Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
Scribd Logo
Upload

Welcome to Scribd!

  • 936 views

    Product Strategy For Business Success Assignment 4 - Disruptive Innovation For Successful Product Strategy Participant Name

    Uploaded by

    Jayaprakash Vasanthakumar
    The document discusses conducting a market opportunity analysis for Linc Pen and Plastic case by introducing a premium product range to complement revenue and profits, strengthen their distribution market position, and increase employee productivity through higher margins. It also provides recommendations for UTV's growth strategy using the strategic planning gap theory, such as innovative premium content creation for foreign channels, diversifying into software and training, and owning TV channels and movie production.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Product Strategy For Business Success Assignment 4 - Disruptive Innovation For Successful Product Strategy Participant Name

    Uploaded by

    Jayaprakash Vasanthakumar
    936 views5 pages
    The document discusses conducting a market opportunity analysis for Linc Pen and Plastic case by introducing a premium product range to complement revenue and profits, strengthen their distribution market position, and increase employee productivity through higher margins. It also provides recommendations for UTV's growth strategy using the strategic planning gap theory, such as innovative premium content creation for foreign channels, diversifying into software and training, and owning TV channels and movie production.

    Original Title

    IIMK-PSBS_Idea Forge Assignment-Jayaprakash

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The document discusses conducting a market opportunity analysis for Linc Pen and Plastic case by introducing a premium product range to complement revenue and profits, strengthen their distribution market position, and increase employee productivity through higher margins. It also provides recommendations for UTV's growth strategy using the strategic planning gap theory, such as innovative premium content creation for foreign channels, diversifying into software and training, and owning TV channels and movie production.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    936 views5 pages

    Product Strategy For Business Success Assignment 4 - Disruptive Innovation For Successful Product Strategy Participant Name

    Uploaded by

    Jayaprakash Vasanthakumar
    The document discusses conducting a market opportunity analysis for Linc Pen and Plastic case by introducing a premium product range to complement revenue and profits, strengthen their distribution market position, and increase employee productivity through higher margins. It also provides recommendations for UTV's growth strategy using the strategic planning gap theory, such as innovative premium content creation for foreign channels, diversifying into software and training, and owning TV channels and movie production.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 5

    Product Strategy for Business Success

    Assignment 4 – Disruptive Innovation For


    Successful Product Strategy
    Participant Name: ANAND KUDARI
    Question 1: Use your knowledge of Ansoff’s product-market expansion grid to create an
    Ansoff’s matrix in the context of idea Forge case study. (~200 words)
    High
    Market Development Diversification
    • Advertising & promotion of products for • Company to expand its products offering to different segment as a means
    visibility and reach of consumer and of product penetration.
    New

    channel. • Product expansion will expand reach to diverse target group so result in
    net overall increase.
    • Awareness and communication about •Bigger platform increase IDEAFORGE MECHANICAL CHARGER accessibility
    product can do to consumers. to different consumers.
    Markets

    • Single owners stores to strengthen its

    Risk
    presence.

    Market Penetration
    Product Development
    • Expand thru new geographical markets .
    Existing

    • Increase no of outlets in retail and • New product developments thru R&D.


    wholesale market. • New product development labs.
    • E-com & Social media marketing. • Test marketing / consumer experiment
    • Cross promo with other company programs.
    related products to same stores. • Strategic Marketing for new products.

    Low
    Existing New
    Products
    Question 2: Use your learnings from this module to conduct a market opportunity analysis
    for Linc Pen and Plastic case. (~200 words)

    Market Opportunity analysis - LPPC • Premium range – profit


    • Market opportunity to margins better.
    introduce premium range
    will compliment topline and • Due to higher unit price,
    bottom-line. top line can be increased
    scientifically.
    • This will strengthen LPPC
    position in distribution • Employee cost,
    market distribution cost, cost of
    funding will be lower due to
    • Will increase employee better returns.
    productivity since margins
    will be better.
    • Distribution channel and • R & D lab and experienced • Rich experience in
    Market are same so it give team in product customer insights.
    significant cost benefit innovation.
    • Capability to develop
    • Current Sales team with • Set channel to serve the cost competitive
    training can be utilized to customers products to benefit
    service is very cost channel and customers
    effective. • Sales team servicing same
    market. • Can bundle products of
    • Current Marketing ball and gel pen as
    agency can be utilized so • Manufacturing facility with unique compelling offer.
    better rates can be price leadership.
    Question 3: Use your knowledge of growth strategy and strategic planning gaps to recommend
    a growth strategy for UTV (Use the Strategic Planning Gap Theory). (~200 words)

    • Innovative content creation • B2C is high margin and


    for a premium channels with bigger market for content • Diversify into software
    premium charges. in different formats.
    • Open training institute in
    • Games & Chat shows , media & entertain related
    animation creation for for
    • Foray into Post-
    production services for segment.
    foreign channels with
    premium range across high television software,
    margin markets. private producers &
    advertisers overseas.
    • Local content products for
    Indians living in global • Own TV channels &
    markets.
    movie production.

    You might also like