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Colgate

William Colgate founded Colgate & Company in 1806 as a starch, soap and candle factory in New York. In 1857, after William Colgate's death, his son Samuel took over management and reorganized the company. Colgate introduced its first toothpaste in 1873, an aromatic toothpaste sold in jars. Today Colgate produces oral care products, professional oral care, and home care under brands like Colgate and offers various toothpastes with slogans emphasizing protection from cavities and fresh breath.

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Ria Shay
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90 views

Colgate

William Colgate founded Colgate & Company in 1806 as a starch, soap and candle factory in New York. In 1857, after William Colgate's death, his son Samuel took over management and reorganized the company. Colgate introduced its first toothpaste in 1873, an aromatic toothpaste sold in jars. Today Colgate produces oral care products, professional oral care, and home care under brands like Colgate and offers various toothpastes with slogans emphasizing protection from cavities and fresh breath.

Uploaded by

Ria Shay
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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COLGATE

HISTORY

In 1806, William Colgate introduced starch, soap and candle factory on Dutch Street in New York City under the name of "William Colgate & Company". In 1857, William Colgate died and the company was reorganized as "Colgate & Company" under the management of Samuel Colgate, his son. In 1873, the firm introduced its first toothpaste, an aromatic toothpaste sold in jars

PRODUCTS
COLGATE

ORAL CARE

PROFESSIONAL ORALCARE

HOME CARE

ADVERTISMENT
In 1940,the Colgate Company

used Slogan was "It cleans your breath while it cleans your teeth " . The 1960s onwards, the slogan was "The Colgate ring of confidence" & good teeth , good health & good spirit In the late 1950's and early 1960's, Colgate stressed the fact their "Dental Cream" contained Gardol, a formula that helped protect teeth from cavities and tooth decay .

"Gardol" was actually their trademark for the ingredient Sodium

lauroyl sarcosinate . Now they used various Slogan for different different products like For MAX FRESH is A Whole new Dimension of Freshness & For WHITE TOOTHPASTE is All Around Decay Protection.

THANK YOU

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