Marketing Domain

NAME – PRATIK DILIP CHAVHAN
CONTACT NO. – 8669451800

LOCATION – WASHIM
COLLEGE – INDIRA INSTITUTE OF
MANAGEMENT PUNE
• CHANNEL SALES AND MARKETING
Channel sales refers to the process of building partnerships with
third parties in order to get a wider reach for your product.
Third party partners can include:
1)Affiliate partners
2)Re-sellers
3)Distributors
4)Value-added providers
5)Other types of partners that can provide a wide reach for the
business
• BASIC MARKETING TERMS:
B2B-B2B marketing refers to the techniques and best practices used by companies that sell directly to other
businesses.
B2C-B2C refers to the process of selling products and services directly between a business and consumers who
are the end-users of its products or services.
Super stockist- Stockist is the person who keeps the stock on behalf of the company. Gets fix margin for
keeping it. Its like a ware house for company. Its job is to bill the product as per the money received from the
distributer, supply it to the distributor using a transport.
Distributor- He is the one who on behalf of the company distribute the product in the market to retail outlet in
the designate area for him. He hires sales man who goes to market ,take orders and supply is done on next day
on specific route.
Retailer- He is the shopkeeper from where consumer purchase product according to their need.
Landing Price-A landing price is the total charge associated with getting a shipment to its destination.
Margin- In business and commerce generally, margin refers to the difference between the seller's cost for acquiring products
and their selling price.
ROI-Return on investment (ROI) is a performance measure used to evaluate the efficiency or profitability of an investment.
Profit-A financial gain, especially the difference between the amount earned and the amount spent in buying, operating, or
producing something.
Sales strategy-A sales strategy is plan that outlines how a business is going to sell its products or services. It’s a
planned approach to identifying and qualifying prospects, sales presentation, policy formation, and order
generation.
It answers the following three questions:
What are we going to sell?
Who will we sell to?
What methods are we going to use to sell our offering?
Marketing Strategy-A marketing strategy refers to a business's overall game plan for reaching prospective
consumers and turning them into customers of their products or services
Promotional strategy-A promotion strategy is an actionable plan to influence people about your business, generate
more leads, and boost customer engagement.

Sales speech- A speech that is given in order to persuade someone to buy something.
Cross selling-Cross selling is the process of selling a different product or service to a customer to increase the
value of a sale.
Up Selling-Upselling is a sales technique where a seller invites the customer to purchase more expensive items,
upgrades, or other add-ons to generate more revenue
ANALYSIS OF MANPOWER REQUIREMENTS AND HOW TO FULLFILL
REQUIREMENTS
• Manpower is very crucial especially when a company uses Channel Sales for the delivery
of its products or services. From promoting the product in the market to ensuring the
availability of product in the market and also for providing the after sales services to
ensure customer loyalty and customer retention, manpower is must.
• Hiring of graduating interns is the cheapest and the best possible solution to this
problem.
• Now in this digital era, solely relying only on manpower for promotion and sales is not
possibly a great idea. Using Digital Marketing methods like- Promotional videos, Email
Marketing, Social Media marketing etc is the cheapest and the best source to target mass
audience.
• Using E-Commerce platforms for selling the products and services.
How will you find out prospect clients from market
and data management of market?
 Some companies like JUSTDIAL provide data of customers. Setting up tell calling unite and making cold calls
can give us Prospect customer.
 We should do our promotion in public place ex-For Example, Promoting Anti-Theft at Railway Stations, Bus
Stations, Malls…etc, possibly has more chance of success.
 Many Municipal Corporation runs ladies special Bus so we can target them for our women and child safety
product.
SALES PITCH FOR CROSS SELLING AND UP SELLING OF PRODUCT
Cross selling Pitch
Sir you are into the business of mobiles , which means you have to many-a -times provide mobiles on
EMI to several customers. There are several times when the customers do not pay their EMI on time
and it is the time when we call them up and the don’t even answer our phones.
We have a software solution specially designed for such case. All u need to do is just install this
application into the persons mobile and when the EMI is due you can simply lock their mobile.
Up Selling Pitch
Sir you as are buying 1500 products from us, I would like to tell you about our scheme. It is that if
you buy 2000 products from us now, we can give a additional discount plus a chance to win a Honda
city car
THANK YOU

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NAME – PRATIK DILIP CHAVHAN

CONTACT NO. – 8669451800

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