Aniket Kamlesh Shubhangi Vishwabhakti

ANIKET
KAMLESH
SHUBHANGI
VISHWABHAKTI
 Colgate-Palmolive Company is an American
diversified MNC focused on the production.
 Colgate-Palmolive Company is also focused on

distribution and provision of household, health care
and personal products, such as soaps, detergents, and
oral hygiene products.
 The company's corporate offices are on Park Avenue

in New York City, across from the Waldorf Astoria.
 In India, it operates under the name as Colgate- Palmolive
(India) Limited and its head office is at Mumbai.
 Colgate has been ranked as India’s #1 Most Trusted Brand

across all categories for four consecutive years from 2003 to
2007 by Brand Equity’s Most Trusted Brand Survey.
 1806 -William Colgate starts a starch, soap and candle
business on Dutch Street in New York City.
 1817-First Colgate advertisement appears in a New York

newspaper.
 1857-Upon the death of founder William Colgate, the

company is reorganized as Colgate & Company under the
management of Samuel Colgate, his son.
 1864-B.J. Johnson opens a soap factory in Milwaukee, WI,

which later becomes the Palmolive Company.
 1866-Colgate introduces perfumed soap and perfumes/
essences.
 1873-Colgate introduces toothpaste in jars.
 1896-Colgate introduces toothpaste in a collapsible tube.
 1898-B.J. Johnson Soap Co. introduces Palmolive Soap.
 Today, the Palmolive equity is sold in over 88 countries in

54 variants.
 1995-Colgate enters Central Europe and Russia, expanding
into fast-growing markets.
 1997-Colgate Total toothpaste is introduced in the U.S. and

quickly becomes the market leader. Only Colgate Total, with
its 12-hour protection, fights a complete range of oral health
problems.
 Today … with sales surpassing $15 billion, Colgate focuses

on four core businesses: Oral Care, Personal Care, Home Care
and Pet Nutrition. Colgate now sells its products in over 200
countries and territories worldwide.
 The company has been facing immense
competition from organised as well as unorganised
players.
 In the late 1980s, Hindustan Lever used the novelty element in
gel toothpaste to make steady inroads into Colgate's
dominance in the oral care market.
 Its gel toothpaste, Close-Up helped HLL become the second
largest paste brand; posing a stiff challenge to Colgate.
 However as the novelty of gel toothpastes wore off, HLL
renewed focus on its other brand Pepsodent to help it protect
its turf.
 Its attempt at offering a low priced brand Aim was not
completed and the brand was subsequently pulled back after
launching it in early 2000.
 Both Close Up and Pepsodent have a combined market share
of 30% The current brands offer distinct propositions
ye hai hamari suraksha chakra
Toothbrush
Personal Care
Toothpowder
Toothbrush Portfolio
Saif Ali Khan and Asin at the Colgate
MaxFresh's 'Meet the Stars' event .
Strengths
 Strong bottom line- shareholder friendly
 Free Cash Flow-to-Sales of 15% attracting investors
 Market share of 45% in US, dominance in LA, and strong growth in Europe and Asia
providing diverse rev streams.
 Strong brand image
Weaknesses
 Product recalls
 Highly leveraged
 Low on Innovation- a follower
 Low on gas phuck emissions
Opportunities
 Restructuring initiatives
 Growing global oral hygiene market
 Tapping Personal Care in Asian markets like India
 Hispanic population in the US
Threats
 Competitive landscape from other CPGs
 Private label growth
 Increasing commodity prices
 Increasing number of Competitors
India is still a nascent country in dental hygiene, with the
majority of the population still not having access to modern
dental care but relying on substances like coal ash and neem
sticks.
As the penetration level of the rural segment is at a low of 30

percent, this means that only 200 million of our 740 million
rural population use toothpaste.
In India, per capita toothpaste consumption stood at 74g in

2005, which is amongst the lowest in the world, compared to
350g and 300g in Malaysia and Vietnam respectively.
 Colgate Dental Cream
 Colgate Total 12
 Colgate Sensitive
 Colgate Max Fresh
 Colgate Kids
 Colgate Herbal
 Colgate Fresh Energy Gel
 Colgate Active Salt
 Colgate Cibaca

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ANIKET

 Colgate-Palmolive Company is also focused on

 The company's corporate offices are on Park Avenue

 Colgate has been ranked as India’s #1 Most Trusted Brand

 1817-First Colgate advertisement appears in a New York

 1857-Upon the death of founder William Colgate, the

 1864-B.J. Johnson opens a soap factory in Milwaukee, WI,

 1873-Colgate introduces toothpaste in jars.

 1896-Colgate introduces toothpaste in a collapsible tube.

 1898-B.J. Johnson Soap Co. introduces Palmolive Soap.

 Today, the Palmolive equity is sold in over 88 countries in

 1997-Colgate Total toothpaste is introduced in the U.S. and

 Today … with sales surpassing $15 billion, Colgate focuses

As the penetration level of the rural segment is at a low of 30

In India, per capita toothpaste consumption stood at 74g in

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