Purposive Communication Intro

PURPOSIVE COMMUNICATION
Purposive Communication
Purposive communication is a newly established subject to be timely with the 21st century learning.
The strive for growth in the educational course system is a must since Philippines made more and
more connections in other countries. The pace for the K-12 students keep changing up with the rising
global known qualifications.
3 types of communication skills that can help students to improve in communicating.
Verbal communication
Non-verbal communication
Visual communication
Verbal communication
It is the use of sounds and words to express a feeling. Speaking, presenting verbally or by exchange of words
use in this kind of communication.
Example:
Saying "No" when someone ask you to do something you don't want.
Non-verbal communication
This prefer a material to communicate like writing. This is also called manual language because it is the process
of sending and receiving messages without using words.
Example:
You decided to inform your grandmother by texting her, that you cannot come to her house today.
Visual communication
You use drawings or pictures that can visually explain what you want to convey.
Most people relay to this because it uses signs, graphic designs and countless
other examples. They also found it to be the oldest form of communication.
Example:
PowerPoint presentation for meeting is a great opportunity to up your visual

communication game.
Purposive communication
Is about writing, speaking, and presenting to different audiences and for various
purposes.
Purposive Communication is a three-unit course that develops students'
communicative competence and enhances their cultural and intercultural
awareness through multimodal tasks that provide them opportunities
for communicating effectively and appropriately to a multicultural audience in a
local or global context.
What is the importance?
it is a course that would help us to convey more of the message to our
listeners/readers and receivers. It is a vital skill to learn. It would help us
to communicate well and it would help develop the communicative
competence that would make us communicate effectively.
What are the principles of purposive communication?
Following principles of communication make it more effective:
Principle of Clarity: The idea or message to be communicated should be clearly

spelt out. ...
Principle of Attention: ...

Principle of Feedback: ...
Principle of Informality: ...
Principle of Consistency: ...
Principle of Timeliness: ...
Principle of Adequacy
7 Principles of Communication – Explained!
1. Principle of Clarity:
The idea or message to be communicated should be clearly spelt out. It should be
worded in such a way that the receiver understands the same thing which the sender wants
to convey. There should be no ambiguity in the message. It should be kept in mind that the
words do not speak themselves but the speaker gives them the meaning. A clear message
will evoke the same response from the other party. It is also essential that the receiver is
conversant with the language, inherent assumptions, and the mechanics of communication.
2. Principle of Attention:
In order to make communication effective, the receiver’s attention should be drawn
towards message. People are different in behaviour, attention, emotions etc. so they may
respond differently to the message. Subordinates should act similarly as per the contents of
the message. The acts of a superior also draw the attention of subordinates and they may
follow what they observe. For example, if a superior is very punctual in coming to the office
then subordinates will also develop such habits. It is said that ‘actions speak louder than
words.
3. Principle of Feedback:
The principle of feedback is very important to make the communication

effective. There should be a feedback information from the recipient to know
whether he has understood the message in the same sense in which the sender
has meant it.
4. Principle of Informality:
Formal communication is generally used for transmitting messages and other

information. Sometimes formal communication may not achieve the desired
results, informal communication may prove effective in such situations.
Management should use informal communication for assessing the reaction of
employees towards various policies. Senior management may informally convey
certain decisions to the employees for getting their feedback. So this principle
states that informal communication is as important as formal communication.
5. Principle of Consistency:
This principle states that communication should always be consistent with

the policies, plans, programmes and objectives of the organization and not in
conflict with them. If the messages and communications are in conflict with the
policies and programmes then there will be confusion in the minds of
subordinates and they may not implement them properly. Such a situation will
be detrimental to the interests of the organization.
6. Principle of Timeliness:
This principle states that communication should be done at proper time so

that it helps in implementing plans. Any delay in communication may not serve
any purpose rather decisions become of historical importance only.
7. Principle of Adequacy:
The information communicated should be adequate and complete in all

respects. Inadequate information may delay action and create confusion.
Inadequate information also affects efficiency of the receiver. So adequate
information is essential for taking proper decisions and making action plans.

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PURPOSIVE COMMUNICATION

3 types of communication skills that can help students to improve in communicating.

PowerPoint presentation for meeting is a great opportunity to up your visual

Principle of Clarity: The idea or message to be communicated should be clearly

Principle of Attention: ...

The principle of feedback is very important to make the communication

Formal communication is generally used for transmitting messages and other

This principle states that communication should always be consistent with

This principle states that communication should be done at proper time so

The information communicated should be adequate and complete in all

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