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Colgate

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laxmisunita
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17 views

Colgate

Uploaded by

laxmisunita
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 8

PRODUCT LIFE

CYCLE
HISTORY
 In 1806, William Colgate introduced starch, soap
and candle factory on Dutch Street in New York
City under the name of "William Colgate &
Company".

 In 1857, William Colgate died and the company


was reorganized as "Colgate & Company" under
the management of Samuel Colgate, his son.

 In 1873, the firm introduced its first toothpaste,


an aromatic toothpaste sold in jars.

 His company sold the first toothpaste in a


tube,
Colgate Ribbon Dental Cream, in 1896.
 In 1928, Palmolive-Peet bought the Colgate
Company to create the Colgate-Palmolive-Peet
Company.

 In 1953 "Peet" was dropped from the title, leaving


only "Colgate-Palmolive Company", the current
name.

 Today Colgate has numerous subsidiary


organizations spanning 200 countries, but it is
publicly listed in only two, the United States and
India.
PRODUCTS
PRODUCT LIFE CYCLE
Maturity Decline
Sales Introduction Growth

Time
INTRODUCTION:

COLGATE HAS INTRODUCED FIRST PRODUCT AS COLGATE’S


RIBBON DENTAL CREAM IN THE YEAR 1896. YEARS LATER THIS
DENTAL CREAM WAS DISAPPEARED BY REPLACING OTHER
FORMULAS IN INTRODUCTION OF NEW CREAMS IN COLGATE.

GROWTH:
In 1997 Colgate Total toothpaste is introduced in
the U.S. and quickly becomes the market leader.
Only Colgate Total, with its 12-hour protection,
fights a complete range of oral health problems
and quickly becomes the market leader.
MATURITY:
The maturity stage is divided into three stages :
a) In the beginning sales increases but at declining
rate.
b) In second stage sales rate remain stable.
c) In third stage sales begin to decline

DECLINE:
Today Colgate’s Toothpowder is not much popular.
People have stopped using toothpowders and
shifted themselves by dental creams and
mouthwash.
THANK YOU

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