Project Work Business Studies Class-Xii-B Comm Roll No-15 SESSION:2021-2022 Submitted To:Deepika Mam Submitted By:Nimarpreet

PROJECT WORK
BUSINESS STUDIES
CLASS- XII-B COMM
ROLL NO-15
SESSION:2021-2022
SUBMITTED TO:DEEPIKA MAM
SUBMITTED BY:NIMARPREET
PROJECT ON MARKETING
MANAGEMENT
PRODUCT SELECTED:
PERFUME
CERTIFICATE
This is to satisfy that Nimarpreet

of XII-b comm OPBMS Mandi
Gobindgarh has completed the
business study project under the
guidance of Dr.deepika Gupta
ACKNOWLEDGMENT
I expressed my deep sense of
gratitude to Dr.deepika gupta for
encouraging me to make this
project. I would also like to thank
my parents and friends for helping
me in this project
INDEX
1. Certificate
2. acknowledgments
3. introduction
4. why I have selected this product
5.competitive brands
6.permission and licensing
7. range of perfumes
8.our product features
9.tagline of product
10.logo
11.competitors USP
12. pricing of product
13. distribution of product
14. strategy
15. Biblography
INTRODUCTION
Marketing is a social process where in people interacts
with others in order to persuade them to act in a
particular way, say to purchase a product or a service.
Marketing helps the consumers to obtain what they
want according to their needs. On the part of the
marketers, the effort involves creation of a market
offering. Marketing facilities exchange of products and
services for money or something considered valuable
by the people. Marketing focuses on the satisfaction of
customers need.
Why I have Selected This Product
Perfume is for everyone, young and old because perfume is on of the important products used in our
daily life. From younger to older and men to women everyone likes to use the perfume of their choice.
Perfume reflects the nature and personality of the person, therefore, it must be chosen wisely. Perfumes
of different types and fragnance are available for different occasions and events. It is on of the most
loving gift items among the masses and therefore the gift packaging of perfume is of utter importance.
The human remembers 35% of what smells and 5% of what you

see. If you want to be always perfect, from head to toe, it is
preferable to choose a fragrance for the day and night or you
can choose one for any occasion, but recalls that the perfume
is part of your personality and so always uses that make
you feel fantastic!
The production and manufacturing of perfume is also not
easy but it can make more profit. It requires particular
license or permission for producing the perfume.
It is mandatory to get license in all the sectors.
Obviously at the end there is a quality check which is
again mandatory in all goods often their production.
Thus manufacturing of perfume is preferred as many
legal restrictions are imposed and has mass and growing
demand for them.
COMPETITIVE BRANDS
• ARMANI
• CHANEL
• BURBERRY
• CALVIN KLEIN
• CHRISTIAN DIOR
PERMISSION AND LICENSING
Manufacturing, distribution and sale
of cosmetic products in india are
regulated by provision under drug and
cosmetic act, 1940. the permissions
and licenses are required for
manufacturing in india. We need
permission from the drug control
authority of that particular area for
manufacturing of cosmetics
RANGE OF PERFUMES
• FLORAL
• CITRUS
• WOODY
• ORIENTAL
• FRUITY
• GREEN
• OCEANIC
• SPICY
OUR PRODUCT FEATURES
Effacer is a personal care brand used by
customers all around the world. Its
perfumes are known for its best quality
and affordable prices, with attention of
persuading the consumers. The
marketing strategy will touch one’s
more interactive methods to involve
customers to increase mass awareness.
TAGLINE
EFFACER
NOTHING IS MORE MEMORABE THAN
A SMELL
Logo of a Product
• Logo of Effacer is a perfect representation of

freshness, joyness of a person
• The logo symbolizes that everyone are smart
Competitor USP
• ARMANI
• BURBERRY
• CHANEL
• CALVIN KLEIN
• CHRISTIAN DIOR
Packaging of a Product
Effacer bottle colors are according to their fragrances and heart shape is a signature pack. Like light purple
colour chosen for Effacer jasmine fragrance. Effacer diverse range requires a diverse packaging portfolio.
There are certain necessities undertaken for perfume packaging before shipping or transferring:
Delicate and sensitive:
The perfumes is in glass bottles, therefore the packaging material is made up of soft sponges and of shock
absorbing fluffed plastic so that they are easily handle with care and there will be limited chances of glass
break
Design:
The Effacer with jasmine fragrance perfume has purple glossy heart shaped bottle .
Effacer’s care packaging is a key to success.
Effacer employs mix of standard and custom
packaging of its products. Tailored sizing
strategy in perfume meets varying consumer
needs.
Developing regions exert different pack
requirement of Effacer bottles.
IDO brand design and innovative was
considered to design packaging for the range of
products.
The secondary packages of the perfumes are
made up of simple cardboard. The color and
designs use on the packet is as same as the
fragrances of the perfume.
PRIMARY PACKAGING
SECONDARY PACKAGING
TRANSPORTATION PACKAGING
PRICING OF A PRODUCT
When a product is bought, some money is paid for
it. This money represents the sum of values that
consumers exchange for the benefit of having or
using the product and is referred to as the price of
the product.
Factors affecting the price:-
1. PRODUCT COST:- This includes cost of
producing, distributing and selling of the
product. It should also cover profit margin
2. UTILITY AND DEMAND:- The price of the
product is affected by the elasticity of demand of
the product. In elastic demand, the total revenue
increases due to increase in price and goes down
when the price reduced.
3. GOVT AND LEGAL REGULATIONS:-
Protect the interest of public against
unfair practices in price fixing.
4. PRICING OBJECTIVES:- Obtaining
market share leadership, surviving in
competitive market and attaining product
quality leadership. The price of the items
is different for the wholesalers and
customers.
Customers commonly buy the product in
number of units but wholesalers buys in
bulk.
STRATEGY
PRODUCT STRATEGY
We have the competitive advantage that is our quality. It is
recognized throughout the world and our product is a
convenient product which provides various ranges according to
the need of the customers.
PROMOTION STRATEGY
We can distinguish ourselves from the competitors on the
following criteria.
Effacer advertises its perfumes through wide range of media
like TV Ads, social networking sites, hoardings, magazines etc.
Promotional strategy is the direct way to connect and attract
the customers to buy the product.
POSITIONING STRATEGY
More for different: As we are offering the high
quality with different range of perfumes
according to different needs of people
BRAND STRATEGY
We will position our brand at its attributes
that is its innovative ingredients and good
quality with touch of nature and strong
beliefs and values as Armani perfumes, we
also have many loyal customers. The brand is
licensed and is an irrational brand
MAIN OBJECTIVE
Objective is to achieve revenue growth of 20% per year.
Increase earnings by 15% annually.
Increase dividends per share by 7% per year.
PROMOTION OF A PRODUCT
Promotion is the process of communication
with the potential buyers involving
information, persuasion and influence. It
includes all types of personal and impersonal
communication with customers.
• RADIO ADVERTISING
A catchy jingle and quick tagline can enhance radio
ad’s effectiveness. Matching a station you choose with
your target demographic is key to success. If you want
to reach adults aged 35 to 64, an adult contemporary
station is a good bet.
DOOR HANFERS AND FLYERS
Canvassing the neighborhood, placing the
flyers in mail boxes or hanging ads on door
knobs, is a good way to target a specific
area and to make sure your potential
customers have seen your information.
Even if most home owners will descant the
information, gaining a hand full of clients
may be enough for a positive return on the
marketing campaign investment.
HOARDINGS
Posters of the product can be placed on the hoardings
which can be seen by the people passing through the
roads.
ADVERTISEMENT
The promotion strategy who involves heavy TV
and magazine advertising. Their advertisement
shows how perfumes cam change the personality
of a person. Models and popular slogans are used
as well as to promote the products better.
WEBSITE
The customers can visit the website of the
product or brand. There are lot of facilities
available, for example customers can check the
products contents and feedback of other users.
DISTRIBUTION OF THE PRODUCT
Place element of marketing mix refers
to distribution of products make them
available to customers for purchase
and consumption. Distribution is very
important as if the products are not
distributed and are not made available
to the customers at the right place,
time and quantity they would not buy
the product
WAREHOUSING
Goods are produced in the
factories on a continuous basis
and they are not sold immediately
after production.
Location of warehousing for
storage of the goods depends on
the nature of the product
BIBLOGRAPHY
Book refered
NCERT BUSINESS STUDIES XII
RK SINGLA
WEBSITE
www.businessnewsdaily
www.freelancer
www.scribd
www.ncertabhyas
Teacher reference
Dr. Deepika Gupta

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PROJECT WORK

This is to satisfy that Nimarpreet

The human remembers 35% of what smells and 5% of what you

• Logo of Effacer is a perfect representation of

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