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    Colgate

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    Rithik Tiwari
    Colgate-Palmolive Company is an American multinational consumer products company that specializes in household, healthcare, personal care, and veterinary products. It was founded in 1806 as William Colgate & Company by English immigrant William Colgate to produce starch, soap, and candles in New York City. In the late 19th century, the company introduced Colgate toothpaste, the first sold in a tube, and acquired Palmolive, a popular soap made from palm and olive oils. Colgate-Palmolive has long competed with Procter & Gamble, gradually expanding its product lines and global reach through mergers and acquisitions to become a leading consumer goods corporation.

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    Colgate

    Uploaded by

    Rithik Tiwari
    58 views2 pages
    Colgate-Palmolive Company is an American multinational consumer products company that specializes in household, healthcare, personal care, and veterinary products. It was founded in 1806 as William Colgate & Company by English immigrant William Colgate to produce starch, soap, and candles in New York City. In the late 19th century, the company introduced Colgate toothpaste, the first sold in a tube, and acquired Palmolive, a popular soap made from palm and olive oils. Colgate-Palmolive has long competed with Procter & Gamble, gradually expanding its product lines and global reach through mergers and acquisitions to become a leading consumer goods corporation.

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    Colgate-Palmolive Company is an American multinational consumer products company that specializes in household, healthcare, personal care, and veterinary products. It was founded in 1806 as William Colgate & Company by English immigrant William Colgate to produce starch, soap, and candles in New York City. In the late 19th century, the company introduced Colgate toothpaste, the first sold in a tube, and acquired Palmolive, a popular soap made from palm and olive oils. Colgate-Palmolive has long competed with Procter & Gamble, gradually expanding its product lines and global reach through mergers and acquisitions to become a leading consumer goods corporation.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    58 views2 pages

    Colgate

    Uploaded by

    Rithik Tiwari
    Colgate-Palmolive Company is an American multinational consumer products company that specializes in household, healthcare, personal care, and veterinary products. It was founded in 1806 as William Colgate & Company by English immigrant William Colgate to produce starch, soap, and candles in New York City. In the late 19th century, the company introduced Colgate toothpaste, the first sold in a tube, and acquired Palmolive, a popular soap made from palm and olive oils. Colgate-Palmolive has long competed with Procter & Gamble, gradually expanding its product lines and global reach through mergers and acquisitions to become a leading consumer goods corporation.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Colgate-Palmolive Company 

    is an American multinational consumer products company


    headquartered on Park Avenue in Midtown Manhattan, New York City. It specializes in the
    production, distribution and provision of household, health care, personal care
    and veterinary products.

    William Colgate, an English immigrant to America and devout Baptist established a starch, soap,


    and candle factory on Dutch Street in New York City under the name William Colgate &
    Company in 1806.
    In 1833, he suffered a severe heart attack, stopping his business's sales; after
    a convalescence he continued with his business. In the 1840s, the company began selling
    individual cakes of soap in uniform weights. In 1857, Colgate died and the company was
    reorganized as Colgate & Company under the management of his devout Baptist son Samuel
    Colgate, who did not want to continue the business but thought it would be the right thing to do.
    In 1872, he introduced Cashmere Bouquet, a perfumed soap.
    In 1873, the company introduced its first Colgate Toothpaste, an aromatic toothpaste sold in jars.
    [3]
     In 1896, the company sold the first toothpaste in a tube, named Colgate Ribbon Dental Cream
    (invented by dentist Washington Sheffield). Also in 1896, Colgate hired Martin Ittner and under
    his direction founded one of the first applied research labs.[4] By 1908, they initiated mass sales of
    toothpaste in tubes. Another of William Colgate's sons, James Boorman Colgate, was a primary
    trustee of Colgate University (formerly Madison University).

    1915 magazine ad

    In Milwaukee, Wisconsin, the B. J. Johnson Company was making a soap from palm oil and olive
    oil, the formula of which was developed by Burdett J. Johnson in 1898. The soap was popular
    enough to rename their company after it in 1917 — Palmolive.[5] Around the start of the 20th
    century, Palmolive was the world's best-selling soap.
    Colgate-Palmolive has long been in competition with Procter & Gamble (P&G), the world's
    largest soap and detergent maker. P&G introduced its Tide laundry detergent shortly after World
    War II, and thousands of consumers turned from Colgate's soaps to the new product. Colgate
    lost its number one place in the toothpaste market when P&G added fluoride to its toothpaste
    (Colgate has since re-claimed the #1 sales position).[6] In the beginning of TV, Colgate-Palmolive
    wished to compete with P&G as a sponsor of soap operas and sponsored many soaps in full or
    in part including The Doctors.
    George Henry Lesch, president, CEO, and chairman of the board of Colgate-Palmolive in the
    1960s and 1970s, transformed the firm into a modern company with major restructuring.

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