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    Dev Comm Plan 3 4

    Uploaded by

    Hannah Zemira Aduana Endozo
    The document analyzes the audience of a development communication plan in Balanga City, Bataan in the Philippines. The primary target is residents of lower barangays that are prone to flooding. When Typhoon Ulysses hit in 2020, barangays like Tenejero, Ibayo, Malabia, San Jose, Pto. Rivas and Tortugas were most affected. The typhoon caused over 88 million PHP in damages to agriculture. The communication objectives are to make residents aware of the causes of flooding, help lessen excessive floods, and teach flood prevention methods so that at least 50% of the target group understands within 6 months.

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    © All Rights Reserved
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    Dev Comm Plan 3 4

    Uploaded by

    Hannah Zemira Aduana Endozo
    39 views5 pages
    The document analyzes the audience of a development communication plan in Balanga City, Bataan in the Philippines. The primary target is residents of lower barangays that are prone to flooding. When Typhoon Ulysses hit in 2020, barangays like Tenejero, Ibayo, Malabia, San Jose, Pto. Rivas and Tortugas were most affected. The typhoon caused over 88 million PHP in damages to agriculture. The communication objectives are to make residents aware of the causes of flooding, help lessen excessive floods, and teach flood prevention methods so that at least 50% of the target group understands within 6 months.

    Original Title

    Dev Comm Plan 3 4 (1)

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    The document analyzes the audience of a development communication plan in Balanga City, Bataan in the Philippines. The primary target is residents of lower barangays that are prone to flooding. When Typhoon Ulysses hit in 2020, barangays like Tenejero, Ibayo, Malabia, San Jose, Pto. Rivas and Tortugas were most affected. The typhoon caused over 88 million PHP in damages to agriculture. The communication objectives are to make residents aware of the causes of flooding, help lessen excessive floods, and teach flood prevention methods so that at least 50% of the target group understands within 6 months.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    39 views5 pages

    Dev Comm Plan 3 4

    Uploaded by

    Hannah Zemira Aduana Endozo
    The document analyzes the audience of a development communication plan in Balanga City, Bataan in the Philippines. The primary target is residents of lower barangays that are prone to flooding. When Typhoon Ulysses hit in 2020, barangays like Tenejero, Ibayo, Malabia, San Jose, Pto. Rivas and Tortugas were most affected. The typhoon caused over 88 million PHP in damages to agriculture. The communication objectives are to make residents aware of the causes of flooding, help lessen excessive floods, and teach flood prevention methods so that at least 50% of the target group understands within 6 months.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 5

    III.

    AUDIENCE ANALYSIS
    • The primary target of this Development Communication Plan are the
    residence of the lower barangay in Balanga City, Bataan. The lower
    barangay in Balanga City, Bataan are considering flood-prone area.
    The flooded area in Balanga City, Bataan is namely, Tenejero, Ibayo,
    Malabia, San Jose, Pto. Rivas and Tortugas. When typhoon Ulysses
    passed in Bataan they are the most affected barangay’s.
    • According to Ernie Esconde of Typhoon Ulysses left more than P88
    million in damages to agriculture in this province,
    the provincial disaster risk reduction and management office reported
    Saturday. PDRRMO chief Josefina Timoteo made the report to Gov.
    Albert Garcia as head of the provincial disaster risk reduction
    and management council. She said the provincial agriculture office
    submitted its assessment on the damage to crops and fisheries in 11
    towns and one city in the aftermath of the typhoon.
    The toll on rice crops was placed at P34.51 million, corn at
    P0.542 million, cassava at P0.11 million, fisheries at P5.6 million, high
    value crops at P47.98 million, for a total of more than P88.695 million.

    Timoteo said, there were 1,562 families or 6,438 individuals affected


    by Ulysses. Mostly residing in coastal areas, they were preemptively
    evacuated for fear of storm surges.
    IV. Communication Objectives
    Audience Behaviour Condition Degree

    The residence of lower Learn and be aware of Three (3) to Six (6) At least 50% of the target
    barangays in Balanga the causes of flood in the months after the flood group should be able to
    Bataan City and eventually be of prevention program, the learn the causes of flood
    help to lessen the City’s excessive flooding and eventually prevent
    excessive floods in the will be lessened the excessive flooding in
    city the City.
    • The general objective of this Development Communication Plan is as
    follows:

    In six months, people in Balanga City, Bataan is learned to care about


    our nature. Like putting their trash in the proper place and clean their
    drainage. Make them aware of the cause of the flood in the City and
    eventually be of help to lessen the excessive floods in the city.

    • To make the residence aware on the cause of the flood in the Balanga
    City, Bataan.
    • To help them lessen the excessive floods in the City.
    • To give a knowledge on how to prevent floods.

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