RENAULT

RENAULT
About Renault , Kwid

Group Renault, or, the Renault group, is a French car-maker, known for its modern
design and affordable pricing. The company was established in 1899 in the French
town of Boulogne-Billancourt, near Paris. The company, as of 2013, was the 11th
largest automobile manufacturer in the world based on production volumes. The
company has multiple ventures at present, with successful partnerships with other
major manufacturers across the globe, including Nissan and Mahindra. Presently,
the Renault-Nissan collaboration has been a remarkable success
Market share
Promoters
• Promoted by Marcel Renault Sales
• Ranbir Kapoor is the brand Morocco
ambassador Russia
India
China
Product/ Services offered by the Company
SUV Affordable Renault

inspire price virtual
range
d look Assistant
Genuine
Renault easy Highly
economica
Renault
care l vehicle spare
parts
Renault Hassle
Financ free Accessories
warranty
e
Target Market
• Semi -Urban
. • Age 20-30
• Young Executives
. • Outlook & Brand
• Middle class, Family and Personal use

.
Competitor Analysis
COMPETITORS MARKET SHARE

(%)
Maruti Suzuki Alto 69.95
Renault Kwid 24.33
Datsun - Redi GO 5.71
Latest News
 Renault Kwid surpasses 4 lakh unit sales milestone in India
 Renault Kwid AMT launched at Rs 4.25 lakh with no gear knobs
 Renault India rolls out its website with Hindi option
Marketing strategy
SWOT Analysis
 Strong name identity  Inefficient promotion
 Attractive design – SUV  Manual drive
Weaknesse
inspired Strengths s
 Lack of financial & technical
 High fuel efficiency resources
 Large customer based and
geographical outreach  
 Increasing demand for SUVs Opportuniti Threats  Huge competition
 Strong focus on R&D es  Change of consumer choice
 Growing automobile
industry    Innovations and new
technologies
 Can be the most popular
brand within the employed
young generation
SEGMENTATION TARGETING POSITIONING
Geographic : Urban (city) Aspirational income Cheap car but as a city car
group of customers
Behavioral : Brand and Youth Massive competitive
Outlook advantage over its
competitors such as
design
Psychographic : Upper , First time buyers Benefits & value offered
Middle class were clearly greater than
the cost
Marketing planning:
• Virtual salesroom App
• Digital mediums tops its campaign strategy
• Targets to achieve 15% leads from digital platform
Unique selling preposition:- NOT JUST A HATCHBACK CAR; BUT IT’S
A MINI SUV
BOSTON CONSULTING GROUP (BCG)
QUESTION MARKS STARS
H
M I Invest heavily to increase Ensure cash flow exceeds required
G market share or liquidate investment for growth
A H
R
K EXPECTED MOVE
E
T Usually at introduction stage of Usually at growth stage of
life cycle product life cycle
G
DOGS CASH COWS
R L
O O
Ensure cash flow or Foundation of a company ;
W W liquidate high profit & low
T investment
H Usually at end of product life Usually at maturity stage
cycle of life cycle
LOW HIGH
MARKET SHARE
COMPARISON OF
RENAULT
SALES
JANUARY 2021 JANUARY 2020 JANUARY 2019
MODELS SALES SALES SALES
RENAULT TRIBER 4082 4119 4710
RENAULT KWID 3791 3281 2995
RENAULT 336 405 544

DUSTER
Marketing and Promotional
strategy of the company
1. Awareness campaign through online media – Internet and e-mail
2. Product display with door to door sales
3. Associated with the F1 rally racing as a design and technology partner
4. It targeted the youth traveler depicting the perfect companion for mountain
trips
5. Renault has been a sponsor of BFI London Film Festival, Marrakech Film
Festival, Venice Film Festival and Cannes Film Festival.
6. Actively participating in CSR activities by campaigning for road safety and
education via scholarships.
BUISNESS FINANCE
Income Statement
HUMAN RESOURCE MANAGEMENT
ORGANISATIONAL
STRUCTURE
CEO
Communit
y QA/
Tech Sales &
Finance
Business
G&A Marketing Operation Testin development
Ops g
s
Account Partner
R&D HR Sales Managemen Managemen
t t
Tech Corporate Customer

Ops
Admin Marketing Service
Product Event
Marketing Services
Analysis of Job Descriptions and
Job Specifications
Job Description
at Renault
Job Specification
Minimum of 3 years of experience as Sales Manager
Sales Manager in automobile industry
Minimum 1 year experience , in an Sales Consultants
automobile industry
Minimum 2 years of experience in Mechanic , Technician & Helper
automobile industry
Graduate with 5-7 years experience in Spare parts Manager
store inventories with computer data
entry
Minimum 2 years experience in an Service Advisor
automobile workshop
Minimum 3 years experience in an Service Manager(General Repair &
automobile industry body shop)
Training needs of the company
Design and provide training to meet

Employees requirement
identified needs
Develop- This phase

requires listing the Develop Trainee sets
Analyze the own pace Difficult to
activities in the training
department modify Just-In-Time
program that will assist
the participants to learn Training Electronic
Face-to-face contact On-

line Self-Directed
Training All On-line
Training Consistent
training
Organizational culture
• Supportive teammates and management team
• Good company policies
• Good environment and culture
• Richness of professional as well as personal interaction.
•
Conclusion
When you are restrained by budget and dimensions, looks become
a priority and Renault has chosen to with the wildly popular SUV
body style
• The Kwid was the first car in the segment to bring in a full digital
dashboard and what we have here is an updated version of the
system.
• To catch up with market leaders, Renault needs to think about its
value offer and pricing strategies to once again be the market
leaders
Bibliography
• https://www.motorbeam.com/renault-to-target-tier-4-markets-with-kwid-car-off-to-
a-flying-start/
• https://www.autocarindia.com/car-reviews/2021-renault-kwid-climber-long-term-re
view-first-report-420832
• https://www.google.com/search?q=conclusion+for+renaiult+kwid&oq=
conclusion+for+renaiult+kwid&aqs
=chrome..69i57j33i10i22i29i30l2.11143j0j15&sourceid=chrome&ie=UTF-8
• https://www.renault.co.in/discover-renault/careers.html
• https://www.renaultgroup.com/wp-content/uploads/2021/02/groupe-renault-2020-fi
nancial-results-earnings-report-
• https://www.business-standard.com/article/companies/riding-on-a-successful-kwid-
renault-to-make-india-as-hub-for-small-car

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RENAULT

About Renault , Kwid

SUV Affordable Renault

• Middle class, Family and Personal use

COMPETITORS MARKET SHARE

RENAULT TRIBER 4082 4119 4710

RENAULT KWID 3791 3281 2995

RENAULT 336 405 544

Tech Corporate Customer

Design and provide training to meet

Develop- This phase

Face-to-face contact On-

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