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    Business Jargon: Prepared by Diana Betsko, Liliia Shvorob and Veronica Symonovych

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    Діана Бецько
    Business jargon refers to specialized terminology used in large corporations and workplaces. It includes terms from different fields like police, engineering, and business. While jargon builds community within a field, it can also isolate potential clients and affect search traffic if overused. Some tips to reduce jargon include using simple, clear language and perspectives, listening to client terminology, and testing messages on outsiders. Some jargons to avoid are acronyms, hype, and buzzwords.

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    Business Jargon: Prepared by Diana Betsko, Liliia Shvorob and Veronica Symonovych

    Uploaded by

    Діана Бецько
    65 views28 pages
    Business jargon refers to specialized terminology used in large corporations and workplaces. It includes terms from different fields like police, engineering, and business. While jargon builds community within a field, it can also isolate potential clients and affect search traffic if overused. Some tips to reduce jargon include using simple, clear language and perspectives, listening to client terminology, and testing messages on outsiders. Some jargons to avoid are acronyms, hype, and buzzwords.

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    Business jargon

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    Business jargon refers to specialized terminology used in large corporations and workplaces. It includes terms from different fields like police, engineering, and business. While jargon builds community within a field, it can also isolate potential clients and affect search traffic if overused. Some tips to reduce jargon include using simple, clear language and perspectives, listening to client terminology, and testing messages on outsiders. Some jargons to avoid are acronyms, hype, and buzzwords.

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    65 views28 pages

    Business Jargon: Prepared by Diana Betsko, Liliia Shvorob and Veronica Symonovych

    Uploaded by

    Діана Бецько
    Business jargon refers to specialized terminology used in large corporations and workplaces. It includes terms from different fields like police, engineering, and business. While jargon builds community within a field, it can also isolate potential clients and affect search traffic if overused. Some tips to reduce jargon include using simple, clear language and perspectives, listening to client terminology, and testing messages on outsiders. Some jargons to avoid are acronyms, hype, and buzzwords.

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    BUSINESS JARGON

    PREPARED BY DIANA BETSKO, LILIIA SHVOROB AND VERONICA SYMONOVYCH.


    JARGON

    • Jargon - special words or expressions that are used by a particular


    profession or group and are difficult for others to understand.
    • The word itself came about in the 14th century from Old French and has
    been defined in multiple ways since its conception.
    HISTORY OF TERM

    • This noun can also refer to language that uses long sentences and hard
    words. If you say that someone's speech or writing is full of jargon, this
    means you don't approve of it and think it should be simplified.
    • In Middle English, this word referred to chattering, so its origin is
    probably imitative: it echoes the sound of chatter or meaningless words.
    JARGON VS SLANG

    • Jargon - terminology in relation to a specific activity, profession, group, or


    event.
    • Slang - the use of informal words and expressions that are not considered
    standard in the speaker’s dialect or language.
    JARGON IS THE TERMINOLOGY OF SCIENCE,
    TECHNOLOGY, TRADE, ART, ETC.

    THE PEOPLE OUTSIDE THAT PARTICULAR FIELD CAN


    RARELY UNDERSTAND THE MEANINGS OF THESE
    WORDS.
    POLICE JARGON

    • Code Eight – Term that means officer needs help immediately


    ENGINEERING JARGON

    • QFD – Quality Function Deployment


    BUSINESS JARGON

    • Sweat equity – to get a stake in the business instead of money.


    CONTRARIAN

    • someone who thinks and acts contrary to public opinion.


    BLUE-SKY THINKING

    • to think as creatively and as outside of the mainstream as possible.


    PUSHING THE ENVELOPE

    • to go beyond accepted boundaries, and has a surprising origin that has nothing to do
    with stationery.
    RUN THIS UP THE FLAGPOLE

    • to test out a new product or idea and see if anyone likes it.
    HEADS UP

    • to get employees to pay attention, or to let


    someone know about something.
    BACKFILL

    • replacement
    OPEN THE KIMONO

    • to reveal information or secrets, such as


    the inner workings of a company or the
    details of a project.
    OUT OF POCKET

    • won’t be available.
    TIGER TEAM

    • A group of specialists assembled to tackle a


    particular problem.
    MOVING THE GOALPOSTS

    • Changing an expectation or parameter of an ongoing project, making the project more


    difficult to complete.
    NO-BRAINER

    • an idea that’s obviously very good.


    BUSINESS JARGON

    • is the jargon often used in large corporations, 


    bureaucracies, and similar workplaces. 
    PROS AND CONS OF JARGON

    Jargon Builds Community

    Jargon Isolates Potential Clients

    Jargon Affects Search Traffic

    Jargon is Part of Your Brand


    10 TIPS ON HOW TO REDUCE USING BUSINESS JARGON

    •1. Don’t use acronyms unless they really are common knowledge.


    •2. While writing, try to edit what you want to say in half and you’ll be amazed by what’s not needed.
    •3. Pick up the phone rather than using email, as real conversations can help you get to the point.
    •4. Use simple detail to support a proposal, it builds more confidence than hype.
    •5. Give your client clear options, they will feel more in control which helps create trust.
    •6. Be conscious of the clock, respect the other person’s time and cut to the chase.
    •7. Listen to the words your client uses and build an explanation bridge from their terms to yours.
    •8. Watch your client’s face for signs of doubt or confusion so you know when to clarify a point.
    •9. Test your message on a friend or relative not in your industry.
    •10. Persuade with warmth and honesty rather than buzzwords.
    5 JARGONS YOU HAVE TO AVOID IN BUSINESS
    WRITING
    Roadmap

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