Marketing PPT - Adwait de A91801920032
Marketing PPT - Adwait de A91801920032
Marketing PPT - Adwait de A91801920032
A91801920032
MBA -1,2020
INTRODUCTION
Maruti Suzuki India Limited, formerly known as Maruti
Udyog Limited, is an Indian automobile manufacturer
headquartered in New Delhi It is a subsidiary of the
Japanese automotive manufacturer Suzuki Motor Corporation.
As of July 2018, it had a market share of 53% in the Indian
passenger car market. Its Chairman is Mr. R. C. Bhargava and
MD & CEO is Mr. Kenichi Ayukawa. Maruti Udyog
Limited(MUL) was established in February 1981, though the
actual production commenced in 1983 with the “Maruti 700”
which is 100% Indian made and then the second model was ‘
Maruti 800 DX ‘ which was based on the ‘ Suzuki SS80 ‘
imported from Japan car manufacturing . Maruti Udyog
Limited was renamed as Maruti Suzuki India Limited. (17
Sept. 2007).
Maruti Suzuki India Limited Marketing Mix (4Ps) Strategy
- News
- Speeches
- Events
- Written Material
MSIL
MARUTI
NEXA SUZUKI
ARENA
GEOGRAPHICAL
DEMOGRAPHIC
SEGMENTATION
PSHYCOGHRAPHIC
BEHAVIORAL
GEOGRAPHICAL SEGMENTATION
Benefit Sought
Price
Road Warriors Generations
Shoppers
Usage
Rate/Frequency
Tata Motors 8%
25.2kmpl(Diesel)/20.4kmpl(Pe
Mileage 24kmpl(Diesel)/18.9(Petrol)
trol)
• https://www.marketing91.com
• https://www.mbaskool.com
• http://docshare04.docshare.tips
• https://www.marutisuzuki.com
• https://en.wikipedia.org/wiki/Maruti_Suzuki
• https://www.scribd.com
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