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Activity Template Sauce Spoon Test Launch Findings

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Test Launch Customer Survey Results

Summary
Project Goal:
Launch a pilot rollout of tabletop menu at two Sauce and Spoon restaurant locations; North and
Downtown. Aiming to Increase customer satisfaction level with fresh and quick food service.
 Cut food waste by 25% by the end of Q2
 Reduce the table turn time by 30 minutes by the end of Q2, resulting in decreased customer result
time
 Increase the daily customer guest clients by 10% by the end of Q2
 Increase the appetizer sales by 15% on average by the end of Q2
 Increase the average check of $65 - 75 to all locations by the end of Q2
 The staffs are trained to implement the tablet before the beginning of Q2

Milestone Completed
 Tablet vendor selection
 Tablet design and installation
 Training
Overview
What this survey is designed to evaluate on our initial launch:
 How much % increase in the appetizers sales?
 How much % increase in the multiple sales?
 How long did the customers waited before being seated?
 How long did the tablet reduce the ticket time?
 Did the order accuracy increase?
 Was the customer satisfied with the checkout process?
 Is the tablet easy for customers to use?
 Was the staff well-trained to guide the customers through the tablet?
 How can we improve the tablet?

These can be measured by the indicators, as below:


 More than 50% of the customers order the appetizers during their visit
 More than 20% of the customers order appetizers when they also order dinner
 Customer wait less than 10 minutes on average
 86% of customers get their food within 30 minutes
 72% of the customers receive correct order
 78% of the customers find the checkout process on the tablet acceptable
 76% of the customers are fully guided on how to use the tablet
 12% or less of the customers report issue with the tablet each week
 90% of customers are willing to come back again
Findings
 All the customers during their visit will order dinner, *2% of
them order appetizers. However, only slightly more than 1/3
of customers used the tablet to put in their multiple orders.
 Majority of the customers (72%) have positive experience
with the tablets. Nearly have of the customers think it is
easy to navigate and make order from the menu, while
others found it somewhat difficult to very difficult. This is
related to the staff instructions (24% think not well enough)
and the possibility the menu design is not user friendly
enough.
 Only 26% of the customers have lobby waiting time less
than 10 mins. And about half of the customers received food
within 20 mins after ordering.
 There are 28% of orders that were not prepared accurately.
It can be because of kitchen staff or customer didn’t know
how to put the special request in order. There was only 12%
of the customer that had technical issues with the tablets.
Next Steps
1. We will fix those technical issues that the customers raised in the comments
2. Organise second round of training workshop by asking the staff, what they have concerns
or re not sure about in this test launch, and share training for addressing those points to
all the staff to improve the tablet instructions. Role play to find out what else is missing or
can be improved.
3. Kitchen staff need to be trained on how to check the additional comments on every order
from the tablet.
4. Check in with the chef and their manager whether they feel it is busier than usual during
this test launch, due to the higher demand of the order. We will need to consider
recruiting more kitchen staff.
Next Steps

1. Set up the checkout system, so that the customers can use their phone to pay / a button on
the tablet to call the staff to pay the bills
2. Recollect the data after the aforementioned steps being implemented to see whether the
waiting time and ticket time is improved.

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