Arvind

Arvind Mills
• A leading Indian producer of textiles since 1931.

• Founded by the Lalbhai Group.
• One of the top 3 denim manufacturers in the
world.
• Also known for its shirting, knits and khakhis.
• Arvind strongly believes that in participating in the
development of the society, which helps in its
development.
• Made valuable contributions to the society.
Arvind’s Slogan : Enriching Lifestyles
• Styles may be short lived, but for well over

seven decades Arvind has been defining and
shaping many a collection and trendsetting
styles across the ramps and retail outlets of
the fashion capitals of the world.
• Arvind is today synonymous with a vast range
of lifestyles products - be it fabrics or brands.
Value & Vision
• The underlying theme running across the
broad spectrum of all business activities at
Arvind is that of enhancing lifestyles of people,
across all diversities and demographics.
• To serve that end, the corporate vision for
Arvind states: 'We will enable people to
experience a better quality of life by providing
enriching and inspiring lifestyle solutions'.
Philosophy
• WE BELIEVE
• WE ENDEAVOUR
• WE DREAM
CORPORATE SOCIAL RESPONSIBILTY
A Company and its city
 The fortunes of a Company and the fortunes of a City are closely linked.
 They share a mutually beneficial relationship.
 In fact, a Company that improves its environment will find that its own
prospects also improve in the process.
 It is this philosophy that has given shape to the Company’s CSR policy.
 In the 1980s Arvind’s management were faced with a challenge.
How could Ahmedabad attract the best management talent as well as

customers? This desire to usher in change resulted in the following initiatives.
3 Main CSR Activities
1. Sharda Trust
2. Lalbhai Rural Development
3. Organic Cotton Growing Project
Education
• Through the Sharda Trust, the Company’s CSR vehicle,
Arvind has been involved in upgrading the standard of
municipal schools in Ahmedabad and building a pool of
employable youth with current skill sets.
• Today, over 700 students from three municipal schools

benefit from supplemental English, mathematics and
computer education in classes equipped with state-of-
the-art facilities, across 3 locations.
Sharda Trust
• Arvind Limited established the "Strategic Help Alliance for
Relief to Distressed Areas" (SHARDA) Trust.
• Registered as a Public Charitable Trust.
Objective
To improve the quality of life of urban poor anywhere in India.

Sanjay Nagar
The Sharda Trust worked to upgrade infrastructure of Sanjay Nagar, a slum

pocket in Ahmedabad, in collaboration with the Ahmedabad Municipal
Corporation, a local NGO, and the slum-dwellers themselves.
Training Garment Workers
The Trust has also undertaken programmes to train youth as Sewing Machine
Operatives in collaboration with National Institute of Fashion Technology (NIFT)
Gandhinagar, and organised their placement with Arvind and other Garment
manufacturing firms.
Municipal School Education
The trust has conducted training programs in computer applications

and practical English speaking for unemployed youth.
The skills of the youth were upgraded to a level where they could find
employment in BPO, ITES, and Banking & Finance firms.
Practical English and Computer Applications Training
The current mission of the Trust is to improve the quality of education

in Ahmedabad’s Municipal Schools.
To do so, the Trust is setting up “Gyanada Education Centres” in
Municipal schools.
The Centres are fully equipped with modern computers, broadband and
projection facilities and has conducive environment where teaching
done through Trust’s Instructors.
Lalbhai Rural Development
Vocational Programmes for rural poor
Upgrading the infrastructure in a rural primary school
Helping the rural poor in improving the yields in their farms

Vocational Programmes for rural poor
• The Khedbrahma taluka of Gujarat’s Sabarkantha district is a tribal and a hilly area.
• Consequently, unemployment is a major problem facing the youth of that region.
• The irony is that Arvind Limited located in nearby Ahmedabad, is desperately

looking for young persons with minimum educational qualifications to work in their
garment factory.
• In this situation, we in NLRDF saw a unique opportunity to help the poor youth in
the Khedbrahma taluka.
• NLRDF’s team requested the Arvind Limited to provide training for about sixty youth
from the Taluka for working in the company’s garment factory.
• The company readily agreed to do so. Now these sixty young persons are working in
the company’s garment factory and earning a regular monthly income.
Upgrading the infrastructure in a rural
primary school
• The existing class room of a school in a village is old unsuitable for
teaching the school’s children studying in classes I, II, III, and IV.
• To meet this crying need for a better infrastructure, the NLRDF

constructed in a nearby primary school, a room with RCC structure.
• In addition, the NLRDF provided the minimum teaching material

and equipment that a school needs.
• After completion of the classroom, the NLRDF handed over to the

school the better equipped classroom.
Helping the rural poor in improving the yields
in their farms
• Non availability of good quality seeds, and poor irrigation facilities

impede the productivity of agriculture in rural India.
• Realising this need, the NLDF team provided five kilograms of

improved Sahara Brand Maize Seeds to each of the sixty-six families
in the Tandalia village.
• These improved seed would yield better-quality and higher yield for
the farmers and require the farmers to use less quantity of water in
their farms.
• Consequently, the productivity of their farms would improve.

Organic Cotton Growing Project
• Arvind is committed to support and develop models that
bring sustainability to the production of its most valued
and extensively used raw material.
• Arvind is working with over 1000 small and marginal
farmers in the Vidharb region of Maharashtra to grow
organic cotton, without the use of any chemical inputs.
• Arvind, in return, gets an assured source of high quality
organic cotton. Not only is the project mutually beneficial
to both Arvind and the farmers, but is also a scalable model
that ensures the congruence of economic and
environmental interests.

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Arvind Mills

• A leading Indian producer of textiles since 1931.

• Styles may be short lived, but for well over

 They share a mutually beneficial relationship.

 In the 1980s Arvind’s management were faced with a challenge.

How could Ahmedabad attract the best management talent as well as

• Today, over 700 students from three municipal schools

• Registered as a Public Charitable Trust.

To improve the quality of life of urban poor anywhere in India.

The Sharda Trust worked to upgrade infrastructure of Sanjay Nagar, a slum

Training Garment Workers

The trust has conducted training programs in computer applications

Practical English and Computer Applications Training

The current mission of the Trust is to improve the quality of education

Vocational Programmes for rural poor

Upgrading the infrastructure in a rural primary school

Helping the rural poor in improving the yields in their farms

• The irony is that Arvind Limited located in nearby Ahmedabad, is desperately

• To meet this crying need for a better infrastructure, the NLRDF

• In addition, the NLRDF provided the minimum teaching material

• After completion of the classroom, the NLRDF handed over to the

• Non availability of good quality seeds, and poor irrigation facilities

• Realising this need, the NLDF team provided five kilograms of

• Consequently, the productivity of their farms would improve.

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