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    Life in The Fast Food Chains Race To Be Number One: Case Study

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    Aayushi Moonka
    This case study examines the fast food market leaders McDonald's, Burger King, Wendy's, and Taco Bell. McDonald's is the largest with over 35,000 stores globally and $20.46 billion in revenues in 2005. Burger King has the second most stores at 30,000 and $3.78 billion in revenues. The document analyzes each company's market share, revenues, marketing strategies and international expansion. It also discusses factors considered important to American customers when choosing fast food and provides a SWOT analysis of McDonald's position in the market.

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    Life in The Fast Food Chains Race To Be Number One: Case Study

    Uploaded by

    Aayushi Moonka
    293 views14 pages
    This case study examines the fast food market leaders McDonald's, Burger King, Wendy's, and Taco Bell. McDonald's is the largest with over 35,000 stores globally and $20.46 billion in revenues in 2005. Burger King has the second most stores at 30,000 and $3.78 billion in revenues. The document analyzes each company's market share, revenues, marketing strategies and international expansion. It also discusses factors considered important to American customers when choosing fast food and provides a SWOT analysis of McDonald's position in the market.

    Original Title

    19990098 Case Life in Fast Lane Fast Food Chains Race to Be No One Mcdonalds vs Burger King

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    This case study examines the fast food market leaders McDonald's, Burger King, Wendy's, and Taco Bell. McDonald's is the largest with over 35,000 stores globally and $20.46 billion in revenues in 2005. Burger King has the second most stores at 30,000 and $3.78 billion in revenues. The document analyzes each company's market share, revenues, marketing strategies and international expansion. It also discusses factors considered important to American customers when choosing fast food and provides a SWOT analysis of McDonald's position in the market.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    293 views14 pages

    Life in The Fast Food Chains Race To Be Number One: Case Study

    Uploaded by

    Aayushi Moonka
    This case study examines the fast food market leaders McDonald's, Burger King, Wendy's, and Taco Bell. McDonald's is the largest with over 35,000 stores globally and $20.46 billion in revenues in 2005. Burger King has the second most stores at 30,000 and $3.78 billion in revenues. The document analyzes each company's market share, revenues, marketing strategies and international expansion. It also discusses factors considered important to American customers when choosing fast food and provides a SWOT analysis of McDonald's position in the market.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 14

    Case Study

    Life in the Fast Food Chains Race


    to Be Number One

    Presented By:
    Varun Puri
    Roll no. A-07
    Market leaders in Fast Food Chains

    1.Mc Donald’s
    2.Burger King
    3. Wendy’s
    4. Taco Bell
    No. Of Stores Operated
    35,000

    30,000

    25,000

    20,000

    15,000 30,000

    10,000

    5,000 11,200
    6,335 6,500
    0
    Mc Donalds Burger King Wendy's Taco's Bell
    Stores
    Revenues in 2005
    Revenues in 2005 in $ Billion
    25

    20 20.46

    15

    10

    5
    3.78
    1.94 1.7
    0
    Mc Donalds Burger King Wendy's Taco's Bell
    Previously
    • Mc Donald’s started $500 billion “I AM LOVIN
    IT” campaign.

    • Burger King introduced many new dishes in its


    menu & armed with an $80 billion budget for
    marketing & research.
    Maritz Marketing Research
    ( Considerations of Americans for Selecting Fast Food chain)

    • Convenience of Location
    • Quality of Food
    • Menu Selection
    • Services

    • Surprisingly Low Price was not a big


    consideration
    International Markets
    • Mc Donald’s realized $ 6.74 billion in revenues
    from Europe & Asia.

    • Burger King emphasized on Japan, Eastern


    European market & also entered in China .

    • Wendy’s also started operating in other countries


    & now they are operating in 50 countries.
    Hypothesis derived from the Case

    Will Mc Donald’s be able to


    sustain its position or not.
    SWOT Analysis of Mc Donald’s
    - Strengths

    • Brand Equity…world-wide
    • 42% of US fast-food hamburger business
    • Consistency of food
    • Successful items: Fries, Happy Meal, Big Mac,
    Egg Mc Muffin.
    • Overseas market.
    • Balance sheet position.
    SWOT Analysis - Weaknesses

    • Declining market share


    • Weak product development
    • Disgruntled franchisees
    • Quality and taste of products
    • Slowed revenue and income growth
    SWOT Analysis - Opportunities

    • International expansion
    • Only serving 1% of the world’s
    population
    • Growing dining-out market
    SWOT Analysis - Threats

    • Mature/overstored industry
    • Strength of competition
    • More health-conscious consumers
    • Changing demographics
    Whose food do Americans really like best?
    45% 42%
    40%
    35% 32% 32%
    30%
    25%
    21% 21%
    20% 17%
    15%
    10%
    5%
    0%
    Mc Donalds Burger King Wendy's

    Best Tastng Foot Best Tasting Burgers


    Suggestions for Wendy’s & Burger King
    • Emphasize on going overseas.
    • Effective Marketing research.
    • Consider demand of health conscious people.
    • Continuous Product Development .
    • Research for knowing customer needs.

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