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Assignment On Product Life Cycle

The document discusses the product life cycle of Colgate toothpaste. It describes the four stages of the product life cycle as introduction, growth, maturity, and decline. For Colgate toothpaste, the introduction stage was in 1896 when Colgate's Ribbon Dental Cream was first introduced. The growth stage occurred in 1997 when Colgate Total toothpaste was launched and quickly became the market leader. The maturity stage involves a slowing growth rate, then stable sales, followed by a decline. Currently, Colgate toothpowders are in the decline stage as consumers have shifted to dental creams and mouthwashes.

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Rahul Tambi
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1K views

Assignment On Product Life Cycle

The document discusses the product life cycle of Colgate toothpaste. It describes the four stages of the product life cycle as introduction, growth, maturity, and decline. For Colgate toothpaste, the introduction stage was in 1896 when Colgate's Ribbon Dental Cream was first introduced. The growth stage occurred in 1997 when Colgate Total toothpaste was launched and quickly became the market leader. The maturity stage involves a slowing growth rate, then stable sales, followed by a decline. Currently, Colgate toothpowders are in the decline stage as consumers have shifted to dental creams and mouthwashes.

Uploaded by

Rahul Tambi
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Assignment on product life

cycle ..
Content
What is product ?
What is product life cycle ?
Stages of product life cycle .
 Product :COLGATE
History
Products of colgate
Introduction stage
Growth stage
Maturity stage
Decline stage
Graph on COLGATE product life cycle
Thank you
What is product ?
A product can be anything that can be
offered to the market to satisfy a want or a
need .
A bundle of physical ,chemical or intangible
attributes offering for use / consumption by
the final customer that have the potential that
satisfy present and potential customers wants
.
What is product life cycle ?
The term product life cycle refers to the
length of time a product is introduced to
consumers into the market until it’s
removed from the shelves .
Stages of product life cycle .
There are four stages of product life cycle :
INTRODUCTION
GROWTH
MATURITY
DECLINE
PRODUCT :
Colgate
History
In 1808, WILLIAMS COLGATE introduced
starch ,soap and candles factory on Dutch
Street in New York city under the name of
“WILLIAMS COLGATE & COMPANY”.
In 1857, Williams Colgate died and the
company was reorganised as “COLGATE &
COMPANY” under his son Samuel Colgate.
In 1873, firm introduced its first toothpaste, an
aromatic toothpaste sold in jars .
His company sold the first toothpaste in tube,
“Colgate Ribbon Dental Cream” in 1896.
In 1928, Palmolive-Peet bought the Colgate
Company to create the COLGATE-
PALMOLIVE-PEET COMPANY .
In 1953, “Peet” was dropped from the title,
leaving only “COLGATE-PALMOLIVE
COMPANY”, the current name .
Today COLGATE has numerous susidiary
organisations spanning 200 countries, but it
is publicly listed in only two, the United
Nation and India .
Products
COLGATE
PRODUCT LIFE
CYCLE ..
Introduction
 Colgate has introduced first product as
COLGATE’S RIBBON DENTAL CREAM
in the year 1896 .
 Years later this dental cream was
disappeared by replacing other formulas in
introduction of new creams in Colgate .
Growth
 In 1997, Colgate Total toothpaste is
introduced in the U.S. and quickly becomes
the market leader .
 Only Colgate Total ,with its 12 hour
protection, fights a complete range of oral
health problems and quickly becomes the
market leader .
Maturity
 The maturity stage is divided into three
stages :
a) In the beginning sales increases but at
declining rate .
b) In second stage sales rate remain stable .
c) In third stage sales begin to decline .
Decline
 Today Colgate’s Toothpowder is not much
popular .
 People have stopped using toothpowders
and shifted themselves by dental creams
and mouthwash .
GRAPH

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