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Communication Theory Course I.: Definitions of Communication Models and Types of Communication

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COMMUNICATION

THEORY
COURSE I. DEFINITIONS OF
COMMUNICATION
MODELS AND TYPES OF
COMMUNICATION

Associate Professor Denisa-Adriana Oprea


denisa.oprea@comunicare.ro
Outline
 Elements of communication

 Models of communication

 Definitions of communication

 Types of communication
Elements of the Communication
Process
Elements of the Communication Process
The action model of
communication
The action model – example
The action model – example
The action model – example
The interaction model of
communication
The interaction model – example
The interaction model – example
The interaction model – example
The transactional model of
communication
The transactional model –
example
Exercice
 https://www.youtube.com/watch?v=E5nzLSISCBE
(Friends)

 Please identify in this communication situation


elements pertaining to each of the communication
models
Concept of communication
Dimensions of communication:
level of observation, or abstractness
• broad and inclusive (communication is „the
process that links discontinous parts of the
living world to one another”) (Ruesch,
1957)

• restrictive (communication is „a system (as


of telephones or telegraphs) for
communicating information and orders (as
in a naval service)” (Webster, 1986)
Concept of communication
Dimension of communication: normative
judgement
 „communication is the verbal interchange of a

thought or idea” (Hoben, 1954)

 communication is „the transmission of


information” (Berelson & Steiner, 1964)
Concept of communication

Dimensions of communication:
intentionality
•+ „Those situations in which a source
transmits a message to a receiver with
conscious intent to affect the later’s
behaviors” (Miller, 1966)

•- „Human communication has occurred


when a human being responds to a
symbol” (Kronkhite, 1976)
Concept of communication

Michael Motley (1990): “not all behavior


is communication, only interactive
behavior is; so in noninteractive situations
one can indeed ‘not communicate,’ but in
interactive situations one indeed cannot
not communi-cate”.
Concept of communication
Dimension of communication: normative
judgement
 „communication is the verbal interchange of a

thought or idea” (Hoben, 1954)

 communication is „the transmission of


information” (Berelson & Steiner, 1964)
Concept of communication

• „Imperceptible, polysemic, impossible


to control; it slips away as soon as we
want to analyze it, it abounds in senses
and references, especially in
contemporary society (...) (in which)
communication is ubiquitous”

• „Each and everyone of us is an integral


part of communication, which never
presents itself as a neutral object,
external to itself”

(D. Wolton, Penser la communication, p.


14-15)
Concept of communication

• „Communication…. is not a secondary


phenomenon that can be explained by
antecedent psychological, sociological,
cultural, or economic factors; rather,
communication itself is the primary,
constitutive social process that explains all
these other factors” (R.T. Craig, 1999)
Concept of communication
Communication – fundamental
anthropological experience

There is no individual or collective life without


communication

Individuals cannot exist beyond society; there


is no society without communication

Communication – always connected to a


cultural model, i.e. to a representation of the
other

(D. Wolton, Penser la communication, p. 16)


Definition (proposition)

Communication is the
relational process of creating
and interpreting messages
that elicit a response (Em.
Griffin)
Outline of the course
● 1. Oct., 14
Definitions of communication. Types and models of communication

● 2. Oct., 21
Traditions in communication theory

● 3. Oct., 28
Interpersonal communication: symbolic interactionism

● 4. Nov. 4
Interpersonal communication: the interactional view, uncertainty reduction theory

● 5. Nov., 11
Interpersonal communication: coordinated management of meaning

● 6. Nov., 18
Interpersonal communication: relational dialectics
Outline
● 7. Nov., 25
Group and public communication: dramatism

● 8. Dec., 2
Group and public communication: critical theory of communication in organizations

● 9. Dec., 9
Mass communication: uses and gratifications, cultivation theory

● 10. Dec., 16
Intercultural communication: muted group theory

● 11. Jan., 13
Intercultural communication: face negociation theory

● 12. Jan., 20
Final revision
Bibliography
• Barthes, R. (1957/1972). Mythologies. London: Paladin (translated by Annette Lavers).
• Baxter, L. A. (2004). Relationships as Dialogues. Personal Relationships, vol. 11, p. 1-
22.
• Berger. G.R. & Calabrese, R. (1975). Some Explorations in Initial Interaction and
Beyond: Toward a Developmental Theory of Interpersonal Communication. Human
Communication Research, vol. 1, 99-112.
• Burke, K. (1968). Dramatism. In Sills, D. L. (ed.), The International Encyclopedia of the
Social Sciences. MacMillan: New York (vol. 7, p. 445-451).
• Deetz, S. (1992). Democracy in an Age of Corporate Colonization. Developments in
Communication and the Politics of Everyday Life. Albany: SUNY Press.
• Floyd, K. (2011). Interpersonal Communication. McGraw - Hill Education (second
edition) (cap. 1: “About Communication”, 3-34).
• Gerbner, G., Gross, L., Morgan, M., Signorielli (1986). Living with televions. The
Dynamics of the Cultivation Process. In Bryant, J. & Zillmann, D. (eds.), Perspectives on
Media Effects, Hillsdale, NJ: Lawrence Erlbaum, 17-40.
Bibliography
 Griffin, E., Ledbetter, A., Sparks, G. (2014). A First Look into Communication Theory,
McGraw Hill (9th edition) (http://www.afirstlook.com/book)
 Katz, E., Blumler, J.G., & Gurevitch, M. (1973). Uses and Gratifications Research.
Public Opinion Quarterly, 37(4), 509-523.
 Kramarae, C. (1981). Women and Men Speaking, Newbury House, Rowley, MA, 1981,
pp. v-ix, 1-63. 
 Littlejohn, S. W. & Foss, K. A. (2011). Theories of Human Communication. Long Gove, IL:
Waveland Press (tenth edition).
 Mead, G.H. (1962). Mind, self and society: from the standpoint of a social behaviorist / ed. and with
an introd. by Charles W. Morris, Chicago: University of Chicago. Cap.2, Meaning, p. 75-82; Cap.
III, The Self, p. 135-226.
 Pearce, W. B. (2005). The coordinated management of meaning (CMM). In W. B. Gudykunst (ed.),
Theorizing about intercultural communication. Thousand Oaks, CA: Sage, 35-54.
 Ting-Toomey, S. (2005). The Matrix of Face: An Updated Face-Negotiation Theory. In W. B.
Gudykunst (ed.), Theorizing about intercultural communication. Thousand Oaks, CA: Sage, p. 71-
92.
 West, R. L. & Turner, L. H. (2013). Introducing Communication Theory: Analysis and
Application. McGraw Hill Education. Available online at
https://www.academia.edu/36356550/Introduction_of_Communication_Theory_West_and_Tu
rner_.
Assesment
 50% course + 50% seminar

 Course (multiple choice test + open items; during exam session)

 Seminar (participation + a team project + a short review of an


academic article)

 NB: students must score at least 5 in both the course and the
seminar in order to pass the exam
 NB: a minimum of 6 participations is required
Seminar - Team work

Each team is made out of 3 students

Each presentation lasts a maximum of 15


minutes

The order of the presentations is


established during the first seminar

Topic: illustration of a tradition/theory


/communication model from the course
Seminar – individual work
 A review of an academic article in the field of
Communication Theory (short summary + your
own opinion; max. 1 page)
Types of communication

https://www.youtube.com/watch?v=xX3rll
4qRR4
(The Big Bang Theory)
Types of communication
Level of analysis Type of communication
micro intrapersonal; interpersonal
mezzo group, organizational, public
macro mass communication
transverse intercultural
Types of communication
Types of communication. Interpersonal
communication (micro level)
- the most common communication situation

- involves an instrumental or emotional


relationship between two persons

- face to face as well as through electronic


channels (video-conferencing, chat rooms,
e-mail, Twitter etc.)

- uses multiple simultaneous channels


(seeing, hearing, touching)

- immediate feedback, involves factors that


facilitate or inhibit it

- verbal and non-verbal (55% of information


is perceived and retained through non-
verbal language)
Types of communication. Group communication (mezzo
level)

groups: small human collectivities

exchange ideas and emotions; solve


problems; share experiences, values and
common interests; achieving common
goals

the members (1) share a goal, (2) create


identities for the group and its individuals,
and (3) influence each other and develop
strategies and tactics to control each other
and maintain the group
Types of communication. Public
communication (mezzo level)
Communication for an exchange of ideas and
opinions

Means of public communications evolved over


time, as well as public opinions, policies and
ideas

But the exchange or transaction of ideas


remains constant

People respond and react within public groups,


thereby contributing to and shaping public
discourse
Types of communication. Mass communication
(macro level)

made for masses of strangers, by specialized


institutions and with specific means

a range of socio-cultural phenomena closely


related to developments in science and
technology

the unidirectional and mediated character of


communication

the response of the message receiver group to


the transmitter group is slow, even indifferent
Types of communication. Mass
communication (macro level)
Mass communications is the broadcast of
an unanswerable voice to a large audience

In contrast to public communications,


mass communications does not involve an
exchange of ideas, but is, rather, the
delivery and receipt of a mass message or
messages

The inhabitants of a mass society may


dissent or disagree with the mass message
transmitted, but there is still uniformity
and universality of the message
Types of communication. Intercultural communication (transverse
level)

a communication process that takes place


between people aware of their cultural
differences

both interpersonal communication (direct,


indirect) and communication mediated
in its various forms (film, television,
radio, internet etc.)

"Intercultural are all those relationships in


which participants do not relate solely to
their own codes, conventions, views and
behaviors, but in which other codes,
conventions, views and behaviors will be
discovered. In addition, they are lived and /
or defined as foreign "(A. Bruck, 1994).
To read for next week
 Craig, R. T. (1999). Communication Theory as a
Field. Communication Theory, vol. 9, issue 2, 119-
161.

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