CEO is Richard Allison. He began
    as Domino's chief executive officer in July 2018,
    previously serving as president of Domino's
    International since 2014.
    Domino’s marketing
    strategy
    The company upheaved its entire philosophy and underwent a rapid
    digital transformation, hiring tech staff like developers and digital
    marketers to drive food delivery into the tech space. Domino's was a fast-
    food retailer no more, and instead became "an e-commerce company that
    happens to sell pizza.“ Although Domino's are better known for some of
    their crazier stunts in the marketing industry (like drone-delivering pizzas
    or the autonomous pizza bot ), they are also consistently driving
    promotions and growth via SMS, email and digital advertising channels.
    Domino’s success story
    Domino’s is now enjoying the fruits of their labor because of the
    company’s farsightedness to adjust for delivery, set up stores in low-price
    and route-enhanced sales sites, and make a digital brand and app that
    really works. Know-how marketing, innovative tech and creative ordering
    methods made Domino's outperform its pizza peers.
    Thank you for the
    attention!

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