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HubSpot Case

HubSpot uses an inbound marketing strategy focused on customer-initiated content. It was founded by Brian Halligan and Dharmesh Shah as an alternative to outbound marketing approaches. HubSpot's growth platform includes various marketing, sales, service, and operations hubs. It uses a "funnel to flywheel" approach to convert leads into customers and drive ongoing engagement. HubSpot manages customer churn through compensation plans for salespeople and evolving email marketing strategies. Recent activities include expanding partnerships and reseller programs, and future plans target growing the Asia Pacific market.

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aishwary rana
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117 views

HubSpot Case

HubSpot uses an inbound marketing strategy focused on customer-initiated content. It was founded by Brian Halligan and Dharmesh Shah as an alternative to outbound marketing approaches. HubSpot's growth platform includes various marketing, sales, service, and operations hubs. It uses a "funnel to flywheel" approach to convert leads into customers and drive ongoing engagement. HubSpot manages customer churn through compensation plans for salespeople and evolving email marketing strategies. Recent activities include expanding partnerships and reseller programs, and future plans target growing the Asia Pacific market.

Uploaded by

aishwary rana
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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CASE

PRESENTATION
ON
PRESENTED BY
HUBSPOT’S • Alok Singh - 20BSP0189
INBOUND • Gaurav Ghosh - 20BSP0795
• Shriya Singh - 20BSP2326
MARKETING • Vaidehi Singh -20BSP2725
STRATEGY • Anushree Patil-20BSP2934
• Aishwary Rana - 20BSP0113
INBOUND & OUTBOUND
MARKETING
INBOUND MARKETING

• Customer Initiation

• Content Driven

OUTBOUND MARKETING

• Conventional Method

• Getting After People

• Difficult
ABOU
T
• Sales, Marketing and Service

• Founded – Brian Halligan and


Dharmesh Shah
• Born out of customers disinterest
towards Outbound methodology
• 1 Lakh+ Customers and 1 billion
Dollar Company
STAGES OF INBOUND
MARKETING
GROWTH
PLATFORM
• Transformation of marketing tool to
suite
• Components of this platform:

1. Marketing Hub
2. Sales Hub

3. Service Hub

4. CMS Hub
5. Operations Hub
FUNNEL TO
FLYWHEEL
MARKETING
STRATEGIES
Promotion
+
Distribution

Publicity and Sales force Channel


Advertising training sales

Free
Paid ads and Unique sales Consultative Algorithm Partner
Free content software
emails training style based calling Programs
and graders
MANAGING
CUSTOMER
CHURN
• Managing customer churn by using
compensation plan
• HubSpot adopted 3 different sales
compensation plans

a) By giving sales reward to sales person


b) Revising sales force compensation plan

c) Evolving into email marketing strategy


RECENT ACTIVITES &
FUTURE PLAN

2018 2019 2020 2021


HubSpot channel HubSpot entered Total revenue Total revenue is
teams converted into partnership expected was in expected to be in the
inbound with 24 value the range of $800.0 range of $1,237
marketing added reseller million to $810.0 million to
agencies into and a new plan to million and they $1,247million and
HubSpot partner expand its value- achieved more than HubSpot had plans
added reseller that to grow the market in
program the Asia pacific
region
THANK
YOU…

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