TPDM Assignment 1 by Avi Thakur & Divya Thakkar
TPDM Assignment 1 by Avi Thakur & Divya Thakkar
TPDM Assignment 1 by Avi Thakur & Divya Thakkar
Introduction
History
Attractions
Branding
Marketing
Public interests
Introduction
Dal is a lake in Srinagar, the summer capital of Jammu and Kashmir, India. It is an urban lake,
which is the second largest in the union territory of Jammu and Kashmir. It is integral to tourism
and recreation in Kashmir and is named the "Lake of Flowers "Jewel in the crown of Kashmir or
"Srinagar's Jewel". The lake is also an important source for commercial operations in fishing and
water plant harvesting.
The shore line of the lake, about 15.5 kilometers (9.6 mi), is encompassed by a boulevard lined
with Mughal era gardens, parks, houseboats and hotels. Scenic views of the lake can be witnessed
from the shore line Mughal gardens, such as Shalimar Bagh and Nishat Bagh built during the reign
of Mughal Emperor Jahangir and from houseboats cruising along the lake in the colorful shikaras.
During the winter season, the temperature sometimes reaches −11 °C (12 °F), freezing the lake.
The lake covers an area of 18 square kilometers (6.9 sq mi) and is part of a natural wetland which
covers 21.1 square kilometers (8.1 sq mi), including its floating gardens. The floating gardens,
known as "Rad" in Kashmiri, blossom with lotus flowers during July and August. The wetland is
divided by causeways into four basins; Garibay, Lokut Dal, Bod Dal and Nigeen (although Nigeen is
also considered as an independent lake). Lokut-dal and Bod-dal each have an island in the centre,
known as Rup Lank (or Char Chinari) and Sona Lank respectively.
History
HISTORY OF DAL LAKE Dal Lake has rightfully become an icon of the Kashmir tourism industry. A Himalayan urban lake, it has
five basins and a number of channels that are well linked with each other. There are plenty of fishes in Dal Lake and fishery is
the second largest industry of the region centered on the lake. The sparkling quiet waters of Dal surrounded by snow-capped
mountains on its three sides, undoubtedly mark it as one of the most beautiful lakes of India. It is also the second largest lake in
the State of Jammu and Kashmir with numerous gardens and orchards all along its shores. Houseboats form an indelible part of
the scenery of the Dal Lake that are always ready to take tourists to a romantic and peaceful ride of the lake and soothe their
nerves as the houseboat floats over the slightly rippling waters. They also offer some of the most exotic views of the splendid
scenery of the Dal Lake. There are Shikaras that look like small ornate versions of the gondolas of Venice that offers ferry rides
to and from the banks of the lake to the houseboats. The shores of the Lake houses the distinct Moghul monuments and the
campus of the Kashmir University while the two hillocks overlooking the lake house Shankaracharya and Hari Parbat temples.
The glorious Mughal gardens on its shores contribute to the beauty of the Dal Lake. Out of about five hundred gardens laid down
in 16th to 17th century, only a few still survive. There have been controversies about the origin of the Dal Lake. While some
geologists believe that the origins of Dal Lake lie in the Pleistocene Oligotrophic Lake that once covered the entire valley of
Kashmir, others just believe it to be a flood plain lake. The floating gardens of Da lake are considered a beauty in themselves.
Known as the Jewel in the Crown of Kashmir and Srinagar’s Jewel, Dal Lake is the most important landmark of Srinagar. It
figures high on tourist itineraries and every tourist to the Kashmir valley makes it a point to visit the water body. There are two
theories for the origin of the lake – one states that it is a post-glacial lake that has undergone a lot of changes in size over the
years. The other theory of the origin of the lake states that the Dal Lake was formed due to flood spillage from the Jhelum
River.
The lake is popular as a visitor attraction and a summer resort. Fisheries and the harvesting
of food and fodder plants are also important on Dal. Weeds from the lake are extracted and
converted into compost for the gardens. It also serves as a flood lung of the Jhelum
River. Swimming, boating, snow skiing (particularly when the lake is frozen during the
severe winter), and canoeing are amongst some of the water sports activities practiced on
the lake.
The lake has numerous sites and places of interest, many of which are important to the
cultural heritage of Srinagar. Aside from the Shalimar Bagh and Nishat Bagh, some of the
other places frequented by tourists are the Shankaracharya temple, the Hari Parbat, the
Nigeen Lake, the Chashme Shahi, the Hazratbal Shrine, and the Mazar-e-Shura cemetery
containing the graves of famous Mughal-era poets. Visitors and native alike also enjoy
relaxing on the water in a houseboat or a shikara boat, often called "the Gondola of
Kashmir".
There are many things we can do at
Dal Lake:
Shikara Ride. A shikara ride is a must-do thing in
Dal Lake if you are in Srinagar. ...
Houseboat Stay. If you are planning to stay near
the lake, then you should try a houseboat. ...
Floating Market. ...
Sunset at the lake. ...
Mughal Gardens. ...
Fishing. ...
Walk around. ...
Hazratbal.
Kashmir houseboat and shikara
Houseboats, the floating luxury hotels in Dal Lake Right:
Houseboats moored to the bank
Houseboats and the Dal are widely associated with Srinagar and
are nicknamed "floating palaces", built according to British
customs. The houseboats are generally made from local cedar-
wood and measure 24–38 metres (79–125 ft) in length and 3–6
metres (9.8–19.7 ft) in width and are graded in a similar fashion
to hotels according to level of comfort. Many of them have
lavishly furnished rooms, with verandas and a terrace to serve as
a sun-deck or to serve evening cocktails. They are mainly moored
along the western periphery of the lake, close to the lakeside
boulevard in the vicinity of the Dal gate and on small islands in
the lake. They are anchored individually, with interconnecting
bridges providing access from one boat to the other. The kitchen-
boat is annexed to the main houseboat, which also serves as
residence of the boat keeper and his family.
1
What to See at Dal Lake
There are many interesting places to visit such as the ancient temple of Shankaracharya or
the masses of lotus flowers which bloom in July and August. The lake also has many floating
gardens often moored in close proximity to the houseboats. These gardens are created from
sections of matted vegetation which are simply cut free and manoeuvred into position.
Perhaps unsurprisingly, water loving crops such as melons, cucumbers and tomatoes seem to
grow particularly well in these conditions.
There is always a great deal of activity on the lake and it even hosts a floating market where
vendors sell their produce, directly from their boats. In some areas, swimming is popular as is
canoeing and other forms of boating. During the winter months, there may even be the
opportunity for skiing.
Each houseboat has an exclusive shikara for ferrying guests to the shore. A shikara is small paddled taxi
boat, often about 15 feet (4.6 m) long) and made of wood with a canopy and a spade shaped bottom. It
is the cultural symbol of Kashmir and is used not only for ferrying visitors but is also used for the vending
of fruits, vegetables and flowers and for the fishing and harvesting of aquatic vegetation. All gardens in
the lake periphery and houseboats anchored in the lake are approachable through shikaras. The boats
are often navigated by two boatmen dressed in "Phiron" (traditional dress) and carry 'Kangris' or portable
heaters on the boat. A shikara can seat about six people and have heavily cushioned seats and backrests
to provide comfort in Mughul style. All houseboat owners provide shikara transport to their house guests
free of charge. The shikara is also used to provide for other sightseeing locations in the valley, notably a
cruise along the Jhelum River, offering scenic views of the Pir Panjal mountains and passing through the
famous seven bridges and the backwaters en route.
What is special about Dal Lake?
The urban lake, is integral to tourism and recreation in Kashmir and is named
the “Jewel in the crown of Kashmir” or “Srinagar's Jewel”. The lake is also an
important source for commercial operations in fishing and water plant
harvesting.
Winter however has its own attractions and this is when the spectacular scenery
can be experienced at its magnificent best. Winter temperatures average around 1
to 11 degrees Celsius but during a harsh winter, temperatures can drop as low as
minus 11 degrees and at such temperatures, the surface of the lake can freeze.
Needless to say, venturing onto the frozen surface can be extremely dangerous and
should not be attempted without taking specialist advice from local experts.
Itinerary
DAY 1: Arrive in Srinagar
A famous tourist place in Kashmir is the serene city of Srinagar. Home to the beautiful Mughal gardens;
you can spend the morning admiring acres of exotic flowers. Enjoy a local Kashmiri lunch and head out for
a Shikara ride at Nehru Park. In the evening, book a stay in a boathouse on Dal Lake for a truly
mesmerizing experience.
One night is not enough to take in the beauty of Dal Lake, especially if you are staying in a boathouse on
the lake. Known as Srinagar’s jewel, Dal Lake offers more than just splendid houseboats. A source of
commercial operations, there is a unique floating flower and vegetable market that can be explored early
in the morning. Have lunch at the in-house restaurant and check out the local spice and woolen market in
Srinagar. Later, make it a point to watch the beautiful sunset over the lake before you call it a night.
DAY 3: Head to Gulmarg
A skier’s paradise, Gulmarg is a must-visit spot in every tourist’s Kashmir itinerary. From
vibrant flowers to snow-capped mountains, Gulmarg is paradise for adventure buffs. Stop for
lunch at one of the local dhabas and if the weather is favourable, you can go mountain biking,
skiing, trekking, or take gondola rides for a panoramic view of the valley. It gets dark early,
so it is best to enjoy the view with your family after dinner, over laughter and conversation.
Sonmarg, a hill station located to the northeast of Srinagar, is another popular tourist place in
Kashmir. Set at an altitude of 9186 feet against scenic meadows and a clear blue sky, the
name literally translates to ‘Meadow of Gold’. After lunch, do check out the Kheer Bhawani
Temple located in the middle of a natural spring and the Gadsar Lake that is at 16,400 feet
and remains frozen throughout the year. Surrounded by snow-covered mountains and alpine
flowers, Sonmarg also has beautiful walnut orchards that you definitely must visit.
DAY 5: Destination Pahalgam
A favourite tourist place in Kashmir, Pahalgam is a small hill station that embodies the beauty of
Kashmir. Also known as the Valley of Shepherds, Pahalgam is perched at the intersection of the Lidder
and Sheshnag rivers. This tiny town has the beautiful Baisaran Hills that are just the place for a trek
with your children. An ideal picnic spot; it’s a great place to enjoy a meal with your family after a
rejuvenating trek. You can also visit Mamaleshwar Temple, Kolahoi Glacier, and Betaab Valley later in
At a distance of only 15 km from Pahalgam is Chandanwari, a glacier point and the starting point of
the sacred Amarnath Yatra. Located at an elevation, it’s an offbeat destination to stop and have
breakfast in the lap of nature. After a 30-minute detour, you can go on with your journey back to
Srinagar. Spend the night in a houseboat (if you haven’t already) or a hotel in the city and relish a
local meal. Try the authentic mutton rogan josh with the traditional bread and finish off with the
Have a hearty breakfast at your boathouse or hotel and depart on your return journey!The
Kashmir Valley is resplendent with vibrant orchards, lakes, and snow-clad mountains.
Tourists can also hire a cab to Lal Chowk and then use a public transport like bus to reach Dal
Lake. One can also take a Boulevard road as it takes only 20 minutes to reach Dal Lake from Lal
Chowk. To reach Dal Lake from Srinagar International airport, tourists can book a cab or taxi
available outside the airport. Tourists can also book a cab from their hotel or can ask the hotel
to arrange a cab to reach Dal Lake. Dal Lake leaves tourists mesmerized by its beauty and
unlimited charm. Located in the heart of the Srinagar city, the lake is a must-see place in
Kashmir. Tourists can easily reach Dal Lake from Srinagar as the distance between the Srinagar
Airport and Dal Lake is 23.3 km. There are also a couple of Delhi to Srinagar trains to choose
There is always a great deal of activity on the lake and it even hosts a floating market where
vendors sell their produce, directly from their boats. In some areas, swimming is popular as is
canoeing and other forms of boating. During the winter months, there may even be the
opportunity for skiing.
Transport connections
Dal lies in heart of the Srinagar city and is well connected by road and air links. The nearest
airport, which connects with other major cities in the country, is about 12.8 kilometers (8.0 mi)
away at Badgam. The nearest railway station is Srinagar railway station which is 18.8 kilometer's
(11.7 mi) from Dal Lake. The National Highway NH1A connects the Kashmir valley with rest of the
country. Shikaras provide a water taxi service available to see the sights in the Dal and to
approach the houseboats moored on the lake periphery.
Made by Avi Thakur(19BMSR0279)
Divya Thakkar(19BMSR0214)