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    Colgate Palmolive

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    Priya Thakral
    Colgate-Palmolive is a U.S. company that was founded in 1806 and produces oral care, personal care, and home care products. It has grown through acquisitions, such as purchasing Palmolive in 1928. Colgate-Palmolive markets brands globally in areas like oral care, personal care, home care, and pet nutrition. It has had competitive battles with companies like Procter & Gamble but has found global success through patented technology and customized programs for customers.

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    Colgate Palmolive

    Uploaded by

    Priya Thakral
    228 views10 pages
    Colgate-Palmolive is a U.S. company that was founded in 1806 and produces oral care, personal care, and home care products. It has grown through acquisitions, such as purchasing Palmolive in 1928. Colgate-Palmolive markets brands globally in areas like oral care, personal care, home care, and pet nutrition. It has had competitive battles with companies like Procter & Gamble but has found global success through patented technology and customized programs for customers.

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    Colgate-Palmolive

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    Colgate-Palmolive is a U.S. company that was founded in 1806 and produces oral care, personal care, and home care products. It has grown through acquisitions, such as purchasing Palmolive in 1928. Colgate-Palmolive markets brands globally in areas like oral care, personal care, home care, and pet nutrition. It has had competitive battles with companies like Procter & Gamble but has found global success through patented technology and customized programs for customers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    228 views10 pages

    Colgate Palmolive

    Uploaded by

    Priya Thakral
    Colgate-Palmolive is a U.S. company that was founded in 1806 and produces oral care, personal care, and home care products. It has grown through acquisitions, such as purchasing Palmolive in 1928. Colgate-Palmolive markets brands globally in areas like oral care, personal care, home care, and pet nutrition. It has had competitive battles with companies like Procter & Gamble but has found global success through patented technology and customized programs for customers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 10

    Colgate-Palmolive

    Presented by Poorva Shrivastav PGDM+PGDIEM

    Introduction
    

    Colgate-Palmolive Company is a U.S. diversified multinational corporation focused on the production, distribution and provision of household, health care and personal products, such as soaps, detergents, and oral hygiene products (including toothpaste and toothbrushes).

    History
    

    In 1806, William Colgate, himself a soap and candle maker, opened up a starch, soap, and candle factory on Dutch Street in New York City under the name of William Colgate & Company. In Milwaukee, Wisconsin, the B.J. Johnson Company was making a soap entirely of palm and olive oil, the formula of which was developed by in 1898. The soap was popular enough to rename their company after it - "Palmolive".

    In 1928, Palmolive-Peet bought the Colgate Company to create the Colgate-Palmolive-Peet Company. In 1953 "Peet" was dropped from the title, leaving only "Colgate-Palmolive Company.

    Brands included:
    

    Colgate now markets a broadly diversified mix of products in various countries. Major product areas include household and personal care products, food products, health care and industrial supplies, and sports and leisure time equipment.

    Product Line

    Oral Care

    Personal Care

    Home Care

    Pet Nutrition

    Colgate Vs P&G
    

    Colgate lost its number one place in the toothpaste market when P&G started putting fluoride in its toothpaste. Colgate-Palmolive wished to compete with Procter & Gamble as a sponsor of soap operas. P&G introduced its Tide laundry detergent shortly after World War II, and thousands of consumers turned from Colgate's soaps to the new product.

    Corporate Social Responsibility


    

    Colgate's success is founded on the Company's core values of Caring, Continuous Improvement and Global Teamwork. These are the reason for their commitment to providing safe, high quality products that enhance the lives of consumers around the world.

    Reason For Global Success


    

    Patented Technology Colgate-Palmolive is a global leaders in cleaning products, with thousands of technical experts on staff and an evergrowing number of patents. Customized Programs Colgate-Palmolive provides free equipment (dispensing equipment, bottles and racks), free installation and free scheduled maintenance by trained professionals with a minimum of a five store location set-up and a multi-year agreement

    THANK YOU

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